Electronic Commerce Research and Applications

Papers
(The median citation count of Electronic Commerce Research and Applications is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
Competing tourism service provider introduction strategy for an online travel platform with demand information sharing173
Viral marketing strategies with dual incentives132
Editorial Board116
Editorial Board113
Risk-return modelling in the p2p lending market: Trends, gaps, recommendations and future directions97
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale94
Do the rich grow richer? An empirical analysis of the Matthew effect in an online healthcare community88
A systematic literature review on social commerce: Assessing the past and guiding the future82
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective70
Expert or partner: The matching effect of AI chatbot roles in different service contexts68
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms67
Whom to benefit? Competing platforms’ strategic investment in recommender systems67
Online peer-to-peer lending: A review of the literature64
Contactless channel for shopping and delivery in the context of social distancing in response to COVID-19 pandemic59
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective57
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing57
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction55
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management55
Effects of pricing schemes and platform types on platform-based logistics services53
Understanding and forecasting consumer sequential multiscreen viewing behavior53
Live streaming channel strategy of an online retailer in a supply chain52
Operation decision model in a platform ecosystem for car-sharing service51
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm51
Why do consumers continue to use OTT services?48
Editorial Board47
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective46
Editorial Board45
E-servicescape and customer equity based customer loyalty model for digital services44
Optimal financing strategies with 3PL customized service in a capital-constrained supply chain44
The role of the humanisation of smart home speakers in the personalisation–privacy paradox43
Shopping with augmented reality: How wow-effect changes the equations!40
A comparative study of various recommendation algorithms based on E-commerce big data39
LIO-PAY: Sustainable low-cost offline payment solution39
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media38
Rating prediction of recommended item based on review deep learning and rating probability matrix factorization37
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy36
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?36
Livestreaming sales strategy considering valuation correlation and influence effect36
Let’s get personal: Which elements elicit perceived personalization in social media advertising?34
Platform sharing: From reseller to marketplace33
Users’ processing of online marketplace listings for high and low involvement goods33
Welfare promoter or profit obstructor? The role of return-freight insurance in online retailing32
DP-SGD-global-adapt-V2-S: Triad improvements of privacy, accuracy and fairness via step decay noise multiplier and step decay upper clipping threshold31
Mapping the evolution of e-commerce research through co-word analysis: 2001–202030
Effect of user-generated image on review helpfulness: Perspectives from object detection28
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings26
Critical success factors in the FinTech World: A stage model26
An intelligent knowledge-based chatbot for customer service25
Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor25
Feature selection for Turkish Crowdfunding projects with using filtering and wrapping methods25
Management of social selling and B2B customer-brand engagement: Is direct selling on social media good for your brand and relationships?25
Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods25
Follow the money: Techniques for pricing rewards in crowdfunding projects24
Pricing and greenness investment for green products with government subsidies: When to apply blockchain technology?24
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping23
Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach23
Strategies for online game publishers to counter third-party cheats22
Live streaming strategy under multi-channel sales of the online retailer22
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)22
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design22
Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms22
A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning22
GTR: An explainable Graph Topic-aware Recommender for scholarly document21
Understanding music streaming services via text mining of online customer reviews21
Dynamic pricing vs. pre-announced pricing in supply chain with consumer heterogeneity21
Editorial Board20
Personalized product recommendations and firm performance20
Editorial Board20
Human-machine hybrid prediction market: A promising sales forecasting solution for E-commerce enterprises20
Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy20
CDR-ULPT:Cross-domain recommendation for e-commerce using user-level preferences transfer network19
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions19
Destination evangelism and engagement: Investigation from social media-based travel community19
Logistics service sharing of sellers on an e-commerce platform considering the behaviour of carbon emission pooling19
Explaining consumer implementation intentions in mobile shopping with SEM and fsQCA: Roles of visual and technical perceptions19
Emerging technology-based online scheduling for instant delivery in the O2O retail era19
Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach18
Hybridized model selection with Gifi system for categorical data using the genetic algorithm and information complexity18
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction18
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example18
Emerging technologies in e-commerce operations and supply chain management18
Super app on demand: Exploring the impact of service synergy on willingness to use a new service18
Optimal livestream selling strategy with buy-online-and-return-in-store17
Factors influencing consumers’ continuous purchase intention on fresh food e-commerce platforms: An organic foods-centric empirical investigation17
Navigating in online stores: The effect of the primary navigation on consumers’ response—A study based on the apparel e-retailer17
Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform17
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective17
Consumer private data collection strategies for AI-enabled products17
Real-world demotivation as a predictor of continued video game playing: A study on escapism, anxiety and lack of intrinsic motivation17
