OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Consumer Behaviour is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)

Article	Citations
The bright side of online consumer behavior: Continuance intention for mobile payments	75
New rules of social media shopping: Personality differences of U.S. Gen Z versus Gen X market mavens	61
Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour	58
Does digital content marketing affect tourism consumer behavior? An extension of technology acceptance model	58
The impact of emotions on shopping behavior during epidemic. What a business can do to protect customers	52
To engage or not engage? The features of video content on YouTube affecting digital consumer engagement	50
Consumer behaviour and environmental sustainability	47
Social norms and plastic avoidance: Testing the theory of normative social behaviour on an environmental behaviour	47
Toward an agency and reactance theory of crowding: Insights from COVID‐19 and the tourism industry	45
Millennials' evaluation of corporate social responsibility: The wants and needs of the largest and most ethical generation	44
The role of consumer innovativeness and green perceptions on green innovation use: The case of shared e‐bikes and e‐scooters	42
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement	42
How trust leads to online purchase intention founded in perceived usefulness and peer communication	41
When does a social norm catch the worm? Disentangling social normative influences on sustainable consumption behaviour	41
Addressing food waste: How to position upcycled foods to different generations	40
Does E‐Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer‐based brand equity and love	40
Customers' social interactions and panic buying behavior: Insights from social media practices	40
Impact ofCOVID‐19 on consumers' impulse buying behavior of fitness products: A moderated mediation model	36
Chatbots in retail: How do they affect the continued use and purchase intentions of Chinese consumers?	36
Acceptability of insects in animal feed: A survey of French consumers	36
Do online environments promote sufficiency or overconsumption? Online advertisement and social media effects on clothing, digital devices, and air travel consumption	36
The effect of brand anthropomorphism, brand distinctiveness, and warmth on brand attitude: A mediated moderation model	34
The impact of fast fashion retailers' sustainable collections on corporate legitimacy: Examining the mediating role of altruistic attributions	34
Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behavior	32
Non‐deceptive counterfeit purchase behavior of luxury fashion products	30

Counterfeit luxury consumption: A review and research agenda	30
The complex triad of congruence issues in influencer marketing	30
Normalising the “ugly” to reduce food waste: Exploring the socialisations that form appearance preferences for fresh fruits and vegetables	28
The effect of AI quality on customer experience and brand relationship	28
Self‐brand connection and intention to purchase a counterfeit luxury brand in emerging economies	27
The effects of mobile payment on consumer behavior	27
Effect of online social media marketing efforts on customer response	26
Direct and indirect effects of fear‐of‐missing‐out appeals on purchase likelihood	26
Impact of perceived value on casual mobile game loyalty: The moderating effect of intensity of playing	25
Determinants of consumer loyalty towards celebrity‐owned restaurants: The mediating role of brand love	25
Value creation or value destruction: Conceptualizing the experiential nature of value‐in‐use	24
The mediating role of brand trust in the relationship between brand personality and brand loyalty	23
Developing UGC social brand engagement model: Insights from diverse consumers	23
The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value	23
Impact ofCOVID‐19 pandemic on household financial decisions: A consumer vulnerability perspective	22
Do parasocial relationships and the quality of communication with AI shopping chatbots determine middle‐aged women consumers' continuance usage intentions?	22
The power of brand nostalgia: Contrasting brand personality dimensions and consumer‐brand relationships of nostalgic and non‐nostalgic brands	22
To travel, or not to travel? The impacts of travel constraints and perceived travel risk on travel intention among Malaysian tourists amid the COVID‐19	22
Fooled in the relationship: How Amazon Prime members' sense of self‐control counter‐intuitively reinforces impulsive buying behavior	22
Mapping the influence of country‐of‐origin knowledge, consumer ethnocentrism, and perceived risk on consumer action against foreign products	21
Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust	21
Nonprofit organization advertising on social media: The role of personality, advertising appeals, and bandwagon effects	21
Who can be nudged? Examining nudging effectiveness in the context of need for cognition and need for uniqueness	21
Purchasing social attention by tipping: Materialism predicts online tipping in live‐streaming platform through self‐enhancement motive	21
