OOIR: Observatory of International Research

Papers

(The H4-Index of Electronic Commerce Research and Applications is 33. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Viral marketing strategies with dual incentives	184
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	125
A systematic literature review on social commerce: Assessing the past and guiding the future	104
Editorial Board	101
Editorial Board	94
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	88
Competing tourism service provider introduction strategy for an online travel platform with demand information sharing	76
Do the rich grow richer? An empirical analysis of the Matthew effect in an online healthcare community	73
Risk-return modelling in the p2p lending market: Trends, gaps, recommendations and future directions	71
Expert or partner: The matching effect of AI chatbot roles in different service contexts	68
Whom to benefit? Competing platforms’ strategic investment in recommender systems	63
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	62
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	61
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	59
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	55
Live streaming channel strategy of an online retailer in a supply chain	54
Understanding and forecasting consumer sequential multiscreen viewing behavior	52
Effects of pricing schemes and platform types on platform-based logistics services	51
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	49
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	46
Shopping with augmented reality: How wow-effect changes the equations!	45
Editorial Board	44
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	44
Editorial Board	43
E-servicescape and customer equity based customer loyalty model for digital services	42

Optimal financing strategies with 3PL customized service in a capital-constrained supply chain	42
Operation decision model in a platform ecosystem for car-sharing service	41
The role of the humanisation of smart home speakers in the personalisation–privacy paradox	40
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	38
Why do consumers continue to use OTT services?	38
Rating prediction of recommended item based on review deep learning and rating probability matrix factorization	36
A comparative study of various recommendation algorithms based on E-commerce big data	35
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	34
Livestreaming sales strategy considering valuation correlation and influence effect	33