Journal of Consumer Behaviour

Article	Citations
Issue Information	151
Issue Information	147
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret	147
	117
Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda	115
Neuromarketing in predicting voting behavior: A case of National elections in India	92
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Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey”	71
Influencing optimistic bias: Moderating roles of perceived severity and proximity	68
The role of consumer mindsets to reduce health‐related stress	67
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study	58
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods	56
Motivating consumers for health and fitness: The role of app features	53
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers	50
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience	50
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products	50
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts	50
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions	46
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey	45
Intrinsic motivation and its influence in eco shopping basket	45
Compulsive shopping behavior and disvalues	44
How Does Human‐ AI Co‐Creation Design Help Luxury Brands Win Consumers' Favor?	43
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences	43
Luxury in the Circular Economy	43
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents	41

3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size	41
How to arrange assortments available in green alternatives: Displaying products by green attributes	41
The anti‐consumption journey: Unplugging for improved well‐being	40
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness	40
What decides my purchase of non‐fungible tokens?	40
Construction, Validation, and Generalization of Digital Consumption Value Scale	39
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services	38
To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?	37
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands	36
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness	34
From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism	34
Effect of online social media marketing efforts on customer response	34
The complex relationship between creativity and consumer ethics depending on endemic corruption in emerging and developed countries	33
Us and them! Consumer resistance as an act of antistate opposition in Iran	33
Framing brand concept of vertical line extensions: The moderating role of believability	33
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research	33
Exploring how consumer cooperatives might strategically incorporate social media to distribute wine	32
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Is New Technology Worth It? Exploring Positive and Negative Effects When New Technology Meets Consumers	31
Drawn to the gloss: Examining the effect of product reflection on product aesthetics	30
Virtual brand experience in digital reality advertising: Conceptualization and measurement	30
Toward a unified theory of technology continuance: Effects of conscious versus unconscious factors	30
Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness	30
Understanding the impact of artificial intelligence on the justice of charitable giving: The moderating role of trust and regulatory orientation	29
Do the importance of influencer‐ and customer‐generated content on social media affect willingness to pay more for potential customers?	28
How does green consumers' self‐concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value	28
Sharing on platforms: Reducing perceived risk for peer‐to‐peer platform consumers through trust‐building and regulation	28
The Effect of Visual Perspective on Consumer Viewing and Purchase Intention in Live Streaming	28
Non‐compromise extreme effect: Attribute discriminability and preference for an extreme alternative	28
Personality ASPECTS : A Novel Psychographic Model and Scale Integrating Traits, Values, and Motives for Psychological Targeting	27
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions	26
The mood effect in relation to impulsive online buying behavior	26
How Can Religion Shape Pro‐Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics	25
A world of counterfeits: Knowledge to decide	25
Children and adolescent consumer behavior: Insights from the life course paradigm	25
Issue Information	24
Blockchain in Luxury Resale: The Impact of Blockchain Technology Through Regulatory Focus and Uncertainty Reduction Theories	24
How do possessiveness, nongenerosity and envy in young female consumers convert into shopping addiction?	24
Fashion, consumer markets, and democratization	24
Reconciling the personalization–privacy paradox via DoctorBots: The roles of service robot acceptance model elements and technology anxiety	24
How consumers' economic and psychological vulnerabilities impact their consumption regulation during crisis	24
Measuring the bandwagon effect: Development of a generalized bandwagon luxury motivation scale	23
Consumer behavior in the metaverse	23
Engagement in Influencer Marketing: A Systematic Review of Key Drivers, Behaviors, and Future Research Directions	23
How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns	23
A shared‐transportation mobile app continuance model: The moderating effects of brand awareness	23
The power of influence: How social media influencers are shaping consumer decision making in the digital age	23
The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective	22
