Journal of Consumer Behaviour

Papers
(The H4-Index of Journal of Consumer Behaviour is 34. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)
ArticleCitations
Issue Information141
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret140
Issue Information138
113
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions106
Neuromarketing in predicting voting behavior: A case of National elections in India78
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers64
The role of consumer mindsets to reduce health‐related stress64
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts63
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study56
53
Using the Dirichlet model to predict how fashion brands compete and grow on eBay51
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products48
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience47
Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey”45
Intrinsic motivation and its influence in eco shopping basket45
Influencing optimistic bias: Moderating roles of perceived severity and proximity44
Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda43
Motivating consumers for health and fitness: The role of app features42
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods42
Construction, Validation, and Generalization of Digital Consumption Value Scale41
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey40
Compulsive shopping behavior and disvalues39
Luxury in the Circular Economy38
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences37
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services36
Us and them! Consumer resistance as an act of antistate opposition in Iran36
How to arrange assortments available in green alternatives: Displaying products by green attributes35
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size35
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands34
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness34
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents34
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness34
Effect of online social media marketing efforts on customer response34
What decides my purchase of non‐fungible tokens?34
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