OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Consumer Behaviour is 28. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)

Article	Citations
The bright side of online consumer behavior: Continuance intention for mobile payments	75
New rules of social media shopping: Personality differences of U.S. Gen Z versus Gen X market mavens	61
Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour	58
Does digital content marketing affect tourism consumer behavior? An extension of technology acceptance model	58
The impact of emotions on shopping behavior during epidemic. What a business can do to protect customers	52
To engage or not engage? The features of video content on YouTube affecting digital consumer engagement	50
Consumer behaviour and environmental sustainability	47
Social norms and plastic avoidance: Testing the theory of normative social behaviour on an environmental behaviour	47
Toward an agency and reactance theory of crowding: Insights from COVID‐19 and the tourism industry	45
Millennials' evaluation of corporate social responsibility: The wants and needs of the largest and most ethical generation	44
The role of consumer innovativeness and green perceptions on green innovation use: The case of shared e‐bikes and e‐scooters	42
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement	42
How trust leads to online purchase intention founded in perceived usefulness and peer communication	41
When does a social norm catch the worm? Disentangling social normative influences on sustainable consumption behaviour	41
Addressing food waste: How to position upcycled foods to different generations	40
Does E‐Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer‐based brand equity and love	40
Customers' social interactions and panic buying behavior: Insights from social media practices	40
Impact ofCOVID‐19 on consumers' impulse buying behavior of fitness products: A moderated mediation model	36
Chatbots in retail: How do they affect the continued use and purchase intentions of Chinese consumers?	36
Acceptability of insects in animal feed: A survey of French consumers	36
Do online environments promote sufficiency or overconsumption? Online advertisement and social media effects on clothing, digital devices, and air travel consumption	36
The effect of brand anthropomorphism, brand distinctiveness, and warmth on brand attitude: A mediated moderation model	34
The impact of fast fashion retailers' sustainable collections on corporate legitimacy: Examining the mediating role of altruistic attributions	34
Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behavior	32
Non‐deceptive counterfeit purchase behavior of luxury fashion products	30

Counterfeit luxury consumption: A review and research agenda	30
The complex triad of congruence issues in influencer marketing	30
Normalising the “ugly” to reduce food waste: Exploring the socialisations that form appearance preferences for fresh fruits and vegetables	28
The effect of AI quality on customer experience and brand relationship	28