International Journal of Market Research

Papers
(The TQCC of International Journal of Market Research is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition123
NPS from the customer’s perspective: The influence of the recent experience38
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection26
Using complementary analyses with importance-performance analysis20
Bots in web survey interviews: A showcase19
How can each brand’s buyer base buy the category at above the average rate?15
Clearly (not) identifiable – The recognisability of gambling content marketing14
A Question of Gender: Gender classification in international research14
A Latent Allocation Model for Brand Awareness and Mindset Metrics13
The philosophical and methodological guidelines for ethical online ethnography13
The Impact of Behavioural Framing Effects on Market Research Conversion Rates13
Customer Experience: Extracting Topics From Tweets11
Digital technologies meet soft laddering: A critical reflective perspective11
Upselling through upgrading: The role of employee engagement11
An analysis of trends, challenges, and opportunities in retail analytics10
Modelling purchase intentions towards traditional small grain foods in Zimbabwe10
A template for conducting qualitative sales research in the Middle East10
Thinking big – here comes the sun10
The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability9
Measurement equivalence in probability and nonprobability online panels9
Seeing the Bigger Picture: Why Market Research History Matters?9
The cultural influences of narrative content on consumers’ perceptions of helpfulness9
Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents8
Special Issue: The Future of Qualitative Methods8
Exploring young voter engagement and journey mapping across political events7
A hands-on guide to conducting field experiments using mobile applications7
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach6
The role of market research in pack redesign performance6
Market shaping through controversial innovation6
Not seeing the wood for the trees: Influences on random forest accuracy5
How much is it about the money? Using facebook to promote a web survey during the COVID-19 pandemic and estimating average response-returns on ad-investments5
Securing higher-quality data from self-administered questionnaires5
Old world assessment of new world provenance cues: An Italian perspective5
Are mobile phones predominant in dual-frame computer assisted telephone interviewing surveys?5
Photovoice of marginalized groups and pride month marketing5
Effects of online shopping channel and price discount on near-expiry food sales4
Privacy concerns and social desirability bias4
Researching vulnerable participants: The role of critical reflexivity in overcoming methodological challenges4
Impact of social media brand blunders on brand trust and brand liking4
Handling the Inconsistency between Self-Report and the Actual Behavior: Validity of Excluding Survey Participants with Insufficient Effort Responding4
Using Natural Language Processing to Identify Effective Influencers4
Systematic Review Research in Marketing Scholarship: Optimizing Rigor4
Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach4
How to signal product variety on pack: an investigation of color and image cues4
Discovering AI-driven purposeful political brand content to influence the voters’ attitude4
Accuracy and practical considerations in an RDD text-to-web survey4
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