Journal of Consumer Behaviour

Article	Citations
Issue Information	115
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	100
Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers' fantastical thoughts about luxury products	98
Contribution of concept recall to brand loyalty: An empirical analysis of design and performance	89
The role of consumer mindsets to reduce health‐related stress	74
Using the Dirichlet model to predict how fashion brands compete and grow on eBay	57
Flip that coin: Barriers, barrier‐breakers, and full‐adoption of digital payment methods	56
Intrinsic motivation and its influence in eco shopping basket	50
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study	50
Influencing optimistic bias: Moderating roles of perceived severity and proximity	43
#sustainablefashion on Instagram: A content and network analysis of user‐generated posts	42
Correction to “Sustainability factors affecting caregivers' toy preferences: An evaluation of e‐commerce best sellers in Turkey”	41
The Impact of Price Discrepancies Across Channels on Consumers' Choice Deferral: The Role of Lay Belief About Price Discrepancies and Anticipated Regret	40
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers	40
Neuromarketing in predicting voting behavior: A case of National elections in India	40
Motivating consumers for health and fitness: The role of app features	38
The Robot–Human Paradox: A Meta‐Analysis of Customer Service by Robots Versus Humans on Customer Experience	38
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions	38
How to arrange assortments available in green alternatives: Displaying products by green attributes	37
Artificial Intelligence and Consumer Financial Behavior: A Systematic Literature Review and Agenda for Future Research	35
Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey	34
Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences	33
Us and them! Consumer resistance as an act of antistate opposition in Iran	32
3D versus 2D: Effects of the number of dimensions of product images on perceptions of product size	32

The anti‐consumption journey: Unplugging for improved well‐being	31
What decides my purchase of non‐fungible tokens?	30
Does lead userness matter for electric vehicle adoption? An integrated perspective of social capital and domain‐specific innovativeness	28
Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness	28
To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?	28
Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents	28
Fight or flight: Can marketing tools help consumers cope with self‐discrepancies and social identity threat?	28
Luxury in the Circular Economy	27
Compulsive shopping behavior and disvalues	27
From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism	27
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands	26
Effect of online social media marketing efforts on customer response	26
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services	26
How does green consumers' self‐concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value	25
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Children and adolescent consumer behavior: Insights from the life course paradigm	25
Understanding the impact of artificial intelligence on the justice of charitable giving: The moderating role of trust and regulatory orientation	25
Framing brand concept of vertical line extensions: The moderating role of believability	25
The complex relationship between creativity and consumer ethics depending on endemic corruption in emerging and developed countries	24
Drawn to the gloss: Examining the effect of product reflection on product aesthetics	24
Sharing on platforms: Reducing perceived risk for peer‐to‐peer platform consumers through trust‐building and regulation	24
The mood effect in relation to impulsive online buying behavior	24
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions	23
Virtual brand experience in digital reality advertising: Conceptualization and measurement	23
Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness	23
Toward a unified theory of technology continuance: Effects of conscious versus unconscious factors	23
Exploring how consumer cooperatives might strategically incorporate social media to distribute wine	23
Do the importance of influencer‐ and customer‐generated content on social media affect willingness to pay more for potential customers?	22
How Can Religion Shape Pro‐Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics	22
Social identities in consumer‐brand relationship: The case of the Hijab‐wearing Barbie doll in the United States	22
Non‐compromise extreme effect: Attribute discriminability and preference for an extreme alternative	21
Blockchain in Luxury Resale: The Impact of Blockchain Technology Through Regulatory Focus and Uncertainty Reduction Theories	21
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Issue Information	21
The power of influence: How social media influencers are shaping consumer decision making in the digital age	20
Reconciling the personalization–privacy paradox via DoctorBots: The roles of service robot acceptance model elements and technology anxiety	20
How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns	20
How consumers' economic and psychological vulnerabilities impact their consumption regulation during crisis	20
A world of counterfeits: Knowledge to decide	20
Issue Information	19
Engagement in Influencer Marketing: A Systematic Review of Key Drivers, Behaviors, and Future Research Directions	19
Measuring the bandwagon effect: Development of a generalized bandwagon luxury motivation scale	19
How do possessiveness, nongenerosity and envy in young female consumers convert into shopping addiction?	19
A shared‐transportation mobile app continuance model: The moderating effects of brand awareness	19
Sharing luxury consumption on social media platforms: Motive inferences and downstream consequences	19
Fashion, consumer markets, and democratization	19
Consumer behavior in the metaverse	19
How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error	18
The influence of targeted digital advertising on consumers' purchase intention: Comparative analysis based on the perspective of ads content source	18
The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective	18

Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis	18
Systematic Literature Reviews: Reflections, Recommendations, and Robustness Check	18
The COVID‐19 threat and luxury advertising	17
The finitude of life—How mortality salience affects consumer behavior: A review	17
I give a dime if you do, too! The influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions	17
Understanding high‐involvement product purchase through an innovative machine learning approach: A case of housing type choice	17
Augmented Reality in the Retail Outlet: Shaping the Retail Shopping Experience—A Cross‐Cultural Study	16
Issue Information	16
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Consumers' transport and mobility decisions	15
More space needed: Social disconnectedness predicts the aversion to crowdedness	15
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention	15
Consumer Response to the Use of AI in Value Co‐Creation in Online Communities—The Case of Nexus Mods	15
The nature of peer‐initiated brand communities on social media platforms	15
Taking a tiny step back: The impact of planning on a bumpy goal pursuit	15
Social Commerce Purchase Intention: The Salience of Consumer‐To‐Consumer Interactions	14
Perfectionism paradox: Perfectionistic concerns (not perfectionistic strivings) affect the relationship between perceived risk and choice	14
Awe and guilt: Desirability and feasibility appeals in social media green campaigns	14
Sincere or exciting? Brand personality and argument quality on brand attitude	14
Why Female Virtual Conversational Agents Exhibit Greater Social Presence: Insights From the Stereotype Content Model	14
Patterns of buyer behavior and brand metrics in a “high loyalty” category: Liquor	14
The development of reputational capital – How social media influencers differ from traditional celebrities	13
Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators	13
Financial well‐being: An integrated framework, operationalization, and future research agenda	13
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement	13
Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention	13
Neuromarketing and consumer behavior: A bibliometric analysis	13
Shopping With a Price Comparison Browser Extension	12
When physical closeness induces psychological distance: The effects of psychological ownership and contagion threat on social connectedness	12
How commuting time influences hedonic consumption: The role of perceived stress	12
Not just apologizing: The impact of complaint handling on sustained participation behavior in live‐streaming shopping	12
I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce	12
Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation	12
Relating social skills and social media use to consumer behavior: An investigation across the autism spectrum	12
From car use reduction to ride‐sharing: The relevance of moral and environmental identity	12
Consumer reactions to pay‐what‐you‐want and name‐your‐own‐price mechanisms	12
The interplay between perceived busyness and power distance belief on subjective social status: Consequences for consumer preferences for material versus experiential purchases	11
Effects of dispositional greed and need for cognition on consumer judgments of cryptocurrency and stocks	11
Not so bad after all: How format influences review writers' post‐review evaluations	11
The same only different? How a pandemic shapes consumer organic food purchasing	11
The effect of shopping channel (online vs. offline) on message framing of naturalness	11
When excessive service turns bad: Service alignment for transaction‐specific needs	11
An exploratory study of consumer switching behavior in platform businesses: A mixed methods approach	11
Customer retention: Exploring the effects of relationship layers and perceived indifference	11
Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message	11
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy	11
Honouring Gerald Goodhardt (1930–2020)	11
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products	11
Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics	11
Millennials' brand legitimacy judgements amid a global crisis: A deeply rooted affair	11
Should a luxury Brand's Chatbot use emoticons? Impact on brand status	11
Commercial value of panic buying and its marketing implications	10
Looking for negativity! How review sentiment and review subjectivity form review helpfulness across cultures	10
The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information	10
Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages	10
Cognitive engagement with AI‐enabled technologies and value creation in healthcare	10
When Gain/Loss Framing Exerts Its Effects and How: Examining the Roles of Risk Perceptions, Anticipated Regret, and Anxiety	10
Letter to the editor: Rebuilding consumer trust through social interactions	10
Made to escape: How the neoliberal rationality changed consumer escape	10
The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising	10
Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail	10
The effect of autonomous sensory meridian response (ASMR) messages on consumer brand perceptions and intentions	10
From Body Positivity and Beyond: Investigating Affective Aesthetic Atmospheres of Influencers	10
How persistent are duplication of purchase partitions?	10
Sweepstakes or contests: The effect of uncertainty type on consumption behavior	10
A cross‐cultural study on online reviews and decision making: An eye‐tracking approach	10
Consumer response journey following a product‐harm crisis: The role of online brand communities	10
An examination of personality traits as predictors of electronic word‐of‐mouth diffusion in social networking sites	10
Love it or hate it? Deconstructing consumers' attitudes towards AI enabled voice shopping	10
The Impact of Corporate Communication on Consumer Psychology and Product Choice	10
Dirichlet implications for portfolio management	10
No one is an island: The influence of social crowding on prosocial intentions	9
The effects of size referents in user‐generated photos on online review helpfulness	9
Determinants of the purchase intention of non‐fungible token collectibles	9
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Affinity to mnemonic features of social media: Antecedent and consequences	9
So curious that I want to buy it: The positive effect of queue wait on consumers' purchase intentions	9
How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy	9
Visual complexity in product design: How does the degree of elaborateness of the front‐pack image impact consumers' responses?	9
Impact ofCOVID‐19 pandemic on household financial decisions: A consumer vulnerability perspective	9

Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making	9
Impact of brands' Facebook page characteristics and followers' comments on trust building and purchase intention: Alternative attractiveness as moderator	9