OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Consumer Behaviour is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Issue Information	126
	121
Issue Information	120
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods	104
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience	94
Motivating consumers for health and fitness: The role of app features	61
Contribution of concept recall to brand loyalty: An empirical analysis of design and performance	60
The role of consumer mindsets to reduce health‐related stress	58
Intrinsic motivation and its influence in eco shopping basket	57
Influencing optimistic bias: Moderating roles of perceived severity and proximity	57
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products	46
Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey”	45
Neuromarketing in predicting voting behavior: A case of National elections in India	45
Using the Dirichlet model to predict how fashion brands compete and grow on eBay	44
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study	42
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts	39
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers	39
	39
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret	36
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions	36
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences	34
Us and them! Consumer resistance as an act of antistate opposition in Iran	33
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents	33
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size	33
Luxury in the Circular Economy	32

The anti‐consumption journey: Unplugging for improved well‐being	32
Compulsive shopping behavior and disvalues	31
From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism	31
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey	30
What decides my purchase of non‐fungible tokens?	30
Effect of online social media marketing efforts on customer response	30
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research	29
To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?	28
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands	28
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness	27
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services	27
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness	27
How to arrange assortments available in green alternatives: Displaying products by green attributes	26
The mood effect in relation to impulsive online buying behavior	26
Framing brand concept of vertical line extensions: The moderating role of believability	26
	26
Children and adolescent consumer behavior: Insights from the life course paradigm	25
Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness	25
Exploring how consumer cooperatives might strategically incorporate social media to distribute wine	25
Toward a unified theory of technology continuance: Effects of conscious versus unconscious factors	25
The complex relationship between creativity and consumer ethics depending on endemic corruption in emerging and developed countries	25
Understanding the impact of artificial intelligence on the justice of charitable giving: The moderating role of trust and regulatory orientation	24
Non‐compromise extreme effect: Attribute discriminability and preference for an extreme alternative	24
Virtual brand experience in digital reality advertising: Conceptualization and measurement	24
Drawn to the gloss: Examining the effect of product reflection on product aesthetics	24
Do the importance of influencer‐ and customer‐generated content on social media affect willingness to pay more for potential customers?	23
How does green consumers' self‐concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value	22
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions	22
How Can Religion Shape Pro‐Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics	22
Sharing on platforms: Reducing perceived risk for peer‐to‐peer platform consumers through trust‐building and regulation	22
Issue Information	21
A shared‐transportation mobile app continuance model: The moderating effects of brand awareness	21
How do possessiveness, nongenerosity and envy in young female consumers convert into shopping addiction?	21
Fashion, consumer markets, and democratization	21
Blockchain in Luxury Resale: The Impact of Blockchain Technology Through Regulatory Focus and Uncertainty Reduction Theories	21
A world of counterfeits: Knowledge to decide	21
Reconciling the personalization–privacy paradox via DoctorBots: The roles of service robot acceptance model elements and technology anxiety	20
The power of influence: How social media influencers are shaping consumer decision making in the digital age	20
How consumers' economic and psychological vulnerabilities impact their consumption regulation during crisis	20
Measuring the bandwagon effect: Development of a generalized bandwagon luxury motivation scale	20
Engagement in Influencer Marketing: A Systematic Review of Key Drivers, Behaviors, and Future Research Directions	20
Issue Information	19
Adaptive Pathways: Understanding Consumer Adaptive Behavior Toward Hyper‐Personalized Fashion Retailing in Emerging Markets	19
How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns	19
Consumer behavior in the metaverse	19
The COVID‐19 threat and luxury advertising	18
I give a dime if you do, too! The influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions	18
Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis	18
The influence of targeted digital advertising on consumers' purchase intention: Comparative analysis based on the perspective of ads content source	18
Systematic Literature Reviews: Reflections, Recommendations, and Robustness Check	18

How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error	17
The finitude of life—How mortality salience affects consumer behavior: A review	17
Understanding high‐involvement product purchase through an innovative machine learning approach: A case of housing type choice	17
Sharing luxury consumption on social media platforms: Motive inferences and downstream consequences	16
Issue Information	16
The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective	16
