Journal of Consumer Behaviour

Article	Citations
Contribution of concept recall to brand loyalty: An empirical analysis of design and performance	111
Nested relationships in pro‐environmental purchasing: A moderated mediation model	110
Issue Information	91
Femvertising or femwashing? Women's perceptions of authenticity	89
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers	73
Using the Dirichlet model to predict how fashion brands compete and grow on eBay	66
Consumer perceptions and behaviour towards branded commodities	60
Can advertising enhance consumers' desirable COVID‐19 health behavioral intentions? The role of brand‐pandemic fit	56
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Revisiting antecedents to collaborative consumption in the context of dual role consumers	47
Issue Information	42
Online shopping orientations of Latino millennial generational cohorts	41
Influencing optimistic bias: Moderating roles of perceived severity and proximity	39
Product type and anticipated regret: The key to unlocking consumer upgrade intention	39
Using neural data to forecast aggregate consumer behavior in neuromarketing: Theory, metrics, progress, and outlook	36
The interplay between perceived busyness and power distance belief on subjective social status: Consequences for consumer preferences for material versus experiential purchases	34
Exploring the inhibitory effect of maximising mindset on impulse buying	34
How loyalty extends across product categories	32
Consumer reactions to pay‐what‐you‐want and name‐your‐own‐price mechanisms	32
A tale of two platforms: A comparative analysis of language use in consumer complaints on Reddit and Spotify Community	32
Consumers' trust propensity and continuous use intention toward the sharing economy: A moderated mediation model	31
An exploratory study of consumer switching behavior in platform businesses: A mixed methods approach	31
An empirical investigation of regional differences in consumption behaviors in an emerging economy	31
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Incentivized fake reviews: When cognitive reappraisal paves the way for an immoral journey	29

Introduction to special issue on contemporary personality perspectives in consumer behaviour	29
Haptics and brands: The effect of touch on product evaluation of branded products	29
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study	29
Trust me if you can: The effect of driver username on passengers' intention to use ride‐sharing service	28
Not so bad after all: How format influences review writers' post‐review evaluations	27
Empirical generalisations in customer mindset metrics	26
Asserting your mind: Interruptions extremize consumer choices	26
“Sugary drinks” and graphic warning labels: Critique of a recent U.S. study of parents' beverage choices for their children	26
Issue Information	26
Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message	25
Organic food consumption: A bibliometric–content analysis	24
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Click it, and increase hedonic consumption ratio: How does online shopping improve the long‐term subjective well‐being of consumers?	24
Imbalanced Value Perception Enhances Secondhand Luxury Purchase: Evidence From Chinese Consumers	23
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products	23
Issue Information	23
When do people rely more on unique versus common attributes? The effect of power distance belief on preference for alignable versus nonalignable attributes	23
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I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce	21
Avoiding Financial Information: The Roles of Fate and Money Beliefs	21
Emotion as Cause, Effect, Mediator, and Moderator in Marketing: An Integrative Review and Future Research Directions	21
Served or Exploited: The Impact of Data Capture Strategy on Users' Intention to Use Selected AI Systems	20
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products	20
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience	20
Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation	20
The Journal of Consumer Behaviour's first 20 years	19
Neuromarketing in predicting voting behavior: A case of National elections in India	19
Inspired to donate: How donors' social class impacts charitable donations	19
“In the sky with diamonds”: Hedonic motivations in experiential luxury buying after a crisis	18
Perceived brand authenticity: Examining the effects of inferred dedication and anticipated quality on consumers' purchase intentions and actual choices	18
Motivating consumers for health and fitness: The role of app features	18
Issue Information	18
Applying means‐end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok	18
The dynamic nature of brand authenticity for a new brand: Creating and maintaining perceptions through iconic, indexical, and existential cues	17
From materialism to hedonistic shopping values and compulsive buying: A mediation model examining gender differences	17
The effect of message features on donations in donation‐based crowdfunding	17
Goal maintainers' preferences: The influence of goal type on self‐control means choices	17
From systematic literature review to a conceptual framework for consumer disposal behavior towards personal communication devices	17
The role of consumer mindsets to reduce health‐related stress	17
Intrinsic motivation and its influence in eco shopping basket	17
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods	17
The Dirichlet model in marketing	17
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy	16
Altruism and social utility in consumer sharing behavior	16
Customer retention: Exploring the effects of relationship layers and perceived indifference	16
When consumers have difficulty understanding ads: How technical language lowers purchase intention	16
Bias behind closed doors: Chinese consumers' perception of foreign wines	16
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts	16
Decoding millennials and generation Z consumers' brand behaviors in the Metaverse: The relationships among avatar identification, self‐presence, and psychological dynamics	16
The effect of shopping channel (online vs. offline) on message framing of naturalness	15