Sharing luxury consumption on social media platforms: Motive inferences and downstream consequences	22
Issue Information	22

Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis	22
How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error	21
The COVID‐19 threat and luxury advertising	21
Adaptive Pathways: Understanding Consumer Adaptive Behavior Toward Hyper‐Personalized Fashion Retailing in Emerging Markets	21
Systematic Literature Reviews: Reflections, Recommendations, and Robustness Check	20
The influence of targeted digital advertising on consumers' purchase intention: Comparative analysis based on the perspective of ads content source	20
The finitude of life—How mortality salience affects consumer behavior: A review	20
Understanding high‐involvement product purchase through an innovative machine learning approach: A case of housing type choice	20
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Issue Information	19
Relating social skills and social media use to consumer behavior: An investigation across the autism spectrum	18
Consumers' transport and mobility decisions	18
Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators	18
Consumer Response to the Use of AI in Value Co‐Creation in Online Communities—The Case of Nexus Mods	18
Taking a tiny step back: The impact of planning on a bumpy goal pursuit	18
Sincere or exciting? Brand personality and argument quality on brand attitude	18
Shopping With a Price Comparison Browser Extension	18
Perfectionism paradox: Perfectionistic concerns (not perfectionistic strivings) affect the relationship between perceived risk and choice	18
Patterns of buyer behavior and brand metrics in a “high loyalty” category: Liquor	18
The development of reputational capital – How social media influencers differ from traditional celebrities	17
Why Female Virtual Conversational Agents Exhibit Greater Social Presence: Insights From the Stereotype Content Model	17
Awe and guilt: Desirability and feasibility appeals in social media green campaigns	17
More space needed: Social disconnectedness predicts the aversion to crowdedness	17
Neuromarketing and consumer behavior: A bibliometric analysis	17
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention	17
Choices of Virtue and Vice Products and Their Impact on Visual Attention: A Meta‐Analysis of Eye‐Tracking Food Research	17
Financial well‐being: An integrated framework, operationalization, and future research agenda	17
Not just apologizing: The impact of complaint handling on sustained participation behavior in live‐streaming shopping	17
Augmented Reality in the Retail Outlet: Shaping the Retail Shopping Experience—A Cross‐Cultural Study	16
From car use reduction to ride‐sharing: The relevance of moral and environmental identity	16
Consumer reactions to pay‐what‐you‐want and name‐your‐own‐price mechanisms	16
Social Commerce Purchase Intention: The Salience of Consumer‐To‐Consumer Interactions	16
Not so bad after all: How format influences review writers' post‐review evaluations	16
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement	16
Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention	16
Should a luxury Brand's Chatbot use emoticons? Impact on brand status	16
How commuting time influences hedonic consumption: The role of perceived stress	15
Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair	15
Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation	15
Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks	15
An exploratory study of consumer switching behavior in platform businesses: A mixed methods approach	15
The same only different? How a pandemic shapes consumer organic food purchasing	15
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy	15
Mental Health Consumption: Tracing the Past and Preparing for the Future in a Digital Age	15
I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce	14
Something Smells Fishy: How Sales Assistant Types and Suspicion Influence Perceived Message Credibility	14
A cross‐cultural study on online reviews and decision making: An eye‐tracking approach	14
When excessive service turns bad: Service alignment for transaction‐specific needs	14
Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics	14
The effect of shopping channel (online vs. offline) on message framing of naturalness	14
Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message	14
Are Consumers Willing to Disclose Information to AI ‐Based Chatbot? The Roles of Anthropomorphism and Regulatory Focus	14
Trade‐Offs Between Depth and Frequency: The Impact of Matching Discount Adjustments With Product Type on Consumers' Purchase Intention	14
The interplay between perceived busyness and power distance belief on subjective social status: Consequences for consumer preferences for material versus experiential purchases	14
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products	14
Made to escape: How the neoliberal rationality changed consumer escape	14
Beyond Sustainability Narratives: Exploring Generation Z's Shopping Motivations in Vintage Fashion	14
Commercial value of panic buying and its marketing implications	13
Consumer response journey following a product‐harm crisis: The role of online brand communities	13
Visual complexity in product design: How does the degree of elaborateness of the front‐pack image impact consumers' responses?	13
The Role of Emotions and Imagery in Financial Decision‐Making: A Comparative Analysis of Neuromarketing and Self‐Report Data	13
The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information	13
