Journal of Consumer Behaviour

Article	Citations
Issue Information	176
Issue Information	169
	137
	127
Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda	111
Influencing optimistic bias: Moderating roles of perceived severity and proximity	102
Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey ”	80
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products	74
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers	73
Intrinsic motivation and its influence in eco shopping basket	72
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions	60
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study	59
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret	57
Neuromarketing in predicting voting behavior: A case of National elections in India	55
Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony	54
AI Beauty Filters, and Appearance Self‐Esteem: An Empirical Investigation	54
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience	52
The Impact of Self‐Checkout Technology on Shopping Behavior in B2B Retail: Evidence From Point‐Of‐Sale Transaction Data	52
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts	50
Motivating consumers for health and fitness: The role of app features	50
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods	49
Luxury in the Circular Economy	48
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size	47
Construction, Validation, and Generalization of Digital Consumption Value Scale	46
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands	46

Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness	45
Compulsive shopping behavior and disvalues	44
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents	42
The anti‐consumption journey: Unplugging for improved well‐being	41
Us and them! Consumer resistance as an act of antistate opposition in Iran	41
How to arrange assortments available in green alternatives: Displaying products by green attributes	40
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research	40
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness	39
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services	39
Beyond the Spotlight: How Non‐Celebrity Streamers' Communication Styles and Product Types Drive Purchase Intent in Live Streaming Commerce	37
From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism	37
Wired to Win, Drained to Play: Investigating the Personality‐Fatigue Nexus in Gamers	36
How Does Human‐ AI Co‐Creation Design Help Luxury Brands Win Consumers' Favor?	36
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences	36
What decides my purchase of non‐fungible tokens?	35
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Do the importance of influencer‐ and customer‐generated content on social media affect willingness to pay more for potential customers?	33
The complex relationship between creativity and consumer ethics depending on endemic corruption in emerging and developed countries	33
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey	33
Exploring how consumer cooperatives might strategically incorporate social media to distribute wine	33
Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing	33
Non‐compromise extreme effect: Attribute discriminability and preference for an extreme alternative	32
Personality ASPECTS : A Novel Psychographic Model and Scale Integrating Traits, Values, and Motives for Psychological Targeting	32
Understanding the impact of artificial intelligence on the justice of charitable giving: The moderating role of trust and regulatory orientation	32
Children and adolescent consumer behavior: Insights from the life course paradigm	32
Toward a unified theory of technology continuance: Effects of conscious versus unconscious factors	32
The Effect of Visual Perspective on Consumer Viewing and Purchase Intention in Live Streaming	30
The Effect of Color Versus Black‐and‐White Images on Charitable Behavior	30
How Can Religion Shape Pro‐Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics	30
Framing brand concept of vertical line extensions: The moderating role of believability	30
Travel Recommendations of Tomorrow: Generative Artificial Intelligence and Travel Planning	29
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions	28
Does Ego Drive Consumers to Make Unaffordable Purchases? A Multi‐Experiment Design	28
Drawn to the gloss: Examining the effect of product reflection on product aesthetics	28
Sharing on platforms: Reducing perceived risk for peer‐to‐peer platform consumers through trust‐building and regulation	28
How does green consumers' self‐concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value	27
Is New Technology Worth It? Exploring Positive and Negative Effects When New Technology Meets Consumers	27
Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness	26
How consumers' economic and psychological vulnerabilities impact their consumption regulation during crisis	25
The mood effect in relation to impulsive online buying behavior	25
Virtual brand experience in digital reality advertising: Conceptualization and measurement	25
A shared‐transportation mobile app continuance model: The moderating effects of brand awareness	24
A world of counterfeits: Knowledge to decide	24
Issue Information	24
Measuring the bandwagon effect: Development of a generalized bandwagon luxury motivation scale	24
Engagement in Influencer Marketing: A Systematic Review of Key Drivers, Behaviors, and Future Research Directions	23
The power of influence: How social media influencers are shaping consumer decision making in the digital age	23
Blockchain in Luxury Resale: The Impact of Blockchain Technology Through Regulatory Focus and Uncertainty Reduction Theories	23
Consumer behavior in the metaverse	23
Sharing luxury consumption on social media platforms: Motive inferences and downstream consequences	22

