OOIR: Observatory of International Research

Papers

(The H4-Index of Electronic Commerce Research and Applications is 34. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Do the rich grow richer? An empirical analysis of the Matthew effect in an online healthcare community	154
Editorial Board	130
Editorial Board	113
Whom to benefit? Competing platforms’ strategic investment in recommender systems	110
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	81
Digital nudging in e-commerce: empowering behavioral science with data science	77
Viral marketing strategies with dual incentives	77
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	75
Understanding social commerce adoption in agriculture: a systematic literature review	71
Expert or partner: The matching effect of AI chatbot roles in different service contexts	68
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	64
A systematic literature review on social commerce: Assessing the past and guiding the future	63
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	60
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	59
How signal intensity of altruistic and strategic motivation affects crowdfunding performance? Matching among funders and platform types	59
Effects of pricing schemes and platform types on platform-based logistics services	58
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	56
IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation	56
Understanding and forecasting consumer sequential multiscreen viewing behavior	52
Live streaming channel strategy of an online retailer in a supply chain	51
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	49
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	48
The role of the humanisation of smart home speakers in the personalisation–privacy paradox	48
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	46
E-servicescape and customer equity based customer loyalty model for digital services	42

Editorial Board	42
Editorial Board	40
Why do consumers continue to use OTT services?	39
Understanding the knowledge sharing behaviors in social Commerce: Affordances, coactive vicarious Learning, and need for cognitive closure	38
Shopping with augmented reality: How wow-effect changes the equations!	37
Consumer purchase intention during brand crisis: A study on intangible cultural heritage brands in the context of e-commerce live streaming	37
Operation decision model in a platform ecosystem for car-sharing service	37
LIO-PAY: Sustainable low-cost offline payment solution	35
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	35
Livestreaming sales strategy considering valuation correlation and influence effect	34