Journal of Consumer Behaviour

Article	Citations
Issue Information	132
	126
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods	124
Intrinsic motivation and its influence in eco shopping basket	105
Influencing optimistic bias: Moderating roles of perceived severity and proximity	97
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products	65
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret	60
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers	60
Issue Information	59
Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey”	59
Neuromarketing in predicting voting behavior: A case of National elections in India	49
Using the Dirichlet model to predict how fashion brands compete and grow on eBay	47
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study	46
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience	44
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#sustainablefashion on Instagram: A content and network analysis of user‐generated posts	42
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions	42
Motivating consumers for health and fitness: The role of app features	39
The role of consumer mindsets to reduce health‐related stress	39
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences	39
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size	38
Us and them! Consumer resistance as an act of antistate opposition in Iran	36
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey	34
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands	34
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services	34

To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?	34
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents	34
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research	32
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness	32
Compulsive shopping behavior and disvalues	31
Luxury in the Circular Economy	31
What decides my purchase of non‐fungible tokens?	30
From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism	30
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness	30
Effect of online social media marketing efforts on customer response	30
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The anti‐consumption journey: Unplugging for improved well‐being	28
Framing brand concept of vertical line extensions: The moderating role of believability	28
How to arrange assortments available in green alternatives: Displaying products by green attributes	28
The mood effect in relation to impulsive online buying behavior	28
The complex relationship between creativity and consumer ethics depending on endemic corruption in emerging and developed countries	27
Exploring how consumer cooperatives might strategically incorporate social media to distribute wine	27
Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness	26
Children and adolescent consumer behavior: Insights from the life course paradigm	26
Non‐compromise extreme effect: Attribute discriminability and preference for an extreme alternative	26
Is New Technology Worth It? Exploring Positive and Negative Effects When New Technology Meets Consumers	25
Understanding the impact of artificial intelligence on the justice of charitable giving: The moderating role of trust and regulatory orientation	25
Virtual brand experience in digital reality advertising: Conceptualization and measurement	25
Sharing on platforms: Reducing perceived risk for peer‐to‐peer platform consumers through trust‐building and regulation	25
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions	25
How does green consumers' self‐concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value	24
Toward a unified theory of technology continuance: Effects of conscious versus unconscious factors	24
Drawn to the gloss: Examining the effect of product reflection on product aesthetics	24
Do the importance of influencer‐ and customer‐generated content on social media affect willingness to pay more for potential customers?	24
Fashion, consumer markets, and democratization	23
Blockchain in Luxury Resale: The Impact of Blockchain Technology Through Regulatory Focus and Uncertainty Reduction Theories	23
Issue Information	23
How Can Religion Shape Pro‐Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics	23
A world of counterfeits: Knowledge to decide	23
How consumers' economic and psychological vulnerabilities impact their consumption regulation during crisis	22
Engagement in Influencer Marketing: A Systematic Review of Key Drivers, Behaviors, and Future Research Directions	22
Reconciling the personalization–privacy paradox via DoctorBots: The roles of service robot acceptance model elements and technology anxiety	21
A shared‐transportation mobile app continuance model: The moderating effects of brand awareness	21
How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns	21
How do possessiveness, nongenerosity and envy in young female consumers convert into shopping addiction?	21
Measuring the bandwagon effect: Development of a generalized bandwagon luxury motivation scale	21
How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error	20
Systematic Literature Reviews: Reflections, Recommendations, and Robustness Check	20
Consumer behavior in the metaverse	20
The influence of targeted digital advertising on consumers' purchase intention: Comparative analysis based on the perspective of ads content source	20
Issue Information	20
Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis	20
