Electronic Commerce Research and Applications

Article	Citations
Do the rich grow richer? An empirical analysis of the Matthew effect in an online healthcare community	154
Editorial Board	130
Editorial Board	113
Whom to benefit? Competing platforms’ strategic investment in recommender systems	110
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	81
Digital nudging in e-commerce: empowering behavioral science with data science	77
Viral marketing strategies with dual incentives	77
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	75
Understanding social commerce adoption in agriculture: a systematic literature review	71
Expert or partner: The matching effect of AI chatbot roles in different service contexts	68
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	64
A systematic literature review on social commerce: Assessing the past and guiding the future	63
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	60
How signal intensity of altruistic and strategic motivation affects crowdfunding performance? Matching among funders and platform types	59
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	59
Effects of pricing schemes and platform types on platform-based logistics services	58
IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation	56
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	56
Understanding and forecasting consumer sequential multiscreen viewing behavior	52
Live streaming channel strategy of an online retailer in a supply chain	51
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	49
The role of the humanisation of smart home speakers in the personalisation–privacy paradox	48
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	48
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	46
Editorial Board	42

E-servicescape and customer equity based customer loyalty model for digital services	42
Editorial Board	40
Why do consumers continue to use OTT services?	39
Understanding the knowledge sharing behaviors in social Commerce: Affordances, coactive vicarious Learning, and need for cognitive closure	38
Shopping with augmented reality: How wow-effect changes the equations!	37
Consumer purchase intention during brand crisis: A study on intangible cultural heritage brands in the context of e-commerce live streaming	37
Operation decision model in a platform ecosystem for car-sharing service	37
LIO-PAY: Sustainable low-cost offline payment solution	35
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	35
Livestreaming sales strategy considering valuation correlation and influence effect	34
A comparative study of various recommendation algorithms based on E-commerce big data	32
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy	32
Rating prediction of recommended item based on review deep learning and rating probability matrix factorization	32
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	31
Let’s get personal: Which elements elicit perceived personalization in social media advertising?	31
Critical success factors in the FinTech World: A stage model	31
The coherent two-phased process from sold online to redemption offline on an online daily-deal platform	30
Users’ processing of online marketplace listings for high and low involvement goods	30
Welfare promoter or profit obstructor? The role of return-freight insurance in online retailing	30
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings	30
Editorial Board	30
Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor	29
Management of social selling and B2B customer-brand engagement: Is direct selling on social media good for your brand and relationships?	29
DP-SGD-global-adapt-V2-S: Triad improvements of privacy, accuracy and fairness via step decay noise multiplier and step decay upper clipping threshold	29
Effect of user-generated image on review helpfulness: Perspectives from object detection	28
Feature selection for Turkish Crowdfunding projects with using filtering and wrapping methods	28
Pricing and greenness investment for green products with government subsidies: When to apply blockchain technology?	27
Mapping the evolution of e-commerce research through co-word analysis: 2001–2020	27
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design	26
Improving supply chain efficiency with geometric progression export policy and carbon emission mitigation: A comparative analysis of VMI-CS and conventional models	26
Follow the money: Techniques for pricing rewards in crowdfunding projects	26
Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods	26
A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning	26
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping	26
Logistics service sharing of sellers on an e-commerce platform considering the behaviour of carbon emission pooling	25
Monetizing digital content: fixed price or pay-as-you-wish?	25
Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms	25
Strategies for online game publishers to counter third-party cheats	25
Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach	25
GTR: An explainable Graph Topic-aware Recommender for scholarly document	25
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)	25
Live streaming strategy under multi-channel sales of the online retailer	25
Destination evangelism and engagement: Investigation from social media-based travel community	24
Dynamic pricing vs. pre-announced pricing in supply chain with consumer heterogeneity	24
CDR-ULPT:Cross-domain recommendation for e-commerce using user-level preferences transfer network	24
Understanding music streaming services via text mining of online customer reviews	24
Editorial Board	23
Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy	23
Editorial Board	23
Human-machine hybrid prediction market: A promising sales forecasting solution for E-commerce enterprises	23

Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example	22
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions	22
Super app on demand: Exploring the impact of service synergy on willingness to use a new service	22
Emerging technology-based online scheduling for instant delivery in the O2O retail era	22
Hybridized model selection with Gifi system for categorical data using the genetic algorithm and information complexity	21
Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform	21
Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach	21
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction	20
Emerging technologies in e-commerce operations and supply chain management	20
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective	20
Real-world demotivation as a predictor of continued video game playing: A study on escapism, anxiety and lack of intrinsic motivation	20
Consumer private data collection strategies for AI-enabled products	19
Optimal livestream selling strategy with buy-online-and-return-in-store	19
Speculation or collection? The impact of owner and item characteristics on polarized price premium in metaverse resale markets	19
Decoding ambivalence: The potential of cue-based design for Customer Facing Technologies	19
Editorial Board	18
Decentralized autonomous organizations in e-commerce supply chains: A bayesian method to barrier identification and interrelationship mapping	18
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions	18
Unveiling the influence of streamer characteristics on sales performance in live streaming commerce	18
Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee	17
Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model	17
Insurance policy and pricing decisions in online food delivery market with consumer ratings	17
How does apology matter? Responding to negative customer reviews on online-to-offline platforms	17
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness	17
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model	16
The merits of the pre-owned strategy: Price competition in multichannel digital goods distribution	16
Navigating in online stores: The effect of the primary navigation on consumers’ response—A study based on the apparel e-retailer	16
The impact of recommender systems and pricing strategies on brand competition and consumer search	16
Turning laughs into buys: The influence of meme marketing on consumer purchase intentions in e-commerce using media richness theory	15
Mapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda	15
Business analytics for social goods	15
Evaluating the triple compensation for counterfeits policy: mitigating deceptive advertising in live-streaming selling	14
Live streaming product display or social interaction: How do they influence consumer intention and behavior? A heuristic-systematic perspective	14
Personalize it, no return: Nudging online consumers towards product personalization that makes the product non-returnable with herd instinct and regret nudges	14
Fraud detection and prevention in e-commerce: A systematic literature review	14
The effects of customer online reviews on sales performance: The role of mobile phone’s quality characteristics	14
Hidden power: Impact of the “snippet” on online consumer engagement	13
Is in-store mobile usage a toxic to customer purchase? A multigroup analysis of customer type	13
An order allocation methodology based on customer repurchase motivation drivers using blockchain technology	13
Detecting review manipulation from behavior deviation: A deep learning approach	13
Quality effort strategies of video service supply chain considering fans preference and data-driven marketing under derived demand	13
More than words can say: A randomized field experiment on the effects of consumer self-disclosure in the sharing economy	13
Decentralizing components of electronic markets to prevent gatekeeping and manipulation	13
Sharing benefits? The disparate impact of home-sharing platform on industrial and social development	13
Understanding seller resistance to digital device recycling platform: An innovation resistance perspective	12
Retailer’s optimal pricing decisions when offering installment in the presence of P2P market	12
HeteLFX: Heterogeneous recommendation with latent feature extraction	12
Online job vacancy attractiveness: Increasing views, reactions and conversions	12
The effect of video highlights on the intention to give free virtual gifts	12
Is cute AI more forgivable? The impact of informal language styles and relationship norms of conversational agents on service recovery	12
Pricing strategy for co-created products in platform-based consumer innovation	12
Designing freemium with usage limitation: When is it a viable strategy?	12
Exploring online celebrities and reviews simultaneously- the role of their consistency in different product types	12
Corrigendum to “The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived va	12
When does media multitasking induce store visit and conversion? The influence of motivational factors	12
Live streaming sales: Streamer type choice and limited sales strategy for a manufacturer	12
Ensemble learning with dynamic weighting for response modeling in direct marketing	11
Mentor or partner: Matching effect of para-social interaction and product type on purchase intention in live-streaming commerce	11
Optimal financing strategies in a financially distressed online supply chain with an imperfect credit rating supplier	11
The impact of online medical team participation on physicians’ individual online service	11
Effects of the green manufacturer’s distribution channel selection on green dilemma: Reselling, direct selling, or agency selling?	11
How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age	11
Spatial CRM and location strategy: E-commerce solutions in the furniture industry. Case of IKEA pick-up points in Poland	11
Carbon emission reduction and channel development strategies under government subsidy and retailers’ fairness concerns	11
Investigating antecedents of brand value co-creation behaviors in social media based brand communities	11
Editorial Board	11
Editorial Board	11
A scalable framework for ranking integration in large-scale online reviews: Integrating clustering and multi-attribute decision-making	11
Market expansion vs. intensified competition: Overseas supplier’s adoption of blockchain in a cross-border agricultural supply chain	10
A graph neural network approach to detect original review spammers of astroturfing campaigns	10
Editorial Board	10
Online reviews and high-involvement product sales: Evidence from offline sales in the Chinese automobile industry	10
Impact of logistics delivery performance on consumers’ future purchase behavior: Evidence from an e-commerce platform in China	10
