International Journal of Market Research

Papers
(The TQCC of International Journal of Market Research is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)
ArticleCitations
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection125
A Preliminary Investigation of LLM Capability for Cognitive Interviewing23
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition23
NPS from the customer’s perspective: The influence of the recent experience20
How can each brand’s buyer base buy the category at above the average rate?17
Using complementary analyses with importance-performance analysis17
Bots in web survey interviews: A showcase17
A Question of Gender: Gender classification in international research14
Clearly (not) identifiable – The recognisability of gambling content marketing13
Let’s Talk About Sex: A Systematic Review of Sex-of-Interviewer Effects on the Survey Response13
The Impact of Behavioural Framing Effects on Market Research Conversion Rates12
The philosophical and methodological guidelines for ethical online ethnography12
An analysis of trends, challenges, and opportunities in retail analytics11
Modelling purchase intentions towards traditional small grain foods in Zimbabwe11
Upselling through upgrading: The role of employee engagement11
Social media ads for survey recruitment: Performance, costs, user engagement10
Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust10
Digital technologies meet soft laddering: A critical reflective perspective10
Thinking big – here comes the sun9
Measurement equivalence in probability and nonprobability online panels9
A template for conducting qualitative sales research in the Middle East9
The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability9
Seeing the Bigger Picture: Why Market Research History Matters?9
A hands-on guide to conducting field experiments using mobile applications8
Special Issue: The Future of Qualitative Methods8
Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents8
The role of market research in pack redesign performance7
Old world assessment of new world provenance cues: An Italian perspective6
Market shaping through controversial innovation6
Photovoice of marginalized groups and pride month marketing6
How much is it about the money? Using facebook to promote a web survey during the COVID-19 pandemic and estimating average response-returns on ad-investments6
Discovering AI-driven purposeful political brand content to influence the voters’ attitude5
Are mobile phones predominant in dual-frame computer assisted telephone interviewing surveys?5
Effects of Embodied Interviewing Agents on Open Narrative Responses5
Accuracy and practical considerations in an RDD text-to-web survey5
Exploring young voter engagement and journey mapping across political events5
Using Natural Language Processing to Identify Effective Influencers5
Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges5
Impact of social media brand blunders on brand trust and brand liking5
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach5
Not seeing the wood for the trees: Influences on random forest accuracy5
Using Generative AI to Enhance Psychometric Scale Development in Market Research5
Systematic Review Research in Marketing Scholarship: Optimizing Rigor5
Effects of online shopping channel and price discount on near-expiry food sales4
Corrigendum to “Effects of online shopping channel and price discount on near-expiry food sales”4
Investigating respondents’ willingness to participate in video-based web surveys4
An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains4
A new bundling model to promote the worst selling products with deep learning approaches4
Handling the Inconsistency between Self-Report and the Actual Behavior: Validity of Excluding Survey Participants with Insufficient Effort Responding4
Privacy concerns and social desirability bias4
Does ticket sales information disclosure affect speed of ticket sales?4
Necessary condition analysis: New applications for market researchers4
How to signal product variety on pack: an investigation of color and image cues4
Examining final comment questions with requests for written and oral answers4
Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective4
Yindyamarra: Value Co-creation with Aboriginal Australians4
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