Electronic Commerce Research and Applications

Article	Citations
Viral marketing strategies with dual incentives	172
Editorial Board	143
Editorial Board	136
Whom to benefit? Competing platforms’ strategic investment in recommender systems	130
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	87
Understanding social commerce adoption in agriculture: a systematic literature review	84
Digital nudging in e-commerce: empowering behavioral science with data science	81
A systematic literature review on social commerce: Assessing the past and guiding the future	78
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	75
Expert or partner: The matching effect of AI chatbot roles in different service contexts	75
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	67
How signal intensity of altruistic and strategic motivation affects crowdfunding performance? Matching among funders and platform types	66
Live streaming channel strategy of an online retailer in a supply chain	65
Effects of pricing schemes and platform types on platform-based logistics services	61
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	59
Understanding and forecasting consumer sequential multiscreen viewing behavior	59
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	57
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	57
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	53
IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation	53
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	48
Editorial Board	47
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	45
Editorial Board	45
Operation decision model in a platform ecosystem for car-sharing service	44

Forgiveness catalyst or risk amplifier? The impact of AI customer service anthropomorphism on consumers’ forgiveness willingness	43
The role of the humanisation of smart home speakers in the personalisation–privacy paradox	41
Consumer purchase intention during brand crisis: A study on intangible cultural heritage brands in the context of e-commerce live streaming	40
The effect of exploratory behaviour on online shopping stickiness: the role of enjoyment and satiation	40
Shopping with augmented reality: How wow-effect changes the equations!	38
Understanding the knowledge sharing behaviors in social Commerce: Affordances, coactive vicarious Learning, and need for cognitive closure	37
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	36
E-servicescape and customer equity based customer loyalty model for digital services	36
Why do consumers continue to use OTT services?	36
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	35
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy	35
A multi-depot vehicle routing optimization model for quick commerce last-mile delivery	35
LIO-PAY: Sustainable low-cost offline payment solution	34
Let’s get personal: Which elements elicit perceived personalization in social media advertising?	33
Rating prediction of recommended item based on review deep learning and rating probability matrix factorization	33
A comparative study of various recommendation algorithms based on E-commerce big data	33
Livestreaming sales strategy considering valuation correlation and influence effect	33
Users’ processing of online marketplace listings for high and low involvement goods	32
Editorial Board	32
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings	32
Pricing leadership and strategic channel choice in instant retail: The role of delivery timeliness and profit allocation	31
Feature selection for Turkish Crowdfunding projects with using filtering and wrapping methods	31
Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods	31
Corrigendum to “A dynamic data driven-based semi-distributed reputation mechanism in unknown networks” [Electron. Commer. Res. Appl. 14 (2015) 532–541]	30
The coherent two-phased process from sold online to redemption offline on an online daily-deal platform	30
Welfare promoter or profit obstructor? The role of return-freight insurance in online retailing	30
DP-SGD-global-adapt-V2-S: Triad improvements of privacy, accuracy and fairness via step decay noise multiplier and step decay upper clipping threshold	29
Critical success factors in the FinTech World: A stage model	28
Improving supply chain efficiency with geometric progression export policy and carbon emission mitigation: A comparative analysis of VMI-CS and conventional models	28
Effect of user-generated image on review helpfulness: Perspectives from object detection	28
Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor	28
Mapping the evolution of e-commerce research through co-word analysis: 2001–2020	28
Management of social selling and B2B customer-brand engagement: Is direct selling on social media good for your brand and relationships?	28
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping	27
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design	27
Follow the money: Techniques for pricing rewards in crowdfunding projects	26
Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach	26
Live streaming strategy under multi-channel sales of the online retailer	26
Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms	26
Monetizing digital content: fixed price or pay-as-you-wish?	25
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)	25
A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning	25
Dynamic pricing vs. pre-announced pricing in supply chain with consumer heterogeneity	24
Editorial Board	24
Human-machine hybrid prediction market: A promising sales forecasting solution for E-commerce enterprises	24
Editorial Board	24
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions	24
CDR-ULPT:Cross-domain recommendation for e-commerce using user-level preferences transfer network	23
Understanding music streaming services via text mining of online customer reviews	23
Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy	22

Logistics service sharing of sellers on an e-commerce platform considering the behaviour of carbon emission pooling	21
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example	21
Destination evangelism and engagement: Investigation from social media-based travel community	21
GTR: An explainable Graph Topic-aware Recommender for scholarly document	21
Strategies for online game publishers to counter third-party cheats	21
Super app on demand: Exploring the impact of service synergy on willingness to use a new service	21
Hybridized model selection with Gifi system for categorical data using the genetic algorithm and information complexity	20
