OOIR: Observatory of International Research

Papers

(The H4-Index of Electronic Commerce Research and Applications is 35. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Viral marketing strategies with dual incentives	145
Editorial Board	138
Editorial Board	133
Understanding social commerce adoption in agriculture: a systematic literature review	87
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	86
Expert or partner: The matching effect of AI chatbot roles in different service contexts	85
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	78
Digital nudging in e-commerce: empowering behavioral science with data science	78
Whom to benefit? Competing platforms’ strategic investment in recommender systems	76
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	70
A systematic literature review on social commerce: Assessing the past and guiding the future	67
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	63
Effects of pricing schemes and platform types on platform-based logistics services	61
Understanding and forecasting consumer sequential multiscreen viewing behavior	60
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	59
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	58
How signal intensity of altruistic and strategic motivation affects crowdfunding performance? Matching among funders and platform types	55
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	51
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	49
IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation	48
Live streaming channel strategy of an online retailer in a supply chain	45
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	45
Forgiveness catalyst or risk amplifier? The impact of AI customer service anthropomorphism on consumers’ forgiveness willingness	44
Understanding the knowledge sharing behaviors in social Commerce: Affordances, coactive vicarious Learning, and need for cognitive closure	42
Editorial Board	40

Editorial Board	40
Shopping with augmented reality: How wow-effect changes the equations!	38
The effect of exploratory behaviour on online shopping stickiness: the role of enjoyment and satiation	38
Operation decision model in a platform ecosystem for car-sharing service	37
E-servicescape and customer equity based customer loyalty model for digital services	37
Consumer purchase intention during brand crisis: A study on intangible cultural heritage brands in the context of e-commerce live streaming	36
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	36
Why do consumers continue to use OTT services?	36
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy	36
Livestreaming sales strategy considering valuation correlation and influence effect	35
LIO-PAY: Sustainable low-cost offline payment solution	35