	16
Why Female Virtual Conversational Agents Exhibit Greater Social Presence: Insights From the Stereotype Content Model	15
More space needed: Social disconnectedness predicts the aversion to crowdedness	15
The development of reputational capital – How social media influencers differ from traditional celebrities	15
Patterns of buyer behavior and brand metrics in a “high loyalty” category: Liquor	15
Consumers' transport and mobility decisions	15
Sincere or exciting? Brand personality and argument quality on brand attitude	15
Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators	15
Relating social skills and social media use to consumer behavior: An investigation across the autism spectrum	14
Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention	14
Taking a tiny step back: The impact of planning on a bumpy goal pursuit	14
The nature of peer‐initiated brand communities on social media platforms	14
Awe and guilt: Desirability and feasibility appeals in social media green campaigns	14
Social Commerce Purchase Intention: The Salience of Consumer‐To‐Consumer Interactions	14
When physical closeness induces psychological distance: The effects of psychological ownership and contagion threat on social connectedness	14
Not just apologizing: The impact of complaint handling on sustained participation behavior in live‐streaming shopping	14
Augmented Reality in the Retail Outlet: Shaping the Retail Shopping Experience—A Cross‐Cultural Study	13
Neuromarketing and consumer behavior: A bibliometric analysis	13
Perfectionism paradox: Perfectionistic concerns (not perfectionistic strivings) affect the relationship between perceived risk and choice	13
Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair	13
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention	13
Shopping With a Price Comparison Browser Extension	13
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement	13
Financial well‐being: An integrated framework, operationalization, and future research agenda	13
The effect of shopping channel (online vs. offline) on message framing of naturalness	13
Consumer Response to the Use of AI in Value Co‐Creation in Online Communities—The Case of Nexus Mods	13
From car use reduction to ride‐sharing: The relevance of moral and environmental identity	13
Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation	13
Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message	13
Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics	12
How commuting time influences hedonic consumption: The role of perceived stress	12
Customer retention: Exploring the effects of relationship layers and perceived indifference	12
Consumer reactions to pay‐what‐you‐want and name‐your‐own‐price mechanisms	12
An exploratory study of consumer switching behavior in platform businesses: A mixed methods approach	12
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products	12
Not so bad after all: How format influences review writers' post‐review evaluations	12
I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce	12
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy	12
Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks	12
The same only different? How a pandemic shapes consumer organic food purchasing	12
The interplay between perceived busyness and power distance belief on subjective social status: Consequences for consumer preferences for material versus experiential purchases	12
Should a luxury Brand's Chatbot use emoticons? Impact on brand status	11
Made to escape: How the neoliberal rationality changed consumer escape	11
When excessive service turns bad: Service alignment for transaction‐specific needs	11
Looking for negativity! How review sentiment and review subjectivity form review helpfulness across cultures	11
The Impact of Corporate Communication on Consumer Psychology and Product Choice	11
Honouring Gerald Goodhardt (1930–2020)	11
Consumer response journey following a product‐harm crisis: The role of online brand communities	11
Visual complexity in product design: How does the degree of elaborateness of the front‐pack image impact consumers' responses?	11
Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages	11
Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail	11
Commercial value of panic buying and its marketing implications	11
Sweepstakes or contests: The effect of uncertainty type on consumption behavior	11
The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information	11
A cross‐cultural study on online reviews and decision making: An eye‐tracking approach	11
The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising	11
The effect of autonomous sensory meridian response (ASMR) messages on consumer brand perceptions and intentions	10
Love it or hate it? Deconstructing consumers' attitudes towards AI enabled voice shopping	10
The Role of Emotions and Imagery in Financial Decision‐Making: A Comparative Analysis of Neuromarketing and Self‐Report Data	10
The effects of size referents in user‐generated photos on online review helpfulness	10
From Body Positivity and Beyond: Investigating Affective Aesthetic Atmospheres of Influencers	10
How persistent are duplication of purchase partitions?	10
Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making	10
Cognitive engagement with AI‐enabled technologies and value creation in healthcare	10
When Gain/Loss Framing Exerts Its Effects and How: Examining the Roles of Risk Perceptions, Anticipated Regret, and Anxiety	10
Impact ofCOVID‐19 pandemic on household financial decisions: A consumer vulnerability perspective	10
Letter to the editor: Rebuilding consumer trust through social interactions	10
Dirichlet implications for portfolio management	10
Impact of brands' Facebook page characteristics and followers' comments on trust building and purchase intention: Alternative attractiveness as moderator	10
Determinants of the purchase intention of non‐fungible token collectibles	10
So curious that I want to buy it: The positive effect of queue wait on consumers' purchase intentions	10
No one is an island: The influence of social crowding on prosocial intentions	10
Affinity to mnemonic features of social media: Antecedent and consequences	10