OOIR: Observatory of International Research

Papers

(The H4-Index of Electronic Commerce Research and Applications is 35. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Viral marketing strategies with dual incentives	172
Editorial Board	143
Editorial Board	136
Whom to benefit? Competing platforms’ strategic investment in recommender systems	130
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	87
Understanding social commerce adoption in agriculture: a systematic literature review	84
Digital nudging in e-commerce: empowering behavioral science with data science	81
A systematic literature review on social commerce: Assessing the past and guiding the future	78
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	75
Expert or partner: The matching effect of AI chatbot roles in different service contexts	75
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	67
How signal intensity of altruistic and strategic motivation affects crowdfunding performance? Matching among funders and platform types	66
Live streaming channel strategy of an online retailer in a supply chain	65
Effects of pricing schemes and platform types on platform-based logistics services	61
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	59
Understanding and forecasting consumer sequential multiscreen viewing behavior	59
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	57
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	57
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	53
IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation	53
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	48
Editorial Board	47
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	45
Editorial Board	45
Operation decision model in a platform ecosystem for car-sharing service	44

Forgiveness catalyst or risk amplifier? The impact of AI customer service anthropomorphism on consumers’ forgiveness willingness	43
The role of the humanisation of smart home speakers in the personalisation–privacy paradox	41
Consumer purchase intention during brand crisis: A study on intangible cultural heritage brands in the context of e-commerce live streaming	40
The effect of exploratory behaviour on online shopping stickiness: the role of enjoyment and satiation	40
Shopping with augmented reality: How wow-effect changes the equations!	38
Understanding the knowledge sharing behaviors in social Commerce: Affordances, coactive vicarious Learning, and need for cognitive closure	37
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	36
E-servicescape and customer equity based customer loyalty model for digital services	36
Why do consumers continue to use OTT services?	36
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	35
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy	35
A multi-depot vehicle routing optimization model for quick commerce last-mile delivery	35