OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Market Research is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)

Article	Citations
Measurement equivalence in probability and nonprobability online panels	119
Artificial intelligence in marketing: A systematic literature review	65
Sarcasm detection using machine learning algorithms in Twitter: A systematic review	63
Fake news or true lies? Reflections about problematic contents in marketing	37
The role of interactivity on customer engagement in mobile e-commerce applications	26
Greener than Others? Exploring Generational Differences in Green Purchase Intent	21
A Meta-Analysis of How Country-Level Factors Affect Web Survey Response Rates	20
How long do respondents think online surveys should be? New evidence from two online panels in Germany	17
Companies responses to scandal backlash caused by social media influencers	15
Finding yourself in your wardrobe: An exploratory study of lived experiences with a capsule wardrobe	14
Predicting m-shopping in the two largest m-commerce markets: The United States and China	14
Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents	13
Multidimensional green brand equity: A cross-cultural scale development and validation study	13
Data Quality Assurance Begins Before Data Collection and Never Ends: What Marketing Researchers Absolutely Need to Remember	13
Does sustainable consumption make consumers happy?	13
#artoninstagram: Engaging with art in the era of the selfie	12
Co-designing social marketing programs with “bottom of the pyramid” citizens	12
Predicting online shopping cart abandonment with machine learning approaches	11
Cognitive load reduction strategies in questionnaire design	11
Online Grocery Sales after the Pandemic	10
TV adverts, materialism, and children’s self-esteem: The role of socio-economic status	10
Customer Experience: Extracting Topics From Tweets	9
Analyzing proprietary, private label, and non-brands in fresh produce purchases	8
Considerations for conducting sensitive research with the LGBTQIA+ communities	8
Adoption of services and apps on mobile phones by micro-entrepreneurs in Sub-Saharan Africa	8

Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach	7
Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers	7
The role of shopping mission in retail customer segmentation	7
Transformative service research methodologies for vulnerable participants	7
How collectivistic values affect online word-of-mouth	7
The multi-actor perspective of engagement on social media	6
Measuring advertising’s effect on mental availability	6
Are self-description scales better than agree/disagree scales?	6
Informed consent for paradata use in web surveys	6
Africa’s heterogeneous middle class: A 10-city study of consumer lifestyle indicators	6
Investigating the Effects of Narrative Advertising in a Real-Life Setting	6
Toward auto-netnography in consumer studies	5
An integrated model for customer equity estimation based on brand equity	5
What makes modern Britain laugh? How semiotics helped the BBC bridge the Humor Gap	5
In Pursuit of the “Pink Pound”: A Systematic Literature Review	5
The Insights Industry: Towards a Performativity Turn in Market Research	5
Enhancing data collection methods with qualitative projective techniques in the exploration of a university’s brand identity and brand image	5
COVID-19 and race: Protecting data or saving lives?	4
Methodological Challenges in Energy Poverty Research	4
A practical review of electroencephalography’s value to consumer research	4
Consumer preference structure of online privacy concerns in an IoT environment	4
Attribution and attributional processes of organizations’ environmental messages	4
Finding creative drivers of advertising effectiveness with modern data analysis	4
Market Segmentation of Online Reviews: A Network Analysis Approach	4
Investigating Undercurrents of Stationarity and Growth With Long-Term Panel Data	4
Why People With Disabilities Must Be Included in Research	4
Capturing heterogeneous decision making processes: the case with the E-book reader market	4
Can the youth materialism scale be used across different countries and cultures?	4