OOIR: Observatory of International Research

Papers

(The H4-Index of Electronic Commerce Research and Applications is 36. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
Competing tourism service provider introduction strategy for an online travel platform with demand information sharing	173
Viral marketing strategies with dual incentives	132
Editorial Board	116
Editorial Board	113
Risk-return modelling in the p2p lending market: Trends, gaps, recommendations and future directions	97
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	94
Do the rich grow richer? An empirical analysis of the Matthew effect in an online healthcare community	88
A systematic literature review on social commerce: Assessing the past and guiding the future	82
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	70
Expert or partner: The matching effect of AI chatbot roles in different service contexts	68
Whom to benefit? Competing platforms’ strategic investment in recommender systems	67
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	67
Online peer-to-peer lending: A review of the literature	64
Contactless channel for shopping and delivery in the context of social distancing in response to COVID-19 pandemic	59
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	57
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	57
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	55
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	55
Understanding and forecasting consumer sequential multiscreen viewing behavior	53
Effects of pricing schemes and platform types on platform-based logistics services	53
Live streaming channel strategy of an online retailer in a supply chain	52
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	51
Operation decision model in a platform ecosystem for car-sharing service	51
Why do consumers continue to use OTT services?	48
Editorial Board	47

Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	46
Editorial Board	45
Optimal financing strategies with 3PL customized service in a capital-constrained supply chain	44
E-servicescape and customer equity based customer loyalty model for digital services	44
The role of the humanisation of smart home speakers in the personalisation–privacy paradox	43
Shopping with augmented reality: How wow-effect changes the equations!	40
A comparative study of various recommendation algorithms based on E-commerce big data	39
LIO-PAY: Sustainable low-cost offline payment solution	39
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	38
Rating prediction of recommended item based on review deep learning and rating probability matrix factorization	37
Livestreaming sales strategy considering valuation correlation and influence effect	36
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy	36
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	36