The power of influence: How social media influencers are shaping consumer decision making in the digital age	20
Understanding high‐involvement product purchase through an innovative machine learning approach: A case of housing type choice	19
The COVID‐19 threat and luxury advertising	19

The finitude of life—How mortality salience affects consumer behavior: A review	19
Sharing luxury consumption on social media platforms: Motive inferences and downstream consequences	19
The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective	18
Adaptive Pathways: Understanding Consumer Adaptive Behavior Toward Hyper‐Personalized Fashion Retailing in Emerging Markets	18
	18
Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators	17
Consumer Response to the Use of AI in Value Co‐Creation in Online Communities—The Case of Nexus Mods	17
Augmented Reality in the Retail Outlet: Shaping the Retail Shopping Experience—A Cross‐Cultural Study	17
Issue Information	17
Shopping With a Price Comparison Browser Extension	17
Sincere or exciting? Brand personality and argument quality on brand attitude	16
Relating social skills and social media use to consumer behavior: An investigation across the autism spectrum	16
More space needed: Social disconnectedness predicts the aversion to crowdedness	16
Perfectionism paradox: Perfectionistic concerns (not perfectionistic strivings) affect the relationship between perceived risk and choice	16
Consumers' transport and mobility decisions	16
Taking a tiny step back: The impact of planning on a bumpy goal pursuit	16
Awe and guilt: Desirability and feasibility appeals in social media green campaigns	15
Social Commerce Purchase Intention: The Salience of Consumer‐To‐Consumer Interactions	15
From car use reduction to ride‐sharing: The relevance of moral and environmental identity	15
Neuromarketing and consumer behavior: A bibliometric analysis	15
Why Female Virtual Conversational Agents Exhibit Greater Social Presence: Insights From the Stereotype Content Model	15
When physical closeness induces psychological distance: The effects of psychological ownership and contagion threat on social connectedness	15
Not just apologizing: The impact of complaint handling on sustained participation behavior in live‐streaming shopping	15
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention	14
Patterns of buyer behavior and brand metrics in a “high loyalty” category: Liquor	14
Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation	14
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement	14
Financial well‐being: An integrated framework, operationalization, and future research agenda	14
The development of reputational capital – How social media influencers differ from traditional celebrities	14
Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention	14
Not so bad after all: How format influences review writers' post‐review evaluations	13
Customer retention: Exploring the effects of relationship layers and perceived indifference	13
The same only different? How a pandemic shapes consumer organic food purchasing	13
I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce	13
Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics	13
Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair	13
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy	13
Consumer reactions to pay‐what‐you‐want and name‐your‐own‐price mechanisms	13
Should a luxury Brand's Chatbot use emoticons? Impact on brand status	12
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products	12
An exploratory study of consumer switching behavior in platform businesses: A mixed methods approach	12
The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising	12
The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information	12
Sweepstakes or contests: The effect of uncertainty type on consumption behavior	12
The interplay between perceived busyness and power distance belief on subjective social status: Consequences for consumer preferences for material versus experiential purchases	12
The effect of shopping channel (online vs. offline) on message framing of naturalness	12
Honouring Gerald Goodhardt (1930–2020)	12
Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail	12
When excessive service turns bad: Service alignment for transaction‐specific needs	12
How commuting time influences hedonic consumption: The role of perceived stress	12
Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks	12
Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message	12
Made to escape: How the neoliberal rationality changed consumer escape	12
Looking for negativity! How review sentiment and review subjectivity form review helpfulness across cultures	12
Visual complexity in product design: How does the degree of elaborateness of the front‐pack image impact consumers' responses?	11
Effects of Brand Anthropomorphism on Green Purchase Intentions: The Moderating Roles of Advertising Appeals and Consumer Relationship Orientation	11
Trade‐Offs Between Depth and Frequency: The Impact of Matching Discount Adjustments With Product Type on Consumers' Purchase Intention	11
The Impact of Corporate Communication on Consumer Psychology and Product Choice	11
Consumer response journey following a product‐harm crisis: The role of online brand communities	11
Cognitive engagement with AI‐enabled technologies and value creation in healthcare	11
The effect of autonomous sensory meridian response (ASMR) messages on consumer brand perceptions and intentions	11
