OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Consumer Behaviour is 34. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-12-01 to 2025-12-01.)

Article	Citations
Issue Information	147
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret	142
Issue Information	141
	116
Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda	112
Neuromarketing in predicting voting behavior: A case of National elections in India	83
	73
Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey”	68
Intrinsic motivation and its influence in eco shopping basket	67
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience	61
Influencing optimistic bias: Moderating roles of perceived severity and proximity	56
The role of consumer mindsets to reduce health‐related stress	54
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products	50
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study	49
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods	49
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions	47
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts	46
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers	45
Compulsive shopping behavior and disvalues	43
Motivating consumers for health and fitness: The role of app features	43
Luxury in the Circular Economy	43
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey	43
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences	42
Us and them! Consumer resistance as an act of antistate opposition in Iran	40
How to arrange assortments available in green alternatives: Displaying products by green attributes	39

How Does Human‐ AI Co‐Creation Design Help Luxury Brands Win Consumers' Favor?	39
The anti‐consumption journey: Unplugging for improved well‐being	39
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands	38
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness	37
From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism	37
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents	37
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size	37
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research	36
Effect of online social media marketing efforts on customer response	36
What decides my purchase of non‐fungible tokens?	34
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services	34
Construction, Validation, and Generalization of Digital Consumption Value Scale	34