Electronic Commerce Research and Applications

Papers
(The H4-Index of Electronic Commerce Research and Applications is 33. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)
ArticleCitations
Expert or partner: The matching effect of AI chatbot roles in different service contexts140
Understanding social commerce adoption in agriculture: a systematic literature review116
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms110
Viral marketing strategies with dual incentives104
Do the rich grow richer? An empirical analysis of the Matthew effect in an online healthcare community100
Editorial Board99
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale74
Editorial Board74
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective73
Digital nudging in e-commerce: empowering behavioral science with data science71
A systematic literature review on social commerce: Assessing the past and guiding the future68
Whom to benefit? Competing platforms’ strategic investment in recommender systems67
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing59
IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation58
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm57
How signal intensity of altruistic and strategic motivation affects crowdfunding performance? Matching among funders and platform types55
Effects of pricing schemes and platform types on platform-based logistics services54
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction54
Live streaming channel strategy of an online retailer in a supply chain51
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management49
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective48
Understanding and forecasting consumer sequential multiscreen viewing behavior48
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective47
Editorial Board45
E-servicescape and customer equity based customer loyalty model for digital services43
Why do consumers continue to use OTT services?42
Operation decision model in a platform ecosystem for car-sharing service39
The role of the humanisation of smart home speakers in the personalisation–privacy paradox39
Editorial Board37
Shopping with augmented reality: How wow-effect changes the equations!36
Optimal financing strategies with 3PL customized service in a capital-constrained supply chain36
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?35
A comparative study of various recommendation algorithms based on E-commerce big data35
LIO-PAY: Sustainable low-cost offline payment solution33
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