How values of individualism and collectivism influence impulsive buying and money budgeting: the mediating role of acculturation to global consumer culture	20
Balancing web personalization and consumer privacy concerns: Mechanisms of consumer trust and reactance	20
Reaching the price conscious consumer: The impact of personality, generational cohort and social media use	19
Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent	19
Investigation of consumers' cross‐channel switching intentions: A push‐pull‐mooring approach	19
Pleasant hostility: Disidentified consumers' emotional and behavioral reactions to a brand crisis	19
The influence of social commerce on eco‐friendly consumer behavior: Technological and social roles	18
Influence of parents, peers, and media on adolescents' consumer knowledge, attitudes, and purchase behavior: A meta‐analysis	18
The effect of regulatory focus on customer citizenship behavior in a virtual brand community: The role of online self‐presentation and community identification	17
An examination of personality traits as predictors of electronic word‐of‐mouth diffusion in social networking sites	17
Consumers' self‐construal: Measurement and relevance for social media communication success	17
What goes around comes around: The integrated role of emotions on consumer ethical decision‐making	17
From systematic literature review to a conceptual framework for consumer disposal behavior towards personal communication devices	16
Embracing consumer ambivalence in the luxury shopping experience	16
Changes and evolution in the intellectual structure of consumer dissatisfaction	15
Online low‐key conspicuous behavior of fashion luxury goods: The antecedents and its impact on consumer happiness	15
Self‐determination, clean conscience, or social pressure? Underlying motivations for organic food consumption among young millennials	15
Nostalgia prompts sustainable product disposal	15
Exploring the role of the Amazon effect on customer expectations: An analysis of user‐generated content in consumer electronics retailing	15
Food waste in Australian households: Role of shopping habits and personal motivations	15
Choose to reuse: Predictors of using a reusable hot drink cup	14
Fashion influencers on Instagram: Determinants and impact of opinion leadership on female millennial followers	14
The impact of the COVID‐19 pandemic on grocery shopper behaviour: Analysis of shopper behaviour change using store transaction data	14
When influencers are not very influential: The negative effects of social media verification	14
The development of reputational capital – How social media influencers differ from traditional celebrities	13
Impact of brands' Facebook page characteristics and followers' comments on trust building and purchase intention: Alternative attractiveness as moderator	13

How does a brand's psychological distance in an advergame influence brand memory of the consumers?	13
Individualism/collectivism and perceived consumer effectiveness: The moderating role of global–local identities in a post‐transitional European economy	13
The hoarder, the oniomaniac and the fashionista in me: A life histories perspective on self‐concept and consumption practices	13
Altruism and social utility in consumer sharing behavior	13
The minimalist process: An interpretivist study	13
Social media advertising: How online motivations and congruency influence perceptions of trust	13
Quantifying the target market for advertisers	12
From materialism to hedonistic shopping values and compulsive buying: A mediation model examining gender differences	12
Exploring thematic influences on theme park visitors' satisfaction: An empirical study on Disneyland China	12
Effects of service robots' anthropomorphism on consumers' attribution toward and forgiveness of service failure	12
Effects of consumer–cause fit and consumer–product fit of cause‐related marketing on product purchase intention	12
Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world	12
Narratives selves in the digital world: An empirical investigation	12
Transport and mobility decisions of consumers with disabilities	12
Delving into brand anthropomorphisation strategies in the experiential context of name‐brand voice assistants	12
Leave or stay? The role of self‐construal on luxury brand attitudes and purchase intentions in response to brand rejection	11
Lifting the curtain on cultural values, materialism and luxury consumption: Evidence from Jordan	11
Anthropocentric, biospheric and egobiocentric environmental values and green product purchase intention: The mediating effect of environmental identity	11
Trust and commitment: Effect of applying consumer data rights on U.S. Consumers' attitudes toward online retailers in big data era	11
Can we anti‐consume our way to sustainability? Finding answers at the intersection of cultural values	11
Traces of cultural and personal values on sustainable consumption: An analysis of a small local swap event in Izmir, Turkey	11
Making one's religious self feel better about luxury use: The role of religiosity in choice of disposal option for luxury goods	11
How do possessiveness, nongenerosity and envy in young female consumers convert into shopping addiction?	11