Issue Information	22
Reconciling the personalization–privacy paradox via DoctorBots: The roles of service robot acceptance model elements and technology anxiety	22
How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error	21
Adaptive Pathways: Understanding Consumer Adaptive Behavior Toward Hyper‐Personalized Fashion Retailing in Emerging Markets	21
The influence of targeted digital advertising on consumers' purchase intention: Comparative analysis based on the perspective of ads content source	21
The COVID‐19 threat and luxury advertising	21
Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis	21
Consumers' transport and mobility decisions	20
The finitude of life—How mortality salience affects consumer behavior: A review	20
Choices of Virtue and Vice Products and Their Impact on Visual Attention: A Meta‐Analysis of Eye‐Tracking Food Research	20
Taking a tiny step back: The impact of planning on a bumpy goal pursuit	20
Systematic Literature Reviews: Reflections, Recommendations, and Robustness Check	20
Sincere or exciting? Brand personality and argument quality on brand attitude	20
The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective	20
Social Commerce Purchase Intention: The Salience of Consumer‐To‐Consumer Interactions	19
Shopping With a Price Comparison Browser Extension	19
Why Female Virtual Conversational Agents Exhibit Greater Social Presence: Insights From the Stereotype Content Model	19
Augmented Reality in the Retail Outlet: Shaping the Retail Shopping Experience—A Cross‐Cultural Study	19
A Multi‐Study Examination of Metaverse and Consumer Behaviour: A Systematic Literature Review and Research Agenda	19
Patterns of buyer behavior and brand metrics in a “high loyalty” category: Liquor	19
Dilemmas in New‐Age Mobile Internet Advertising of Sustainability Luxury: How Moral Blackmail Influences Willingness to Consume Sustainable Luxury Goods	19
Relating social skills and social media use to consumer behavior: An investigation across the autism spectrum	19
From car use reduction to ride‐sharing: The relevance of moral and environmental identity	19
Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators	19
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention	18
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement	18
More space needed: Social disconnectedness predicts the aversion to crowdedness	18
Financial well‐being: An integrated framework, operationalization, and future research agenda	18
Awe and guilt: Desirability and feasibility appeals in social media green campaigns	18
Consumer Response to the Use of AI in Value Co‐Creation in Online Communities—The Case of Nexus Mods	18
The development of reputational capital – How social media influencers differ from traditional celebrities	18
The FOMO Effect: How AI Recommendations Drive Consumer Dependence and Weaken Brand‐Self Connection	17
How commuting time influences hedonic consumption: The role of perceived stress	17
I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce	17
An exploratory study of consumer switching behavior in platform businesses: A mixed methods approach	17
The Time‐Varying Effects of Online Brand Communities and Their Content Sharing on Digital Goods Sampling	17
Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention	17
Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks	17
The Moderating Role of Money Attitudes in the Relationship Between Personality Traits and Early Pension Withdrawal	17
Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair	17
Neuromarketing and consumer behavior: A bibliometric analysis	17
Not just apologizing: The impact of complaint handling on sustained participation behavior in live‐streaming shopping	17
Not so bad after all: How format influences review writers' post‐review evaluations	17
The interplay between perceived busyness and power distance belief on subjective social status: Consequences for consumer preferences for material versus experiential purchases	17
Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics	17
Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message	16
Should a luxury Brand's Chatbot use emoticons? Impact on brand status	16
Made to escape: How the neoliberal rationality changed consumer escape	16
Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation	16
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products	16
Mental Health Consumption: Tracing the Past and Preparing for the Future in a Digital Age	16
The effect of shopping channel (online vs. offline) on message framing of naturalness	16
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy	16
Affinity to mnemonic features of social media: Antecedent and consequences	15
Are Consumers Willing to Disclose Information to AI ‐Based Chatbot? The Roles of Anthropomorphism and Regulatory Focus	15
The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising	15
Commercial value of panic buying and its marketing implications	15
Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages	15
Effects of Brand Anthropomorphism on Green Purchase Intentions: The Moderating Roles of Advertising Appeals and Consumer Relationship Orientation	15
A cross‐cultural study on online reviews and decision making: An eye‐tracking approach	15
When excessive service turns bad: Service alignment for transaction‐specific needs	15
The Political Psychology Behind Consumer Decisions: The Complex Relationship Between Political Ideology and Political Consumerism	15
Love it or hate it? Deconstructing consumers' attitudes towards AI enabled voice shopping	15
Looking for negativity! How review sentiment and review subjectivity form review helpfulness across cultures	15
Consumer response journey following a product‐harm crisis: The role of online brand communities	15
Something Smells Fishy: How Sales Assistant Types and Suspicion Influence Perceived Message Credibility	15
Trade‐Offs Between Depth and Frequency: The Impact of Matching Discount Adjustments With Product Type on Consumers' Purchase Intention	15
Beyond Sustainability Narratives: Exploring Generation Z's Shopping Motivations in Vintage Fashion	15
So curious that I want to buy it: The positive effect of queue wait on consumers' purchase intentions	14
The Impact of Corporate Communication on Consumer Psychology and Product Choice	14
The Effect of Companies' Communication About Blockchain Adoption on Consumer Purchase Intention	14
Trading NFTs Better: How Transaction History Influences Consumers' Value Perception of NFTs	14
When Gain/Loss Framing Exerts Its Effects and How: Examining the Roles of Risk Perceptions, Anticipated Regret, and Anxiety	14
Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ ‐Themed Cause‐Related Marketing	14
No one is an island: The influence of social crowding on prosocial intentions	14
Exploring the New Frontiers of Immersive Service Experiences: Role of Competence and Warmth in the Metaverse Environment	14
Cognitive engagement with AI‐enabled technologies and value creation in healthcare	14
Customer Rage: Systematic Literature Review and Future Research Agenda	14
Visual complexity in product design: How does the degree of elaborateness of the front‐pack image impact consumers' responses?	14
Determinants of the purchase intention of non‐fungible token collectibles	14

From Body Positivity and Beyond: Investigating Affective Aesthetic Atmospheres of Influencers	14
Mitigating Identity Threats Posed by Artificial Intelligence: The Role of Perceived AI Relatedness	14
Synaptic Endorsement: Centering Customer Well‐Being in a World Where Celebrity Endorsements Are Taken to the Next Level	13
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How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy	13
Innovative behavior of consumers	13
Is no feedback perceived as a risk in online reviews?	13
The effect of autonomous sensory meridian response ( ASMR ) messages on consumer brand perceptions and intentions	13
The Role of Emotions and Imagery in Financial Decision‐Making: A Comparative Analysis of Neuromarketing and Self‐Report Data	13
Avengers, assemble the literature! A multi‐study review of consumption, environmental values, and planetary health research	13
The “healthy = (un)tasty” intuition concerning colour in organic wine labels	13
The effects of size referents in user‐generated photos on online review helpfulness	13