Journal of Consumer Behaviour

Papers
(The H4-Index of Journal of Consumer Behaviour is 28. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
Issue Information115
114
100
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products98
Contribution of concept recall to brand loyalty: An empirical analysis of design and performance89
The role of consumer mindsets to reduce health‐related stress74
Using the Dirichlet model to predict how fashion brands compete and grow on eBay57
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods56
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study50
Intrinsic motivation and its influence in eco shopping basket50
Influencing optimistic bias: Moderating roles of perceived severity and proximity43
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts42
Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey”41
Neuromarketing in predicting voting behavior: A case of National elections in India40
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret40
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers40
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions38
Motivating consumers for health and fitness: The role of app features38
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience38
How to arrange assortments available in green alternatives: Displaying products by green attributes37
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research35
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey34
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences33
Us and them! Consumer resistance as an act of antistate opposition in Iran32
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size32
The anti‐consumption journey: Unplugging for improved well‐being31
What decides my purchase of non‐fungible tokens?30
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness28
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness28
To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?28
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents28
Fight or flight: Can marketing tools help consumers cope with self‐discrepancies and social identity threat?28
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