The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising	13
No one is an island: The influence of social crowding on prosocial intentions	13
Looking for negativity! How review sentiment and review subjectivity form review helpfulness across cultures	13
Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages	13
Mitigating Identity Threats Posed by Artificial Intelligence: The Role of Perceived AI Relatedness	13
From Body Positivity and Beyond: Investigating Affective Aesthetic Atmospheres of Influencers	13
How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy	12
Impact ofCOVID‐19 pandemic on household financial decisions: A consumer vulnerability perspective	12
Cognitive engagement with AI‐enabled technologies and value creation in healthcare	12
Impact of brands' Facebook page characteristics and followers' comments on trust building and purchase intention: Alternative attractiveness as moderator	12
Effects of Brand Anthropomorphism on Green Purchase Intentions: The Moderating Roles of Advertising Appeals and Consumer Relationship Orientation	12
The effects of size referents in user‐generated photos on online review helpfulness	12
Determinants of the purchase intention of non‐fungible token collectibles	12
Letter to the editor: Rebuilding consumer trust through social interactions	12
When Gain/Loss Framing Exerts Its Effects and How: Examining the Roles of Risk Perceptions, Anticipated Regret, and Anxiety	12
So curious that I want to buy it: The positive effect of queue wait on consumers' purchase intentions	12
The effect of autonomous sensory meridian response (ASMR) messages on consumer brand perceptions and intentions	12
Love it or hate it? Deconstructing consumers' attitudes towards AI enabled voice shopping	12

Affinity to mnemonic features of social media: Antecedent and consequences	12
The Impact of Corporate Communication on Consumer Psychology and Product Choice	12
From individual to household decision‐making: A practical perspective on the base of the pyramid consumer	11
Synaptic Endorsement: Centering Customer Well‐Being in a World Where Celebrity Endorsements Are Taken to the Next Level	11
Innovative behavior of consumers	11
Avengers, assemble the literature! A multi‐study review of consumption, environmental values, and planetary health research	11
The Manner Is the Matter: How the Chatbot Communication Style and Consumers' Regulatory Focus Shape Purchase Intention	11
How Come They Know? The Effects of Social Comparison on Value Consciousness and Price Mavenism	11
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Is no feedback perceived as a risk in online reviews?	11
Peer‐to‐peer community on social media: An exploratory cross‐cultural study	11
Value co‐creation and customer retention in services: Identifying a relevant moderator and mediator	11
Navigating consumption streams: Toward a utilitarian–hedonic perspective on subscription box customer journeys	11
From Search Rankings to Synthesised Answers: Propositions for Consumer Behaviour in the Age of Generative AI Search	11
Issue Information	11
Effortless online shopping? How online shopping contexts prime heuristic processing	11
The role of dark pattern stimuli and personality in online impulse shopping: An application of S‐O‐R theory	11
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Co‐Creating Content With Brands: Insights From Influencers' Perceptions	10
All we crave is pleasure! The motivation behind millennial men's clothing store choices when purchasing semi‐formal/smart workwear for themselves	10
Effects of payment notifications on consumer purchase decisions: The role of pain of payment	10
The “healthy = (un)tasty” intuition concerning colour in organic wine labels	10
Effects of intra‐ and inter‐category traffic‐light carbon labels and the presence of a social norm cue on food purchases	10
The Dual Role of Price on Consumer Purchase Intentions: A Cost–Benefit Decomposition of Indirect Effects	10
Getting away from death fear: How disease threat drives consumers' colorfulness seeking	10
Uncovering Generation Z (Gen Z) Shoppers' Expectations in Luxury Immersive Virtual Reality ( IVR ) In‐Store Experience: The Role of Sustainability	10
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Unpacking the effects of information overload on the purchase intention of electric vehicles	10
Inferring one's own attitude toward an unknown attribute: The moderating role of complexity in juice tasting	10
A Novel Perspective on Green Advertising: The Interactive Effect of Message Framing and Advertising Type on Consumer's Green Purchase Intention	10
Lifting the curtain on cultural values, materialism and luxury consumption: Evidence from Jordan	10
Betting on a brand: How can trust game experiments inform a brand trust research agenda?	10
Dull and Deadly: The Influence of Black‐and‐White vs. Color End‐Of‐Life Ads on Death Anxiety	9
Omni‐channel customer segmentation: A personalized customer journey perspective	9
Mixing customer ingratiation into evaluation: How service providers judge and evaluate rideshare experiences	9
Cognitive Load: A Stumbling Block in Successful Crowdfunding	9
CSR Communications: The Effects of CSR Activities and Communication Channels	9
Environmental Threats Increase Consumers' Purchase Intention of Cause‐Related Marketing Products Through Collective Fear and Collective Guilt: A Perspective of Group‐Based Emotions	9
An EEG‐based neuro‐recommendation system for improving consumer purchase experience	9
Human Versus AI in Checkout Charity: How Time Pressure, Persuasion Knowledge, and Ulterior Motive Shape Donation and Store Patronage Intentions	9
