Journal of Consumer Behaviour

Papers
(The H4-Index of Journal of Consumer Behaviour is 29. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-07-01 to 2025-07-01.)
ArticleCitations
Issue Information121
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions114
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret112
101
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products90
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods77
Contribution of concept recall to brand loyalty: An empirical analysis of design and performance59
The role of consumer mindsets to reduce health‐related stress58
Intrinsic motivation and its influence in eco shopping basket53
Influencing optimistic bias: Moderating roles of perceived severity and proximity53
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts46
Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey”45
Neuromarketing in predicting voting behavior: A case of National elections in India43
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience43
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers43
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study41
39
Using the Dirichlet model to predict how fashion brands compete and grow on eBay38
Motivating consumers for health and fitness: The role of app features38
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research36
How to arrange assortments available in green alternatives: Displaying products by green attributes36
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey36
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences33
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands32
The anti‐consumption journey: Unplugging for improved well‐being32
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services32
What decides my purchase of non‐fungible tokens?31
Fight or flight: Can marketing tools help consumers cope with self‐discrepancies and social identity threat?30
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness29
Luxury in the Circular Economy29
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness29
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