Commercial value of panic buying and its marketing implications	11
Dirichlet implications for portfolio management	11
The effects of size referents in user‐generated photos on online review helpfulness	11
The Role of Emotions and Imagery in Financial Decision‐Making: A Comparative Analysis of Neuromarketing and Self‐Report Data	11
Affinity to mnemonic features of social media: Antecedent and consequences	11
Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages	11
A cross‐cultural study on online reviews and decision making: An eye‐tracking approach	11
Letter to the editor: Rebuilding consumer trust through social interactions	11
Determinants of the purchase intention of non‐fungible token collectibles	10
When Gain/Loss Framing Exerts Its Effects and How: Examining the Roles of Risk Perceptions, Anticipated Regret, and Anxiety	10
Impact ofCOVID‐19 pandemic on household financial decisions: A consumer vulnerability perspective	10
Synaptic Endorsement: Centering Customer Well‐Being in a World Where Celebrity Endorsements Are Taken to the Next Level	10
Lifting the curtain on cultural values, materialism and luxury consumption: Evidence from Jordan	10
Innovative behavior of consumers	10
Love it or hate it? Deconstructing consumers' attitudes towards AI enabled voice shopping	10
How persistent are duplication of purchase partitions?	10
Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making	10
How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy	10
How Come They Know? The Effects of Social Comparison on Value Consciousness and Price Mavenism	10

Value co‐creation and customer retention in services: Identifying a relevant moderator and mediator	10
From Body Positivity and Beyond: Investigating Affective Aesthetic Atmospheres of Influencers	10
No one is an island: The influence of social crowding on prosocial intentions	10
So curious that I want to buy it: The positive effect of queue wait on consumers' purchase intentions	10
Effortless online shopping? How online shopping contexts prime heuristic processing	10
Impact of brands' Facebook page characteristics and followers' comments on trust building and purchase intention: Alternative attractiveness as moderator	10
From Search Rankings to Synthesised Answers: Propositions for Consumer Behaviour in the Age of Generative AI Search	9
Inferring one's own attitude toward an unknown attribute: The moderating role of complexity in juice tasting	9
The Manner Is the Matter: How the Chatbot Communication Style and Consumers' Regulatory Focus Shape Purchase Intention	9
Avengers, assemble the literature! A multi‐study review of consumption, environmental values, and planetary health research	9
Peer‐to‐peer community on social media: An exploratory cross‐cultural study	9
	9
Betting on a brand: How can trust game experiments inform a brand trust research agenda?	9
To travel, or not to travel? The impacts of travel constraints and perceived travel risk on travel intention among Malaysian tourists amid the COVID‐19	9
Navigating consumption streams: Toward a utilitarian–hedonic perspective on subscription box customer journeys	9
Is no feedback perceived as a risk in online reviews?	9
The role of dark pattern stimuli and personality in online impulse shopping: An application of S‐O‐R theory	9
When and why do artifact emojis lead to backfire effects on consumer response?	9
	9
From individual to household decision‐making: A practical perspective on the base of the pyramid consumer	9
Effects of payment notifications on consumer purchase decisions: The role of pain of payment	9
The “healthy = (un)tasty” intuition concerning colour in organic wine labels	9
How websites compete in the Middle East: The example of Iran	9
Omni‐channel customer segmentation: A personalized customer journey perspective	8
Effects of intra‐ and inter‐category traffic‐light carbon labels and the presence of a social norm cue on food purchases	8
All we crave is pleasure! The motivation behind millennial men's clothing store choices when purchasing semi‐formal/smart workwear for themselves	8
Outcome presence and regulatory fit: Competing explanations for the advantage of gains and losses over non‐gains and non‐losses	8
Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’	8
Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world	8
Mixing customer ingratiation into evaluation: How service providers judge and evaluate rideshare experiences	8
Quantifying the target market for advertisers	8
Getting away from death fear: How disease threat drives consumers' colorfulness seeking	8
The impact of digital household budgets on online purchase decision‐making processes	8
Users, AI, or professional designers? The impacts of inspiration stimuli on customers' willingness to participate in user design	8
Understanding the consumer's luxury webrooming intention: Moderating role of perceived risk and review	8
Co‐Creating Content With Brands: Insights From Influencers' Perceptions	8
Unpacking the effects of information overload on the purchase intention of electric vehicles	8
“Pulling back the curtain”: Company tours as a customer education tool and effects on pro‐brand behaviors	8
Personal Beauty Values: Development and Validation of a Multidimensional Measurement Scale	8
The Role of Objective Financial Situation and Psychological Outlook in the Relationship Between Personal Life Shocks and Financial Well‐Being	8