D-NEXUS: Defending text networks using summarization	10
Framework for E-commerce Warehouse Site Selection Evaluation: The Impact of Consumer Repurchase Intention	10
The roles of user interface design and uncertainty avoidance in B2C ecommerce success: Using evidence from three national cultures	10
Accommodative or defensive? Understanding impacts of differentiated managerial response strategies on online review helpfulness	10
Optimal online channel structure for multinational firms considering live streaming shopping	10
Explainable fashion compatibility Prediction: An Attribute-Augmented neural framework	10
Learning unknown private valuation in Generalized Second Price position auction	10

Platform advertising and targeted promotion: Paid or free?	9
Selling mode choice with logistics service: Reselling or online marketplace?	9
The influence of virtual streamer on purchase intention: The moderated mediating effect of message strategy and live-streaming environment	9
How perceived justice leads to stickiness to short-term rental platforms: Unveiling the effect of relationship commitment and trust	9
Explainable multi-task convolutional neural network framework for electronic petition tag recommendation	9
LSTM with particle Swam optimization for sales forecasting	9
When showrooming is not a threat: Uncovering opportunities for showroomer retention	9
An orthogonal-space-learning-based method for selecting semantically helpful reviews	9
Are Search Engines Biased? Detecting and Reducing Bias using Meta Search Engines	9
Balancing consumer and business value of recommender systems: A simulation-based analysis	9
An anticipatory shipping system for online retailers via mining customer behavior in large e-commerce promotion	8
The effects of physician’s brand positioning on diagnostic dispensing continuity and cross-provincial healthcare flow: Evidence from an online traditional Chinese medicine community	8
The thrust and drag forces affecting norm violation in live streaming eCommerce	8
Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers	8
Examining the interplay of affect and cognition in online information disclosure in E-commerce: insights from two empirical studies	8
Whether and how to adopt live streaming Selling: A perspective on interaction value creation	8
Exploring the efficiency optimization of channel integration in retail enterprises – Based on the perspective of path selection	8
Attention allocation to customer feedback: Absorbing knowledge for digital innovation in management responses	8
Live streaming selling strategies of online retailers with spillover effects	8
Enhancing consumer perceptions and experiences through hybrid-based interfaces in virtual environments	8
Editorial Board	8
Nudges in email marketing campaigns: The role of the authority principle and time-sensitive dynamics	8
Drivers of the VR technologies user behaviour in e-commerce during the COVID-19 pandemic	8
Channel selection for retailers in platform economy under cap-and-trade policy considering different power structures	8
Peer privacy protection motivation and action on social networking sites: Privacy self-efficacy and information security as moderators	8
Understanding the continuous usage of mobile payment integrated into social media platform: The case of WeChat Pay	8
The value of membership service sharing in the e-commerce marketplace	7
Joint friend and item recommendation based on multidimensional feature reciprocal interaction in social e-commerce	7
What drives consumers’ purchase intention of online paid knowledge? A stimulus-organism-response perspective	7
How can we learn from a borrower’s online behaviors? The signal effect of a borrower’s platform involvement on its credit risk	7
The moderating role of e-lifestyle on disclosure intention in mobile banking: A privacy calculus perspective	7
From knowledge tracing to preference tracing: Capturing dynamic user preferences for personalized recommendation	7
Promoting or inhibiting? The impact of the information cocoon on customer stickiness in e-commerce platforms: The moderating role of decision-making style	7
Be a good speaker in livestream shopping: A speech act theory perspective	7
Does consumers’ involvement in e-commerce last-mile delivery change after COVID-19? An investigation on behavioural change, maintenance and habit formation	7
The interactions between online platform’s store brand introduction and manufacturer’s innovation strategies: Reselling vs. agency modes	7
Brand spillover and information disclosure in the presence of a co-opetitive supplier	7
Content-sharing platforms’ copyright protection strategies with non-fungible tokens	7
Research on value creation path of logistics platform under the background of digital ecosystem: Based on SEM and fsQCA methods	7
Digitally-enabled antecedents of trust, repurchase intention and the impact of blockchain traceability labels	7
GC–HGNN: A global-context supported hypergraph neural network for enhancing session-based recommendation	7
Transparent prediction of financial analyst recommendation quality using generalized additive model	7
Mitigating domain adaptation and cold start challenges in cross-domain recommender systems using generative adversarial network model	7
Information vulnerability in facial recognition payment: An explanation of technology threat avoidance and information boundary theory	6
Digital empowerment to improve the operational profitability in e-commerce supply chain	6
Graph-based bootstrapped latent recommendation model	6
Predicting l-CrossSold products using connected components: A clustering-based recommendation system	6
Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform	6
Promote or prevent manufacturer encroachment? The strategic role of selling format under asymmetric demand information	6
An empirical analysis of the impacts of live chat social interactions in live streaming commerce: A topic modeling approach	6
From reviews to product titles: How to nudge consumer purchase decisions	6
Bridging artificial intelligence-based services and online impulse buying in E-retailing context	6
Informational cascade, regulatory focus and purchase intention in online flash shopping	6
Editorial Board	6
On bridging consumer health search across languages using cross-lingual word space	6