OOIR: Observatory of International Research

Papers

(The median citation count of International Journal of Market Research is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition	203
NPS from the customer’s perspective: The influence of the recent experience	123
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection	40
Bots in web survey interviews: A showcase	37
How can each brand’s buyer base buy the category at above the average rate?	36
Comparing respondents who passed versus failed an Instructional Manipulation Check: A case study about support for climate change policies	24
A Question of Gender: Gender classification in international research	21
Clearly (not) identifiable – The recognisability of gambling content marketing	19
A Latent Allocation Model for Brand Awareness and Mindset Metrics	17
The Impact of Behavioural Framing Effects on Market Research Conversion Rates	16
The philosophical and methodological guidelines for ethical online ethnography	15
An analysis of trends, challenges, and opportunities in retail analytics	14
Digital technologies meet soft laddering: A critical reflective perspective	13
Thinking big – here comes the sun	12
Customer Experience: Extracting Topics From Tweets	12
Upselling through upgrading: The role of employee engagement	12
A template for conducting qualitative sales research in the Middle East	11
The cultural influences of narrative content on consumers’ perceptions of helpfulness	10
Measurement equivalence in probability and nonprobability online panels	10
Exploring young voter engagement and journey mapping across political events	9
Seeing the Bigger Picture: Why Market Research History Matters?	9
Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents	9
A hands-on guide to conducting field experiments using mobile applications	9
The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability	9
Special Issue: The Future of Qualitative Methods	9

Lots of bots or maybe nots: A process for detecting bots in social media research	9
The role of market research in pack redesign performance	8
How much is it about the money? Using facebook to promote a web survey during the COVID-19 pandemic and estimating average response-returns on ad-investments	8
Market shaping through controversial innovation	8
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach	8
Photovoice of marginalized groups and pride month marketing	7
Old world assessment of new world provenance cues: An Italian perspective	7
Does sustainable consumption make consumers happy?	6
Not seeing the wood for the trees: Influences on random forest accuracy	6
Systematic Review Research in Marketing Scholarship: Optimizing Rigor	5
Impact of social media brand blunders on brand trust and brand liking	5
Accuracy and practical considerations in an RDD text-to-web survey	5
Are mobile phones predominant in dual-frame computer assisted telephone interviewing surveys?	5
Securing higher-quality data from self-administered questionnaires	5
Using Natural Language Processing to Identify Effective Influencers	5
Discovering AI-driven purposeful political brand content to influence the voters’ attitude	5
Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges	5
Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach	4
Handling the Inconsistency between Self-Report and the Actual Behavior: Validity of Excluding Survey Participants with Insufficient Effort Responding	4
Privacy concerns and social desirability bias	4
Effects of online shopping channel and price discount on near-expiry food sales	4
Predicting m-shopping in the two largest m-commerce markets: The United States and China	4
Necessary condition analysis: New applications for market researchers	3
Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective	3
Standing out while fitting in: An objective measure of visual branding cohesion across a product portfolio	3
Strategic Use of Preference Stability Information for Product Evaluation	3
Comparing participation motives of professional and non-professional respondents	3
Consumer preference structure of online privacy concerns in an IoT environment	3
How to signal product variety on pack: an investigation of color and image cues	3
Examining final comment questions with requests for written and oral answers	3
Comparative Analysis of Attributions From Customer Experiences and Journeys	3
Investigating respondents’ willingness to participate in video-based web surveys	3
Understanding donor preferences to optimise charity marketing and communications	3
The Net Promoter Score interrogated through a services marketing lens: Review and recommendations for service organizations	3
An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains	3
Corrigendum to “Effects of online shopping channel and price discount on near-expiry food sales”	3
The role of interactivity on customer engagement in mobile e-commerce applications	3
Does ticket sales information disclosure affect speed of ticket sales?	3
Indigenous Research Methods to Build an Uncontested Space for Marketing Insight	3
Marketing Outcomes and Shareholder Value: A Review and Research Agenda	3
Investigating the Effects of Narrative Advertising in a Real-Life Setting	3
Yindyamarra: Value Co-creation with Aboriginal Australians	3
Considerations for conducting sensitive research with the LGBTQIA+ communities	3
A new bundling model to promote the worst selling products with deep learning approaches	3
A Brand Like a Friend—How Brand Likeability Influences Brand Perception	2
Two decades of Net Promoter Score: Relevance or evidence?	2
The challenge for political personal branding - The democratic leader paradox	2
Testing mediating variables and relationships with relative weight analysis	2
Data Quality Assurance Begins Before Data Collection and Never Ends: What Marketing Researchers Absolutely Need to Remember	2
When “the more the better”? Mindfulness enhances the effect of the number of displayed product features in short video ADs on purchase intention	2

Diverse research teams: A framework for research review	2
Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies	2
Impact of question topics and filter question formats on web survey breakoffs	2
A Neural Network Extension for Solving the Pareto/Negative Binomial Distribution Model	2
Display of battery items in web and mail surveys: Grids versus item-by-item and radio versus wide buttons	2
Does making less effort entail satisfaction? A large empirical study on client relationship services	2
How are e-retailer brands related to the manufacturer brands they offer?	2
Studying Pre-Adolescents: An Autoethnographic Account of a Parent-as-Researcher	2
Development of a hybrid model to plan segment based optimal promotion strategy	2
The effective nature of projective techniques in political brand image research	2
Greener than Others? Exploring Generational Differences in Green Purchase Intent	2
Examining stated improvement research methods	2