AI or manual customer service? Post-sale customer service strategy of EPSC considering consumers’ return behavior under different CRI modes	20
Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform	20
Optimal livestream selling strategy with buy-online-and-return-in-store	20
Real-world demotivation as a predictor of continued video game playing: A study on escapism, anxiety and lack of intrinsic motivation	19
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective	19
Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach	19
Emerging technologies in e-commerce operations and supply chain management	19
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction	18
Insurance policy and pricing decisions in online food delivery market with consumer ratings	18
Decoding ambivalence: The potential of cue-based design for Customer Facing Technologies	18
Editorial Board	18
Speculation or collection? The impact of owner and item characteristics on polarized price premium in metaverse resale markets	18
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions	17
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness	17
Unveiling the influence of streamer characteristics on sales performance in live streaming commerce	17
Consumer private data collection strategies for AI-enabled products	17
Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee	17
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model	17
Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model	16
How does apology matter? Responding to negative customer reviews on online-to-offline platforms	16
Decentralized autonomous organizations in e-commerce supply chains: A bayesian method to barrier identification and interrelationship mapping	15
The merits of the pre-owned strategy: Price competition in multichannel digital goods distribution	15
The impact of recommender systems and pricing strategies on brand competition and consumer search	15
Should I persuade you to buy or dissuade you from buying? The impact of virtual influencers’ language styles on purchase intention	15
Navigating in online stores: The effect of the primary navigation on consumers’ response—A study based on the apparel e-retailer	15
Personalize it, no return: Nudging online consumers towards product personalization that makes the product non-returnable with herd instinct and regret nudges	14
Business analytics for social goods	14
Fraud detection and prevention in e-commerce: A systematic literature review	14
Evaluating the triple compensation for counterfeits policy: mitigating deceptive advertising in live-streaming selling	14
The effects of customer online reviews on sales performance: The role of mobile phone’s quality characteristics	14
Turning laughs into buys: The influence of meme marketing on consumer purchase intentions in e-commerce using media richness theory	14
Quality effort strategies of video service supply chain considering fans preference and data-driven marketing under derived demand	14
Is cute AI more forgivable? The impact of informal language styles and relationship norms of conversational agents on service recovery	13
Live streaming product display or social interaction: How do they influence consumer intention and behavior? A heuristic-systematic perspective	13
Is in-store mobile usage a toxic to customer purchase? A multigroup analysis of customer type	13
An order allocation methodology based on customer repurchase motivation drivers using blockchain technology	13
Sharing benefits? The disparate impact of home-sharing platform on industrial and social development	13
Mapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda	13
Detecting review manipulation from behavior deviation: A deep learning approach	13
Decentralizing components of electronic markets to prevent gatekeeping and manipulation	13
More than words can say: A randomized field experiment on the effects of consumer self-disclosure in the sharing economy	13
Hidden power: Impact of the “snippet” on online consumer engagement	13
The effect of video highlights on the intention to give free virtual gifts	13
Exploring online celebrities and reviews simultaneously- the role of their consistency in different product types	13
Retailer’s optimal pricing decisions when offering installment in the presence of P2P market	12
Pricing strategy for co-created products in platform-based consumer innovation	12
When does media multitasking induce store visit and conversion? The influence of motivational factors	12
Online job vacancy attractiveness: Increasing views, reactions and conversions	12
Investigating antecedents of brand value co-creation behaviors in social media based brand communities	12
Corrigendum to “The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived va	12
HeteLFX: Heterogeneous recommendation with latent feature extraction	12
Effects of the green manufacturer’s distribution channel selection on green dilemma: Reselling, direct selling, or agency selling?	12
Live streaming sales: Streamer type choice and limited sales strategy for a manufacturer	12
Editorial Board	12
Designing freemium with usage limitation: When is it a viable strategy?	12
Context-adaptive Graph Neural Networks for Next POI recommendation	12
Editorial Board	11
Online reviews and high-involvement product sales: Evidence from offline sales in the Chinese automobile industry	11
Mentor or partner: Matching effect of para-social interaction and product type on purchase intention in live-streaming commerce	11
Ensemble learning with dynamic weighting for response modeling in direct marketing	11
Spatial CRM and location strategy: E-commerce solutions in the furniture industry. Case of IKEA pick-up points in Poland	11
The impact of online medical team participation on physicians’ individual online service	11
The roles of user interface design and uncertainty avoidance in B2C ecommerce success: Using evidence from three national cultures	11
How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age	11
Editorial Board	11
A scalable framework for ranking integration in large-scale online reviews: Integrating clustering and multi-attribute decision-making	11
Carbon emission reduction and channel development strategies under government subsidy and retailers’ fairness concerns	11
Optimal financing strategies in a financially distressed online supply chain with an imperfect credit rating supplier	11
Editorial Board	10
D-NEXUS: Defending text networks using summarization	10
Framework for E-commerce Warehouse Site Selection Evaluation: The Impact of Consumer Repurchase Intention	10