Decoding millennials and generation Z consumers' brand behaviors in the Metaverse: The relationships among avatar identification, self‐presence, and psychological dynamics	7
The effects of smartphone assistants' anthropomorphism on consumers' psychological ownership and perceived competence of smartphone assistants	7
A New Method to Investigate the Presence of the Echo Chamber Effect on Consumer Behavior	7
Issue Information	7
CSR Communications: The Effects of CSR Activities and Communication Channels	7
Environmental Threats Increase Consumers' Purchase Intention of Cause‐Related Marketing Products Through Collective Fear and Collective Guilt: A Perspective of Group‐Based Emotions	7
Applying means‐end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok	7
Click it, and increase hedonic consumption ratio: How does online shopping improve the long‐term subjective well‐being of consumers?	7
From materialism to hedonistic shopping values and compulsive buying: A mediation model examining gender differences	7
Trust me if you can: The effect of driver username on passengers' intention to use ride‐sharing service	7
An empirical investigation of regional differences in consumption behaviors in an emerging economy	7
Effects of service robots' anthropomorphism on consumers' attribution toward and forgiveness of service failure	7
Dull and Deadly: The Influence of Black‐and‐White vs. Color End‐Of‐Life Ads on Death Anxiety	7
Served or Exploited: The Impact of Data Capture Strategy on Users' Intention to Use Selected AI Systems	7
Sample Gifts (In)consistent With the Focal Product: On the Effect of Gift Quantity in Consumer Evaluation	7
Examining the Positive and Negative Effects of Smartness and Humanness in Human‐Robot Interactions	7
Breaking the Loop: A Meta‐Analysis on the Bidirectional Effects of Materialism on Social Well‐Being Outlining Future Research Directions	7
Imbalanced Value Perception Enhances Secondhand Luxury Purchase: Evidence From Chinese Consumers	7
An EEG‐based neuro‐recommendation system for improving consumer purchase experience	7
Does Mindset Matter? The Effects of Mall Brand Gender and Mall Perception on Mall Relationship Quality: The Moderating Mechanism of a Fixed (vs. Growth) Shopper Mindset	7
Femvertising or femwashing? Women's perceptions of authenticity	7
Millennials' changing mobility preferences: A telecommuting case in Istanbul	6
Employee‐sharing and consumers' brand attitudes during COVID‐19: A CSR perspective	6
Integrating blockchain capabilities in an omnichannel healthcare system: A dual theoretical perspective	6
Impact ofCOVID‐19 on consumers' impulse buying behavior of fitness products: A moderated mediation model	6
MV‐QUAL: A tool for understanding decisions to purchase virtual products in the metaverse	6
Role of fresh start mindset framing in reducing stigma and promoting mental health help‐seeking behavior	6
Why Do You Engage the Brand Meta‐Human in Social Media? The Mixed Method Research on the Mechanism of Similarity Effect on Customer Brand Engagement	6
Creating a metaverse‐me: Exploring the consumer avatar creation process	6
Trust spillovers in the sharing economy: Does international Airbnb experience foster cross‐national trust?	6
Understanding the influence of implicit theories on donor's preference for time or money	6
Exploring Avatar Selves in the Metaverse: Consumer Co‐Creation of Experiences	6
	6
The pursuit of the ideal self: An investigation of the relationship of authenticity and ideal self‐congruence	6
Issue Information	6
Stigma in marketing and consumer research: A literature review and research agenda	6
Rules all the way down: Consumer behaviour from the standpoint of the ‘ONE behavioural’ research programme	6
Neuromarketing as a scale validation tool: Understanding individual differences based on the style of processing scale in affective judgements	6
Fashion influencers on Instagram: Determinants and impact of opinion leadership on female millennial followers	6
	6
Are Recommendation Systems Annoying? An Empirical Study of Assessing the Impacts of AI Characteristics on Technology Well‐Being	6
Framing, risk perception and social health campaigns: A neuroscientific analysis	5
Post‐purchase effects of impulse buying: A review and research agenda	5
What makes people hesitant from circularity: An analysis of risk, marketing mix, cost and inconvenience	5
Color at the point of sale: Psychological and communicative implications	5
Fostering Love for Innovative Sustainable Brands: A Multi‐Study, Multi‐Method Approach	5
Effects of finance knowledge influencer qualities on investment willingness and the moderation of followers' risk tolerance	5
An overview of the consumer‐centric disruptive technology research: Insights from topic modelling and literature review	5
Exploring an incongruence frame for online reviews	5
Beyond one size fits all? An experimental study of the effects of stage‐specific interventions to promote ecological online food shopping	5
How health motivation moderates the effect of vividness on consumption expectations of indulgent food	5
Service‐dominant logic and customer engagement based value proposition framework in peer‐to‐peer accommodation: A two‐study approach	5
Average user ratings prompt disparate decision strategies in online retail shopping	5
Transformational escapes: Accessing consumer transformation through extraordinary experiences	5
From Marketing Mix to Consumer Behaviour: A Conceptual Decomposition and Empirical Analysis to Refine Market Share Management	5