Journal of Consumer Behaviour

Papers
(The H4-Index of Journal of Consumer Behaviour is 34. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)
ArticleCitations
Issue Information151
Issue Information147
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret147
117
Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda115
Neuromarketing in predicting voting behavior: A case of National elections in India92
79
Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey”71
Influencing optimistic bias: Moderating roles of perceived severity and proximity68
The role of consumer mindsets to reduce health‐related stress67
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study58
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods56
Motivating consumers for health and fitness: The role of app features53
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers50
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience50
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products50
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts50
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions46
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey45
Intrinsic motivation and its influence in eco shopping basket45
Compulsive shopping behavior and disvalues44
How Does Human‐ AI Co‐Creation Design Help Luxury Brands Win Consumers' Favor?43
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences43
Luxury in the Circular Economy43
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents41
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size41
How to arrange assortments available in green alternatives: Displaying products by green attributes41
The anti‐consumption journey: Unplugging for improved well‐being40
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness40
What decides my purchase of non‐fungible tokens?40
Construction, Validation, and Generalization of Digital Consumption Value Scale39
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services38
To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?37
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands36
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness34
From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism34
Effect of online social media marketing efforts on customer response34
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