OOIR: Observatory of International Research

Papers

(The median citation count of International Journal of Market Research is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
NPS from the customer’s perspective: The influence of the recent experience	123
Bots in web survey interviews: A showcase	42
Using complementary analyses with importance-performance analysis	27
A Preliminary Investigation of LLM Capability for Cognitive Interviewing	22
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection	19
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition	17
Clearly (not) identifiable – The recognisability of gambling content marketing	15
How can each brand’s buyer base buy the category at above the average rate?	15
A Question of Gender: Gender classification in international research	15
The Impact of Behavioural Framing Effects on Market Research Conversion Rates	13
The philosophical and methodological guidelines for ethical online ethnography	13
Upselling through upgrading: The role of employee engagement	11
An analysis of trends, challenges, and opportunities in retail analytics	11
Customer Experience: Extracting Topics From Tweets	10
Digital technologies meet soft laddering: A critical reflective perspective	10
A template for conducting qualitative sales research in the Middle East	10
Modelling purchase intentions towards traditional small grain foods in Zimbabwe	10
Thinking big – here comes the sun	10
Social media ads for survey recruitment: Performance, costs, user engagement	10
The cultural influences of narrative content on consumers’ perceptions of helpfulness	9
Measurement equivalence in probability and nonprobability online panels	9
The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability	9
Seeing the Bigger Picture: Why Market Research History Matters?	8
Special Issue: The Future of Qualitative Methods	8
Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents	7

Exploring young voter engagement and journey mapping across political events	7
A hands-on guide to conducting field experiments using mobile applications	7
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach	6
How much is it about the money? Using facebook to promote a web survey during the COVID-19 pandemic and estimating average response-returns on ad-investments	6
Market shaping through controversial innovation	6
Photovoice of marginalized groups and pride month marketing	6
The role of market research in pack redesign performance	6
Not seeing the wood for the trees: Influences on random forest accuracy	5
Old world assessment of new world provenance cues: An Italian perspective	5
Are mobile phones predominant in dual-frame computer assisted telephone interviewing surveys?	5
Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges	4
Systematic Review Research in Marketing Scholarship: Optimizing Rigor	4
Privacy concerns and social desirability bias	4
Accuracy and practical considerations in an RDD text-to-web survey	4
Securing higher-quality data from self-administered questionnaires	4
Impact of social media brand blunders on brand trust and brand liking	4
Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach	4
Handling the Inconsistency between Self-Report and the Actual Behavior: Validity of Excluding Survey Participants with Insufficient Effort Responding	4
Using Natural Language Processing to Identify Effective Influencers	4
Discovering AI-driven purposeful political brand content to influence the voters’ attitude	4
How to signal product variety on pack: an investigation of color and image cues	4
Marketing Outcomes and Shareholder Value: A Review and Research Agenda	3
Effects of online shopping channel and price discount on near-expiry food sales	3
Necessary condition analysis: New applications for market researchers	3
Does ticket sales information disclosure affect speed of ticket sales?	3
Standing out while fitting in: An objective measure of visual branding cohesion across a product portfolio	3
Comparing participation motives of professional and non-professional respondents	3
Understanding donor preferences to optimise charity marketing and communications	3
Examining final comment questions with requests for written and oral answers	3
Comparative Analysis of Attributions From Customer Experiences and Journeys	3
Investigating respondents’ willingness to participate in video-based web surveys	3
An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains	3
Strategic Use of Preference Stability Information for Product Evaluation	3
The Net Promoter Score interrogated through a services marketing lens: Review and recommendations for service organizations	3
Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective	3
Corrigendum to “Effects of online shopping channel and price discount on near-expiry food sales”	3
A new bundling model to promote the worst selling products with deep learning approaches	3
Yindyamarra: Value Co-creation with Aboriginal Australians	3
Consumer preference structure of online privacy concerns in an IoT environment	3
Studying Pre-Adolescents: An Autoethnographic Account of a Parent-as-Researcher	2
Display of battery items in web and mail surveys: Grids versus item-by-item and radio versus wide buttons	2
A grid-based approach to exploratory data analysis	2
Testing mediating variables and relationships with relative weight analysis	2
Market Segmentation of Online Reviews: A Network Analysis Approach	2
Examining stated improvement research methods	2
How are e-retailer brands related to the manufacturer brands they offer?	2
Development of a hybrid model to plan segment based optimal promotion strategy	2
Two decades of Net Promoter Score: Relevance or evidence?	2
Diverse research teams: A framework for research review	2
Impact of question topics and filter question formats on web survey breakoffs	2

Who Is Willing to Use Audio and Voice Inputs in Smartphone Surveys, and Why?	2
Data Quality Assurance Begins Before Data Collection and Never Ends: What Marketing Researchers Absolutely Need to Remember	2
The effective nature of projective techniques in political brand image research	2
Data quality and representativeness of older respondents in the HILDA Survey	2
Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies	2
Indigenous Research Methods to Build an Uncontested Space for Marketing Insight	2
When “the more the better”? Mindfulness enhances the effect of the number of displayed product features in short video ADs on purchase intention	2
Qualitative research in the metaverse, a primer	2
A Neural Network Extension for Solving the Pareto/Negative Binomial Distribution Model	2
Does making less effort entail satisfaction? A large empirical study on client relationship services	2
The challenge for political personal branding - The democratic leader paradox	2