Journal of Consumer Behaviour

Papers
(The H4-Index of Journal of Consumer Behaviour is 31. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Issue Information132
126
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods124
Intrinsic motivation and its influence in eco shopping basket105
Influencing optimistic bias: Moderating roles of perceived severity and proximity97
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products65
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret60
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers60
Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey”59
Issue Information59
Neuromarketing in predicting voting behavior: A case of National elections in India49
Using the Dirichlet model to predict how fashion brands compete and grow on eBay47
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study46
44
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience44
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts42
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions42
Motivating consumers for health and fitness: The role of app features39
The role of consumer mindsets to reduce health‐related stress39
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences39
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size38
Us and them! Consumer resistance as an act of antistate opposition in Iran36
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey34
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands34
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services34
To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?34
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents34
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research32
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness32
Compulsive shopping behavior and disvalues31
Luxury in the Circular Economy31
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