Green consumption is both feminine and masculine—Just ask the androgynous consumer	15
Positive behavioral change during the COVID‐19 crisis: The role of optimism and collective resilience	15
Should a luxury Brand's Chatbot use emoticons? Impact on brand status	15
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions	15
The same only different? How a pandemic shapes consumer organic food purchasing	15
How does a brand's psychological distance in an advergame influence brand memory of the consumers?	15
The Metaverse: A Liquid Consumer Utopia A Journey Into Gen Z's Usage Intention Behavior Using the TRAM Model	15
Trust and commitment: Effect of applying consumer data rights on U.S. Consumers' attitudes toward online retailers in big data era	15
Breaking the Loop: A Meta‐Analysis on the Bidirectional Effects of Materialism on Social Well‐Being Outlining Future Research Directions	14
Psychological Ownership of Avatars in the Metaverse: Its Key Antecedents and Outcomes	14
Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics	14
How commuting time influences hedonic consumption: The role of perceived stress	14
Delving into brand anthropomorphisation strategies in the experiential context of name‐brand voice assistants	14
Impulse buying in the digital age: An exploration using systematic literature review approach	13
Avatar effect of AI‐enabled virtual streamers on consumer purchase intention in e‐commerce livestreaming	13
The effect of AI quality on customer experience and brand relationship	13
Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair	13
Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks	13
Honouring Gerald Goodhardt (1930–2020)	12
To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?	12
Issue Information	12
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Made to escape: How the neoliberal rationality changed consumer escape	12
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Consumer response journey following a product‐harm crisis: The role of online brand communities	12
Timing co‐creation: A reward‐based crowdfunding perspective	11
(Mis)managing overstock in luxury: Burning inventory and brand trust to the ground	11
Pepper, just show me the way! How robotic shopping assistants should look and act	11
Issue Information	11
MV‐QUAL: A tool for understanding decisions to purchase virtual products in the metaverse	10
Luxury in the Circular Economy	10
The effect of the physical versus mental presence of a high‐powered person on consumers' healthy food choices	10
The anti‐consumption journey: Unplugging for improved well‐being	10
Food overconsumption: Concept and its measurement	10
Understanding the effectiveness of influencer recommendation information on social media platforms	10
The pursuit of the ideal self: An investigation of the relationship of authenticity and ideal self‐congruence	10
Work “for” you or work “with” you: The effect of candidate's positioning on donation reception	10
Us and them! Consumer resistance as an act of antistate opposition in Iran	10
Understanding the influence of implicit theories on donor's preference for time or money	10
Rules all the way down: Consumer behaviour from the standpoint of the ‘ONE behavioural’ research programme	9
A cross‐cultural study on online reviews and decision making: An eye‐tracking approach	9
Employee‐sharing and consumers' brand attitudes during COVID‐19: A CSR perspective	9
The impact of customer engagement on customer happiness	9
The metaverse experience: A scale development study	9
The effect of base value neglect on consumer evaluations of cost‐justified price increases	9
Exploring the influence of submission devices on customer referral creation and receiver reactions in customer referral programs	9
Chinese students' attitudes towards US universities in the US–China conflict	9
Virtual reality as an immersive projective and autodriving advancement technique	9
More than words: Rethinking sustainability communications through neuroscientific methods	9
Give where you live: A social network analysis of charitable donations reveals localized prosociality	9
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Instilling label confidence in the minds of consumers: The role of sustainability skepticism	8
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences	8
How the persuasiveness of statistical evidence compared to personal testimonials depends on the recipient's distance from the message issue	8
The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information	8
The mere possession effect of shareable digital coupons: The mediating role of anticipated self‐enhancement	8
Neuromarketing as a scale validation tool: Understanding individual differences based on the style of processing scale in affective judgements	8
Immersive technology and cause‐related marketing: The role of personalization and value co‐creation	8
The Effect of Robot Anthropomorphism on Customers' Attention Activation and Satisfaction	8
Metaverse Metamorphosis: Fintech's Evolution Catalyzing New Era of Consumer Behavior	8
How to arrange assortments available in green alternatives: Displaying products by green attributes	8
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Stigma in marketing and consumer research: A literature review and research agenda	8
When excessive service turns bad: Service alignment for transaction‐specific needs	8
Investigating binge‐watching and its effect on paid subscription: A mixed‐method study based on SOR theory	8
Trust spillovers in the sharing economy: Does international Airbnb experience foster cross‐national trust?	8
Augmented reality experience: An examination of viewer responses to sports videos	7
Fight or flight: Can marketing tools help consumers cope with self‐discrepancies and social identity threat?	7
Understanding consumers' purchase intention in virtual reality commerce environment	7
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services	7
Ego depletion in consumer behavior: A review, synthesis, and research agenda	7
Perfect apples or sustainable production?—Consumer perspectives from Germany	7
The new FDA nutrition facts labels and consumer purchase intentions: An effect of emotional tax	7
Passion for the past: Effect of charity appeals and nostalgia on clothing donation intentions	7
Looking for negativity! How review sentiment and review subjectivity form review helpfulness across cultures	7
Anthropocentric, biospheric and egobiocentric environmental values and green product purchase intention: The mediating effect of environmental identity	7
Empirical evidence of tourist satisfaction and loyalty in the case of Bucharest—A partial least squares structural equation modelling approach	7
Social class and conspicuous brand logo in gift choice	7
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents	7
Preschoolers' request behaviour and family conflict: The role of family communication and advertising mediation styles	7

How to survive in advertisement flooding: The effects of schema–product congruity and attribute relevance on advertisement attitude	7
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness	7
#SocialMediaWellness: Exploring a research agenda and conceptualization for healthy social media consumption	7