Understanding the consumer's luxury webrooming intention: Moderating role of perceived risk and review	9
Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world	9
AI Ghostwriting Remorse: Guilt for Using Generative AI in Interpersonal Heartfelt Messages	9
The Role of Objective Financial Situation and Psychological Outlook in the Relationship Between Personal Life Shocks and Financial Well‐Being	9
Users, AI, or professional designers? The impacts of inspiration stimuli on customers' willingness to participate in user design	9
Imbalanced Value Perception Enhances Secondhand Luxury Purchase: Evidence From Chinese Consumers	9
Consumer Vulnerability: A Systematic Literature Review and Future Research Agenda	9
Personal Beauty Values: Development and Validation of a Multidimensional Measurement Scale	9
“Pulling back the curtain”: Company tours as a customer education tool and effects on pro‐brand behaviors	9
Exploring the Profile of Online Gamblers: Key Factors and the Role of Smartphone Addiction in Long‐Term Gambling Engagement	9
When Generative Artificial Intelligence Makes Mistakes: A Hybrid Approach to Service Recovery From “Me” and “You” Perspectives	9
When and why do artifact emojis lead to backfire effects on consumer response?	9
The impact of digital household budgets on online purchase decision‐making processes	9
Effects of service robots' anthropomorphism on consumers' attribution toward and forgiveness of service failure	9
Issue Information	9
Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’	9
Served or Exploited: The Impact of Data Capture Strategy on Users' Intention to Use Selected AI Systems	8
Trust me if you can: The effect of driver username on passengers' intention to use ride‐sharing service	8
Does Mindset Matter? The Effects of Mall Brand Gender and Mall Perception on Mall Relationship Quality: The Moderating Mechanism of a Fixed (vs. Growth) Shopper Mindset	8
Decoding millennials and generation Z consumers' brand behaviors in the Metaverse: The relationships among avatar identification, self‐presence, and psychological dynamics	8
Creating a metaverse‐me: Exploring the consumer avatar creation process	8
Issue Information	8
Rules all the way down: Consumer behaviour from the standpoint of the ‘ONE behavioural’ research programme	8
From materialism to hedonistic shopping values and compulsive buying: A mediation model examining gender differences	8
Applying means‐end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok	8
Breaking the Loop: A Meta‐Analysis on the Bidirectional Effects of Materialism on Social Well‐Being Outlining Future Research Directions	8
Neuromarketing as a scale validation tool: Understanding individual differences based on the style of processing scale in affective judgements	8
Waiting for a Release: The Expectation in Virtual Gaming Communities	8
Understanding the influence of implicit theories on donor's preference for time or money	8
Click it, and increase hedonic consumption ratio: How does online shopping improve the long‐term subjective well‐being of consumers?	8
Examining the Positive and Negative Effects of Smartness and Humanness in Human‐Robot Interactions	8
Femvertising or femwashing? Women's perceptions of authenticity	8
An empirical investigation of regional differences in consumption behaviors in an emerging economy	8
A New Method to Investigate the Presence of the Echo Chamber Effect on Consumer Behavior	8
Stigma in marketing and consumer research: A literature review and research agenda	8
Sample Gifts (In)consistent With the Focal Product: On the Effect of Gift Quantity in Consumer Evaluation	8
Employee‐sharing and consumers' brand attitudes during COVID‐19: A CSR perspective	8
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Why Do You Engage the Brand Meta‐Human in Social Media? The Mixed Method Research on the Mechanism of Similarity Effect on Customer Brand Engagement	7
A hierarchy of sustainable grocery shopping behaviours: Using Rasch modelling to explore adoption groups	7
Are Recommendation Systems Annoying? An Empirical Study of Assessing the Impacts of AI Characteristics on Technology Well‐Being	7
Trust spillovers in the sharing economy: Does international Airbnb experience foster cross‐national trust?	7
Exploring Avatar Selves in the Metaverse: Consumer Co‐Creation of Experiences	7
The effects of smartphone assistants' anthropomorphism on consumers' psychological ownership and perceived competence of smartphone assistants	7
The role of religiosity on seeking help	7
Multi‐Technological Solutions for In‐Store Smart Retailing	7
The effect of category‐specific temporal frame on temporal reframing of price	7
MV‐QUAL: A tool for understanding decisions to purchase virtual products in the metaverse	7
Integrating blockchain capabilities in an omnichannel healthcare system: A dual theoretical perspective	7
Mind the Gap—An Empirical Analysis of the Attitude‐Behaviour Gap in Grocery Retailing	7
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Role of fresh start mindset framing in reducing stigma and promoting mental health help‐seeking behavior	7
Coupon or my privacy: How consumers choose to disclose their personal information and accept mobile location‐based advertising (LBA) through privacy calculus	7
Measuring Consumer Perceived Values: Development and Validation of a Scale to Investigate Self‐Gifting and Consumer Satisfaction	7
Fashion influencers on Instagram: Determinants and impact of opinion leadership on female millennial followers	7