Journal of Consumer Behaviour

Papers
(The H4-Index of Journal of Consumer Behaviour is 33. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)
ArticleCitations
Issue Information138
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret134
Issue Information132
108
The role of consumer mindsets to reduce health‐related stress104
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers69
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study62
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods62
62
Using the Dirichlet model to predict how fashion brands compete and grow on eBay61
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products52
Motivating consumers for health and fitness: The role of app features48
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience48
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts45
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions44
Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey”43
Neuromarketing in predicting voting behavior: A case of National elections in India43
Intrinsic motivation and its influence in eco shopping basket42
Influencing optimistic bias: Moderating roles of perceived severity and proximity42
Effect of online social media marketing efforts on customer response41
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness41
Construction, Validation, and Generalization of Digital Consumption Value Scale40
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey39
To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?37
Compulsive shopping behavior and disvalues36
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services35
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences35
Luxury in the Circular Economy35
Us and them! Consumer resistance as an act of antistate opposition in Iran34
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands34
From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism33
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research33
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size33
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness33
How to arrange assortments available in green alternatives: Displaying products by green attributes33
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