Willingness to share data: Contextual determinants of consumers' decisions to share private data with companies	11
Femvertising or femwashing? Women's perceptions of authenticity	11
When do low‐power customers complain? The joint effects of chronic sense of personal power and complaint success on complaining intentions	10
Should I adopt an integrated virtual clinic? A dual‐factor theory perspective	10
Feeling right about doing right, even if it was difficult? Emotional and behavioral consequences of conflict during ethical consumer decision‐making	10
Navigating privacy concerns through societal benefits: A case of digital contact tracing applications	10
Someone like me: The role of consumer brand engagement and social identification in the perception of luxury brand users	10
Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants	10
When should retailers increase prices during a crisis? A longitudinal inquiry during the COVID‐19 pandemic	10
Assessing the predictive validity of perceived globalness and country of origin of foreign brands in quality judgments among consumers in emerging markets	10
Avengers, assemble the literature! A multi‐study review of consumption, environmental values, and planetary health research	10
Consumers' perceived value of healthier eating: A SEM analysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic motivations in Singa	10
Impact of visual typicality on the adoption of wearables	10
Combating the fear of COVID‐19 through shared accommodations: Does perceived human presence create a sense of social connectedness?	9
Consumer personality factors and iPhone consumption in China	9
The Dirichlet model in marketing	9
The finitude of life—How mortality salience affects consumer behavior: A review	9
Should a luxury Brand's Chatbot use emoticons? Impact on brand status	9
Destigmatising the stigma: Understanding the impact of message framing on Chinese consumers' guilt and attitude associated with overspending behaviour	9
Limited‐edition advertising does not always work for luxury brands: The influence of consumption contexts	9
Can human brands help consumers eat better? Influence of emotional brand attachment, self‐identification, and brand authenticity on consumer eating habits	9
Communicated and attributed motives for sustainability initiatives in the energy industry: The role of regulatory compliance	9
Nested relationships in pro‐environmental purchasing: A moderated mediation model	9
Mind (for) the water: An indirect relationship between mindfulness and water conservation behavior	8
Consumer preference for bio‐based batteries	8
Volition to behave sustainably: An examination of the role of self‐control	8
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness	8
Purchasing luck: The impact of scarcity cues on superstitious behavior	8
Do buyer–seller personality similarities impact compulsive buying behaviour?	8
The influence of personal and public health and smart applications on biking behavior in South Korea	8
Toward a unified theory of technology continuance: Effects of conscious versus unconscious factors	8
Passion for the past: Effect of charity appeals and nostalgia on clothing donation intentions	8
The nature of peer‐initiated brand communities on social media platforms	8
How websites compete in the Middle East: The example of Iran	8
Social identities in consumer‐brand relationship: The case of the Hijab‐wearing Barbie doll in the United States	8
Using rewards and penalties to promote sustainability: Who chooses incentive‐based electricity products and why?	8
Millennials' changing mobility preferences: A telecommuting case in Istanbul	7
The same only different? How a pandemic shapes consumer organic food purchasing	7
Interrogating and redefining the concept of consumer inertia	7
Autonomic emotional responses to food: Private label brands versus National Brands	7
How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns	7
The effects of smartphone assistants' anthropomorphism on consumers' psychological ownership and perceived competence of smartphone assistants	7
Antecedents of consumers' online apparel purchase intention through Virtual Try On technology: A moderated moderated‐mediation model	7
The effect of message features on donations in donation‐based crowdfunding	7
Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention	7
Optimizing the digital customer journey—Improving user experience by exploiting emotions, personas and situations for individualized user interface adaptations	7
How higher‐order personal values affect the purchase of electricity storage—Evidence from the German photovoltaic market	7
Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail	7
Bias behind closed doors: Chinese consumers' perception of foreign wines	7
Wish list thinking: The quasi‐endowment effect's impact on online wish lists outcomes	7
Investigating how online fashion product page design affects the consumer's clothing fit appraisal	7
Propensity to use smartbands to engage with brands and the moderating role of the bandwagon effect on satisfaction	7
Explaining the boycott behavior: A conceptual model proposal and validation	7