An orthogonal-space-learning-based method for selecting semantically helpful reviews	10
Learning unknown private valuation in Generalized Second Price position auction	10

What makes a review helpful? A multimodal prediction model in e-commerce	10
Explainable fashion compatibility Prediction: An Attribute-Augmented neural framework	10
Impact of logistics delivery performance on consumers’ future purchase behavior: Evidence from an e-commerce platform in China	10
Platform advertising and targeted promotion: Paid or free?	10
Accommodative or defensive? Understanding impacts of differentiated managerial response strategies on online review helpfulness	10
A graph neural network approach to detect original review spammers of astroturfing campaigns	10
Optimal online channel structure for multinational firms considering live streaming shopping	10
Peer privacy protection motivation and action on social networking sites: Privacy self-efficacy and information security as moderators	9
When emotions become (in-) appropriate: How social-contextual factors moderate the effect of emotional expressions on investment decisions in reward-based crowdfunding	9
Explainable multi-task convolutional neural network framework for electronic petition tag recommendation	9
Selling mode choice with logistics service: Reselling or online marketplace?	9
How perceived justice leads to stickiness to short-term rental platforms: Unveiling the effect of relationship commitment and trust	9
Balancing consumer and business value of recommender systems: A simulation-based analysis	9
Nudges in email marketing campaigns: The role of the authority principle and time-sensitive dynamics	8
Live streaming selling strategies of online retailers with spillover effects	8
Examining the interplay of affect and cognition in online information disclosure in E-commerce: insights from two empirical studies	8
Does consumers’ involvement in e-commerce last-mile delivery change after COVID-19? An investigation on behavioural change, maintenance and habit formation	8
Whether and how to adopt live streaming Selling: A perspective on interaction value creation	8
When showrooming is not a threat: Uncovering opportunities for showroomer retention	8
The thrust and drag forces affecting norm violation in live streaming eCommerce	8
Enhancing consumer perceptions and experiences through hybrid-based interfaces in virtual environments	8
Content-sharing platforms’ copyright protection strategies with non-fungible tokens	8
Attention allocation to customer feedback: Absorbing knowledge for digital innovation in management responses	8
Drivers of the VR technologies user behaviour in e-commerce during the COVID-19 pandemic	8
The influence of virtual streamer on purchase intention: The moderated mediating effect of message strategy and live-streaming environment	8
Channel selection for retailers in platform economy under cap-and-trade policy considering different power structures	8
An anticipatory shipping system for online retailers via mining customer behavior in large e-commerce promotion	8
Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers	8
The value of membership service sharing in the e-commerce marketplace	8
The effects of physician’s brand positioning on diagnostic dispensing continuity and cross-provincial healthcare flow: Evidence from an online traditional Chinese medicine community	8
Editorial Board	8
Understanding the continuous usage of mobile payment integrated into social media platform: The case of WeChat Pay	8
Exploring the efficiency optimization of channel integration in retail enterprises – Based on the perspective of path selection	8
How can we learn from a borrower’s online behaviors? The signal effect of a borrower’s platform involvement on its credit risk	7
Digital empowerment to improve the operational profitability in e-commerce supply chain	7
Informational cascade, regulatory focus and purchase intention in online flash shopping	7
Promoting or inhibiting? The impact of the information cocoon on customer stickiness in e-commerce platforms: The moderating role of decision-making style	7
The moderating role of e-lifestyle on disclosure intention in mobile banking: A privacy calculus perspective	7
Information vulnerability in facial recognition payment: An explanation of technology threat avoidance and information boundary theory	7
Transparent prediction of financial analyst recommendation quality using generalized additive model	7
Bridging artificial intelligence-based services and online impulse buying in E-retailing context	7
Joint friend and item recommendation based on multidimensional feature reciprocal interaction in social e-commerce	7
Be a good speaker in livestream shopping: A speech act theory perspective	7
Mitigating domain adaptation and cold start challenges in cross-domain recommender systems using generative adversarial network model	7
Brand spillover and information disclosure in the presence of a co-opetitive supplier	7
Editorial Board	7
The interactions between online platform’s store brand introduction and manufacturer’s innovation strategies: Reselling vs. agency modes	7
Research on value creation path of logistics platform under the background of digital ecosystem: Based on SEM and fsQCA methods	7
Digitally-enabled antecedents of trust, repurchase intention and the impact of blockchain traceability labels	7
Editorial Board	6
An uncertainty-oriented cost-sensitive credit scoring framework with multi-objective feature selection	6
Evaluating key antecedents and consequences of the perceived helpfulness of online consumer reviews: A South African study	6
Modulating your speech rate: The effect of speech rate on crowdfunding performance	6
On bridging consumer health search across languages using cross-lingual word space	6
Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform	6
How retailers can gain more profitability driven by digital technology: Live streaming promotion and blockchain technology traceability?	6
Predicting l-CrossSold products using connected components: A clustering-based recommendation system	6
From knowledge tracing to preference tracing: Capturing dynamic user preferences for personalized recommendation	6
Promote or prevent manufacturer encroachment? The strategic role of selling format under asymmetric demand information	6
From reviews to product titles: How to nudge consumer purchase decisions	6
Power of visuals: The impact of user-generated image richness on the helpfulness of online reviews	6