OOIR: Observatory of International Research

Papers

(The H4-Index of Electronic Commerce Research and Applications is 34. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Viral marketing strategies with dual incentives	186
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	127
Editorial Board	106
Editorial Board	104
Expert or partner: The matching effect of AI chatbot roles in different service contexts	98
Whom to benefit? Competing platforms’ strategic investment in recommender systems	94
Competing tourism service provider introduction strategy for an online travel platform with demand information sharing	82
Risk-return modelling in the p2p lending market: Trends, gaps, recommendations and future directions	73
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	72
A systematic literature review on social commerce: Assessing the past and guiding the future	70
Do the rich grow richer? An empirical analysis of the Matthew effect in an online healthcare community	69
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	64
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	63
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	61
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	55
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	54
IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation	54
Understanding and forecasting consumer sequential multiscreen viewing behavior	52
Live streaming channel strategy of an online retailer in a supply chain	52
How signal intensity of altruistic and strategic motivation affects crowdfunding performance? Matching among funders and platform types	47
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	46
Effects of pricing schemes and platform types on platform-based logistics services	46
E-servicescape and customer equity based customer loyalty model for digital services	44
Editorial Board	44
Editorial Board	44

Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	44
Operation decision model in a platform ecosystem for car-sharing service	43
Shopping with augmented reality: How wow-effect changes the equations!	41
Optimal financing strategies with 3PL customized service in a capital-constrained supply chain	41
Why do consumers continue to use OTT services?	40
The role of the humanisation of smart home speakers in the personalisation–privacy paradox	39
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	37
Livestreaming sales strategy considering valuation correlation and influence effect	35
A comparative study of various recommendation algorithms based on E-commerce big data	34
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	34