International Journal of Market Research

Papers
(The TQCC of International Journal of Market Research is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition203
NPS from the customer’s perspective: The influence of the recent experience123
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection40
Bots in web survey interviews: A showcase37
How can each brand’s buyer base buy the category at above the average rate?36
Comparing respondents who passed versus failed an Instructional Manipulation Check: A case study about support for climate change policies24
A Question of Gender: Gender classification in international research21
Clearly (not) identifiable – The recognisability of gambling content marketing19
A Latent Allocation Model for Brand Awareness and Mindset Metrics17
The Impact of Behavioural Framing Effects on Market Research Conversion Rates16
The philosophical and methodological guidelines for ethical online ethnography15
An analysis of trends, challenges, and opportunities in retail analytics14
Digital technologies meet soft laddering: A critical reflective perspective13
Thinking big – here comes the sun12
Customer Experience: Extracting Topics From Tweets12
Upselling through upgrading: The role of employee engagement12
A template for conducting qualitative sales research in the Middle East11
The cultural influences of narrative content on consumers’ perceptions of helpfulness10
Measurement equivalence in probability and nonprobability online panels10
Exploring young voter engagement and journey mapping across political events9
Seeing the Bigger Picture: Why Market Research History Matters?9
Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents9
A hands-on guide to conducting field experiments using mobile applications9
The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability9
Special Issue: The Future of Qualitative Methods9
Lots of bots or maybe nots: A process for detecting bots in social media research9
The role of market research in pack redesign performance8
How much is it about the money? Using facebook to promote a web survey during the COVID-19 pandemic and estimating average response-returns on ad-investments8
Market shaping through controversial innovation8
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach8
Photovoice of marginalized groups and pride month marketing7
Old world assessment of new world provenance cues: An Italian perspective7
Not seeing the wood for the trees: Influences on random forest accuracy6
Does sustainable consumption make consumers happy?6
Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges5
Systematic Review Research in Marketing Scholarship: Optimizing Rigor5
Impact of social media brand blunders on brand trust and brand liking5
Accuracy and practical considerations in an RDD text-to-web survey5
Are mobile phones predominant in dual-frame computer assisted telephone interviewing surveys?5
Securing higher-quality data from self-administered questionnaires5
Using Natural Language Processing to Identify Effective Influencers5
Discovering AI-driven purposeful political brand content to influence the voters’ attitude5
Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach4
Handling the Inconsistency between Self-Report and the Actual Behavior: Validity of Excluding Survey Participants with Insufficient Effort Responding4
Privacy concerns and social desirability bias4
Effects of online shopping channel and price discount on near-expiry food sales4
Predicting m-shopping in the two largest m-commerce markets: The United States and China4
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