OOIR: Observatory of International Research

Papers

(The median citation count of International Journal of Market Research is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
Beyond a tandem analysis of SEM and PROCESS: Use of PLS-SEM for mediation analyses!	301
Measurement equivalence in probability and nonprobability online panels	119
Sarcasm detection using machine learning algorithms in Twitter: A systematic review	62
Artificial intelligence in marketing: A systematic literature review	55
Fake news or true lies? Reflections about problematic contents in marketing	36
The role of interactivity on customer engagement in mobile e-commerce applications	21
Greener than Others? Exploring Generational Differences in Green Purchase Intent	20
A Meta-Analysis of How Country-Level Factors Affect Web Survey Response Rates	19
How long do respondents think online surveys should be? New evidence from two online panels in Germany	16
Companies responses to scandal backlash caused by social media influencers	15
Predicting m-shopping in the two largest m-commerce markets: The United States and China	14
Finding yourself in your wardrobe: An exploratory study of lived experiences with a capsule wardrobe	14
Multidimensional green brand equity: A cross-cultural scale development and validation study	12
Does sustainable consumption make consumers happy?	12
Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents	12
Data Quality Assurance Begins Before Data Collection and Never Ends: What Marketing Researchers Absolutely Need to Remember	11
Co-designing social marketing programs with “bottom of the pyramid” citizens	11
#artoninstagram: Engaging with art in the era of the selfie	11
Online Grocery Sales after the Pandemic	10
Predicting online shopping cart abandonment with machine learning approaches	10
Cognitive load reduction strategies in questionnaire design	10
TV adverts, materialism, and children’s self-esteem: The role of socio-economic status	9
Customer Experience: Extracting Topics From Tweets	9
Considerations for conducting sensitive research with the LGBTQIA+ communities	8
Analyzing proprietary, private label, and non-brands in fresh produce purchases	8

The role of shopping mission in retail customer segmentation	7
Transformative service research methodologies for vulnerable participants	7
Adoption of services and apps on mobile phones by micro-entrepreneurs in Sub-Saharan Africa	7
Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach	7
How collectivistic values affect online word-of-mouth	7
Are self-description scales better than agree/disagree scales?	6
Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers	6
Measuring advertising’s effect on mental availability	6
The multi-actor perspective of engagement on social media	6
Informed consent for paradata use in web surveys	6
Africa’s heterogeneous middle class: A 10-city study of consumer lifestyle indicators	5
Enhancing data collection methods with qualitative projective techniques in the exploration of a university’s brand identity and brand image	5
Toward auto-netnography in consumer studies	5
In Pursuit of the “Pink Pound”: A Systematic Literature Review	5
What makes modern Britain laugh? How semiotics helped the BBC bridge the Humor Gap	5
COVID-19 and race: Protecting data or saving lives?	4
A practical review of electroencephalography’s value to consumer research	4
Market Segmentation of Online Reviews: A Network Analysis Approach	4
The Insights Industry: Towards a Performativity Turn in Market Research	4
Attribution and attributional processes of organizations’ environmental messages	4
An integrated model for customer equity estimation based on brand equity	4
Consumer preference structure of online privacy concerns in an IoT environment	4
Investigating the Effects of Narrative Advertising in a Real-Life Setting	4
Why People With Disabilities Must Be Included in Research	4
Capturing heterogeneous decision making processes: the case with the E-book reader market	4
Can the youth materialism scale be used across different countries and cultures?	4
Lots of bots or maybe nots: A process for detecting bots in social media research	3
The philosophical and methodological guidelines for ethical online ethnography	3
Market Research and Insight: Past, Present and Future	3
Comparing respondents who passed versus failed an Instructional Manipulation Check: A case study about support for climate change policies	3
Investigating Undercurrents of Stationarity and Growth With Long-Term Panel Data	3
Low-literate versus literate customer experience: Dimensions, consequences and moderators	3
Enhancing Self-Administered Questionnaire Response Quality Using Code of Conduct Reminders	3
Insights into the Bernie Madoff financial market scandal which identify new opportunities for business market researchers	3
Advancing basic psychological needs theory in marketing research	3
Beauty Types of Female Advertising Models in Asia	3
Finding creative drivers of advertising effectiveness with modern data analysis	3
A Question of Gender: Gender classification in international research	3
Comparing participation motives of professional and non-professional respondents	3
Evaluating academic and media nongovernmental organization partnerships for participatory data gathering	2
Attitudinal and normative responses to advertising stimuli and vaping intentions	2
Reaching Voters on Social Media: Planning Political Advertising on Snapchat	2
Securing higher-quality data from self-administered questionnaires	2
Building and maintaining trust in research	2
Can firm innovativeness affect performance? The role of external involvement	2
Impact of question topics and filter question formats on web survey breakoffs	2
The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability	2
Can market research change the world for the better?	2
The net promoter score: What should managers know?	2
Methodological Challenges in Energy Poverty Research	2

Strategic Use of Preference Stability Information for Product Evaluation	2
Acceptance and coverage of fast invitation methods to in-the-moment surveys	2
Measuring attitude toward the ad: A test of using arbitrary scales and “p < .05” criterion	2
Does making less effort entail satisfaction? A large empirical study on client relationship services	2
Comparative Analysis of Attributions From Customer Experiences and Journeys	2
Gain-probability diagrams in consumer research	2
The Impact of Behavioural Framing Effects on Market Research Conversion Rates	2
The impact of social media visual features on acceptance of meat substitute	2
Investigating the impact of coercive exposure on web-advertisement performance: Focusing on the mediating role of advertisement fit	2
Unmuted: An Indigenist truth-telling provocation	2
Yindyamarra: Value Co-creation with Aboriginal Australians	2
How are e-retailer brands related to the manufacturer brands they offer?	2
A template for conducting qualitative sales research in the Middle East	2