OOIR: Observatory of International Research

Papers

(The median citation count of International Journal of Market Research is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
A Neural Network Extension for Solving the Pareto/Negative Binomial Distribution Model	182
Exploring young voter engagement and journey mapping across political events	122
The Transmission of Advertising by Word of Mouth	37
An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains	35
Market shaping through controversial innovation	33
How much is it about the money? Using facebook to promote a web survey during the COVID-19 pandemic and estimating average response-returns on ad-investments	21
In Pursuit of the “Pink Pound”: A Systematic Literature Review	19
The role of market research in pack redesign performance	18
Acceptance and coverage of fast invitation methods to in-the-moment surveys	15
Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers	14
Standing out while fitting in: An objective measure of visual branding cohesion across a product portfolio	14
Bots in web survey interviews: A showcase	13
Three little words: A pragmatic qualitative method to understand modern markets	12
Should Net Promoter Score be supplemented with other customer feedback metrics? An empirical investigation of Net Promoter Score and emotions in the mobile phone industry	11
Comparing participation motives of professional and non-professional respondents	11
How Regulatory Focus Affects Perceptions of Online Limited-Time Promotions	10
Insights into the Bernie Madoff financial market scandal which identify new opportunities for business market researchers	10
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition	9
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection	9
The effective nature of projective techniques in political brand image research	9
Who Is Willing to Use Audio and Voice Inputs in Smartphone Surveys, and Why?	9
NPS from the customer’s perspective: The influence of the recent experience	8
Yindyamarra: Value Co-creation with Aboriginal Australians	8
Sixty-five years of the International Journal of Market Research	8
Unmuted: An Indigenist truth-telling provocation	7

Online Grocery Sales after the Pandemic	7
Does sustainable consumption make consumers happy?	7
How political ideology relates to political branding in the United States: A longitudinal analysis of the 2016, 2018, and 2020 elections	7
The Net Promoter Score interrogated through a services marketing lens: Review and recommendations for service organizations	7
Consumer preference structure of online privacy concerns in an IoT environment	6
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach	6
Photovoice of marginalized groups and pride month marketing	6
Enhancing Self-Administered Questionnaire Response Quality Using Code of Conduct Reminders	5
Securing higher-quality data from self-administered questionnaires	5
Impact of social media brand blunders on brand trust and brand liking	5
Artificial intelligence in marketing: A systematic literature review	5
The power of specific emotion analysis in predicting donations: A comparative empirical study between sentiment and specific emotion analysis in social media	5
Old world assessment of new world provenance cues: An Italian perspective	5
How can each brand’s buyer base buy the category at above the average rate?	4
The novice nose knows: How olfactory knowledge shapes evaluation confidence	4
Marketing analytics stages: Demystifying and deploying machine learning	4
A Question of Gender: Gender classification in international research	4
Are mobile phones predominant in dual-frame computer assisted telephone interviewing surveys?	4
Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges	4
Positionality, inter-subjectivity and reflexivity in Muslim minority research	4
Finding creative drivers of advertising effectiveness with modern data analysis	3
Methodological Challenges in Energy Poverty Research	3
Reaching Voters on Social Media: Planning Political Advertising on Snapchat	3
A Cross-Cultural Study on the Effects of Envy-Evoking Ads	3
Qualitative research in the metaverse, a primer	3
Market Research and Insight: Past, Present and Future	3
The future of political marketing: New bridges and faster, more dangerous roads	3
Preferences as a Determinant of the Measurement-Unit Effect for Unit Prices	3
Strategic Use of Preference Stability Information for Product Evaluation	3
A grid-based approach to exploratory data analysis	3
Market Segmentation of Online Reviews: A Network Analysis Approach	3
Marketing Outcomes and Shareholder Value: A Review and Research Agenda	3
Systematic Review Research in Marketing Scholarship: Optimizing Rigor	3
Discovering AI-driven purposeful political brand content to influence the voters’ attitude	3
Not seeing the wood for the trees: Influences on random forest accuracy	3
Clearly (not) identifiable – The recognisability of gambling content marketing	3
Political branding of parties and leaders: A bibliometric clustered analysis of two decades	3
A practical review of electroencephalography’s value to consumer research	3
Using Natural Language Processing to Identify Effective Influencers	3
Why People With Disabilities Must Be Included in Research	2
Examining Pareto Law across department store shoppers	2
Diary studies in research: More than a research method	2
Two decades of Net Promoter Score: Relevance or evidence?	2
NPS spillover in brand extensions: An empirical study	2
Brand evaluations in sponsorship versus celebrity endorsement	2
Studying Pre-Adolescents: An Autoethnographic Account of a Parent-as-Researcher	2
Using examples to increase recall in self-administered questionnaires	2
Indigenous Research Methods to Build an Uncontested Space for Marketing Insight	2
Comparing respondents who passed versus failed an Instructional Manipulation Check: A case study about support for climate change policies	2
The philosophical and methodological guidelines for ethical online ethnography	2

Collection: Privacy and research ethics	2
The urge to splurge: Differentiating unplanned and impulse purchases	2
Low-literate versus literate customer experience: Dimensions, consequences and moderators	2
The Impact of Behavioural Framing Effects on Market Research Conversion Rates	1
Handling the Inconsistency between Self-Report and the Actual Behavior: Validity of Excluding Survey Participants with Insufficient Effort Responding	1
Diverse research teams: A framework for research review	1
Predicting m-shopping in the two largest m-commerce markets: The United States and China	1
Effects of online shopping channel and price discount on near-expiry food sales	1
Upselling through upgrading: The role of employee engagement	1
Accuracy and practical considerations in an RDD text-to-web survey	1
The net promoter score: What should managers know?	1
Thematic analysis of observed interviewer misbehaviours: An audit approach	1
A Brand Like a Friend—How Brand Likeability Influences Brand Perception	1
Privacy concerns and social desirability bias	1
Insights on Metrosexuality and Consumption for Marketers in South-East Europe	1
Exploring the impact of giving free food samples and loyalty cards on sustainable food choices: A stepped wedge trial in workplace food outlets	1
Politicians as brands in parliamentary vs. presidential systems: A cross-national comparison	1
An analysis of trends, challenges, and opportunities in retail analytics	1
A Latent Allocation Model for Brand Awareness and Mindset Metrics	1
Understanding donor preferences to optimise charity marketing and communications	1
Populism and political marketing: Is the discipline still relevant?	1
The impact of social media visual features on acceptance of meat substitute	1
Considerations for conducting sensitive research with the LGBTQIA+ communities	1
From Research to Action: Enhancing Net Promoter Score Utilization in Managerial Practice	1