OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Market Research is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
A Neural Network Extension for Solving the Pareto/Negative Binomial Distribution Model	182
Exploring young voter engagement and journey mapping across political events	122
The Transmission of Advertising by Word of Mouth	37
An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains	35
Market shaping through controversial innovation	33
How much is it about the money? Using facebook to promote a web survey during the COVID-19 pandemic and estimating average response-returns on ad-investments	21
In Pursuit of the “Pink Pound”: A Systematic Literature Review	19
The role of market research in pack redesign performance	18
Acceptance and coverage of fast invitation methods to in-the-moment surveys	15
Standing out while fitting in: An objective measure of visual branding cohesion across a product portfolio	14
Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers	14
Bots in web survey interviews: A showcase	13
Three little words: A pragmatic qualitative method to understand modern markets	12
Should Net Promoter Score be supplemented with other customer feedback metrics? An empirical investigation of Net Promoter Score and emotions in the mobile phone industry	11
Comparing participation motives of professional and non-professional respondents	11
Insights into the Bernie Madoff financial market scandal which identify new opportunities for business market researchers	10
How Regulatory Focus Affects Perceptions of Online Limited-Time Promotions	10
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection	9
The effective nature of projective techniques in political brand image research	9
Who Is Willing to Use Audio and Voice Inputs in Smartphone Surveys, and Why?	9
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition	9
Yindyamarra: Value Co-creation with Aboriginal Australians	8
Sixty-five years of the International Journal of Market Research	8
NPS from the customer’s perspective: The influence of the recent experience	8
Does sustainable consumption make consumers happy?	7

How political ideology relates to political branding in the United States: A longitudinal analysis of the 2016, 2018, and 2020 elections	7
The Net Promoter Score interrogated through a services marketing lens: Review and recommendations for service organizations	7
Unmuted: An Indigenist truth-telling provocation	7
Online Grocery Sales after the Pandemic	7
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach	6
Photovoice of marginalized groups and pride month marketing	6
Consumer preference structure of online privacy concerns in an IoT environment	6
Impact of social media brand blunders on brand trust and brand liking	5
Artificial intelligence in marketing: A systematic literature review	5
The power of specific emotion analysis in predicting donations: A comparative empirical study between sentiment and specific emotion analysis in social media	5
Old world assessment of new world provenance cues: An Italian perspective	5
Enhancing Self-Administered Questionnaire Response Quality Using Code of Conduct Reminders	5
Securing higher-quality data from self-administered questionnaires	5
Are mobile phones predominant in dual-frame computer assisted telephone interviewing surveys?	4
Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges	4
Positionality, inter-subjectivity and reflexivity in Muslim minority research	4
How can each brand’s buyer base buy the category at above the average rate?	4
The novice nose knows: How olfactory knowledge shapes evaluation confidence	4
Marketing analytics stages: Demystifying and deploying machine learning	4
A Question of Gender: Gender classification in international research	4