OOIR: Observatory of International Research

Papers

(The median citation count of International Journal of Market Research is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection	125
A Preliminary Investigation of LLM Capability for Cognitive Interviewing	23
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition	23
NPS from the customer’s perspective: The influence of the recent experience	20
How can each brand’s buyer base buy the category at above the average rate?	17
Using complementary analyses with importance-performance analysis	17
Bots in web survey interviews: A showcase	17
A Question of Gender: Gender classification in international research	14
Clearly (not) identifiable – The recognisability of gambling content marketing	13
Let’s Talk About Sex: A Systematic Review of Sex-of-Interviewer Effects on the Survey Response	13
The Impact of Behavioural Framing Effects on Market Research Conversion Rates	12
The philosophical and methodological guidelines for ethical online ethnography	12
An analysis of trends, challenges, and opportunities in retail analytics	11
Modelling purchase intentions towards traditional small grain foods in Zimbabwe	11
Upselling through upgrading: The role of employee engagement	11
Social media ads for survey recruitment: Performance, costs, user engagement	10
Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust	10
Digital technologies meet soft laddering: A critical reflective perspective	10
Measurement equivalence in probability and nonprobability online panels	9
A template for conducting qualitative sales research in the Middle East	9
The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability	9
Seeing the Bigger Picture: Why Market Research History Matters?	9
Thinking big – here comes the sun	9
Special Issue: The Future of Qualitative Methods	8
Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents	8

A hands-on guide to conducting field experiments using mobile applications	8
The role of market research in pack redesign performance	7
Photovoice of marginalized groups and pride month marketing	6
How much is it about the money? Using facebook to promote a web survey during the COVID-19 pandemic and estimating average response-returns on ad-investments	6
Old world assessment of new world provenance cues: An Italian perspective	6
Market shaping through controversial innovation	6
Discovering AI-driven purposeful political brand content to influence the voters’ attitude	5
Are mobile phones predominant in dual-frame computer assisted telephone interviewing surveys?	5
Effects of Embodied Interviewing Agents on Open Narrative Responses	5
Accuracy and practical considerations in an RDD text-to-web survey	5
Exploring young voter engagement and journey mapping across political events	5
Using Natural Language Processing to Identify Effective Influencers	5
Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges	5
Impact of social media brand blunders on brand trust and brand liking	5
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach	5
Not seeing the wood for the trees: Influences on random forest accuracy	5
Using Generative AI to Enhance Psychometric Scale Development in Market Research	5
Systematic Review Research in Marketing Scholarship: Optimizing Rigor	5
Corrigendum to “Effects of online shopping channel and price discount on near-expiry food sales”	4
Investigating respondents’ willingness to participate in video-based web surveys	4
An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains	4
A new bundling model to promote the worst selling products with deep learning approaches	4
Handling the Inconsistency between Self-Report and the Actual Behavior: Validity of Excluding Survey Participants with Insufficient Effort Responding	4
Privacy concerns and social desirability bias	4
Does ticket sales information disclosure affect speed of ticket sales?	4
Necessary condition analysis: New applications for market researchers	4
How to signal product variety on pack: an investigation of color and image cues	4
Examining final comment questions with requests for written and oral answers	4
Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective	4
Yindyamarra: Value Co-creation with Aboriginal Australians	4
Effects of online shopping channel and price discount on near-expiry food sales	4
The Net Promoter Score interrogated through a services marketing lens: Review and recommendations for service organizations	3
Marketing Outcomes and Shareholder Value: A Review and Research Agenda	3
Studying Pre-Adolescents: An Autoethnographic Account of a Parent-as-Researcher	3
The challenge for political personal branding - The democratic leader paradox	3
How are e-retailer brands related to the manufacturer brands they offer?	3
Impact of question topics and filter question formats on web survey breakoffs	3
White Goods Demand Among Bottom-of-the-Pyramid Consumers Under Urbanization	3
Strategic Use of Preference Stability Information for Product Evaluation	3
Standing out while fitting in: An objective measure of visual branding cohesion across a product portfolio	3
Two decades of Net Promoter Score: Relevance or evidence?	3
Indigenous Research Methods to Build an Uncontested Space for Marketing Insight	3
Data quality and representativeness of older respondents in the HILDA Survey	3
When “the more the better”? Mindfulness enhances the effect of the number of displayed product features in short video ADs on purchase intention	3
Examining stated improvement research methods	3
When do Appointments of Chief Product Officer (CPO) Affect Firm Value?	3
Consumer preference structure of online privacy concerns in an IoT environment	3
Comparing participation motives of professional and non-professional respondents	3
Diverse research teams: A framework for research review	3
Development of a hybrid model to plan segment based optimal promotion strategy	3

Display of battery items in web and mail surveys: Grids versus item-by-item and radio versus wide buttons	3
Testing mediating variables and relationships with relative weight analysis	3
Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies	3
“ChatBot” is a Two Syllable Word...Or Is It?: Using Generative AI for Survey Question Readability Assessments	3
The net promoter score: What should managers know?	2
Market Segmentation of Online Reviews: A Network Analysis Approach	2
The effective nature of projective techniques in political brand image research	2
Does making less effort entail satisfaction? A large empirical study on client relationship services	2
Qualitative research in the metaverse, a primer	2
The urge to splurge: Differentiating unplanned and impulse purchases	2
Who Is Willing to Use Audio and Voice Inputs in Smartphone Surveys, and Why?	2
A Neural Network Extension for Solving the Pareto/Negative Binomial Distribution Model	2
Using Live Video Interviews for Difficult Questionnaires on Social Networks	2
Politicians as brands in parliamentary vs. presidential systems: A cross-national comparison	2
A grid-based approach to exploratory data analysis	2
Introducing an individual-level outlook index in Australia	2