Which goods are most likely to be subject to click farming? An evidence from the Taobao platform17
Editorial Board17
Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee16
Modeling and prediction of human negotiation behavior in human-computer negotiation16
Decoding ambivalence: The potential of cue-based design for Customer Facing Technologies16
How does apology matter? Responding to negative customer reviews on online-to-offline platforms15
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model15
Insurance policy and pricing decisions in online food delivery market with consumer ratings15
Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model15
Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention14
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions14
Mapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda14
Business analytics for social goods14
The impact of recommender systems and pricing strategies on brand competition and consumer search14
The bright side of online recycling: Perspectives of customer’s channel preference and competition14
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness14
The effects of customer online reviews on sales performance: The role of mobile phone’s quality characteristics13
How to repair public trust effectively: Research on enterprise online public opinion crisis response13
Quality effort strategies of video service supply chain considering fans preference and data-driven marketing under derived demand13
Fraud detection and prevention in e-commerce: A systematic literature review13
The merits of the pre-owned strategy: Price competition in multichannel digital goods distribution13
Live streaming product display or social interaction: How do they influence consumer intention and behavior? A heuristic-systematic perspective13
COVID-19 ads on purchase intention of online consumer behavior as business innovation activity: A contribution to the uses and gratification theory13
Detecting review manipulation from behavior deviation: A deep learning approach12
The effect of video highlights on the intention to give free virtual gifts12
Sharing benefits? The disparate impact of home-sharing platform on industrial and social development12
Exploring online celebrities and reviews simultaneously- the role of their consistency in different product types12
Hidden power: Impact of the “snippet” on online consumer engagement12
Decentralizing components of electronic markets to prevent gatekeeping and manipulation12
An order allocation methodology based on customer repurchase motivation drivers using blockchain technology12
More than words can say: A randomized field experiment on the effects of consumer self-disclosure in the sharing economy11
Understanding seller resistance to digital device recycling platform: An innovation resistance perspective11
Designing freemium with usage limitation: When is it a viable strategy?11
Is in-store mobile usage a toxic to customer purchase? A multigroup analysis of customer type11
Corrigendum to “The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived va11
Is cute AI more forgivable? The impact of informal language styles and relationship norms of conversational agents on service recovery11
Online job vacancy attractiveness: Increasing views, reactions and conversions11
Effects of the green manufacturer’s distribution channel selection on green dilemma: Reselling, direct selling, or agency selling?10
Pricing strategy for co-created products in platform-based consumer innovation10
Investigating antecedents of brand value co-creation behaviors in social media based brand communities10
Ensemble learning with dynamic weighting for response modeling in direct marketing10
Retailer’s optimal pricing decisions when offering installment in the presence of P2P market10
Procurement competition in the presence of IoT-enabled B2B E-commerce10
Online reviews and high-involvement product sales: Evidence from offline sales in the Chinese automobile industry9
How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age9
The impact of online medical team participation on physicians’ individual online service9
Incorporating multilevel macroeconomic variables into credit scoring for online consumer lending9
Can blockchain help food supply chains with platform operations during the COVID-19 outbreak?9
HeteLFX: Heterogeneous recommendation with latent feature extraction9
The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived value9
When does media multitasking induce store visit and conversion? The influence of motivational factors9
Spatial CRM and location strategy: E-commerce solutions in the furniture industry. Case of IKEA pick-up points in Poland9
Editorial Board9
Live streaming sales: Streamer type choice and limited sales strategy for a manufacturer9
The impact of blockchain on e-commerce: A framework for salient research topics9
Carbon emission reduction and channel development strategies under government subsidy and retailers’ fairness concerns9
Mentor or partner: Matching effect of para-social interaction and product type on purchase intention in live-streaming commerce8
Platform advertising and targeted promotion: Paid or free?8
Understanding consumer engagement with brand posts on social media: The effects of post linguistic styles8
Learning unknown private valuation in Generalized Second Price position auction8
D-NEXUS: Defending text networks using summarization8
Too few, too many, just right: Creating the necessary number of segments for large online customer populations8
Framework for E-commerce Warehouse Site Selection Evaluation: The Impact of Consumer Repurchase Intention8
A graph neural network approach to detect original review spammers of astroturfing campaigns8
Optimal online channel structure for multinational firms considering live streaming shopping8
Editorial Board8
The roles of user interface design and uncertainty avoidance in B2C ecommerce success: Using evidence from three national cultures8
Explainable fashion compatibility Prediction: An Attribute-Augmented neural framework8
Market expansion vs. intensified competition: Overseas supplier’s adoption of blockchain in a cross-border agricultural supply chain8
Campaign participation prediction with deep learning8
What drives consumers’ purchase intention of online paid knowledge? A stimulus-organism-response perspective7
Understanding the continuous usage of mobile payment integrated into social media platform: The case of WeChat Pay7
Drivers of the VR technologies user behaviour in e-commerce during the COVID-19 pandemic7
Are Facebook check-ins always good for branding? The green-eyed monster in Chinese culture7
How perceived justice leads to stickiness to short-term rental platforms: Unveiling the effect of relationship commitment and trust7
LSTM with particle Swam optimization for sales forecasting7
An orthogonal-space-learning-based method for selecting semantically helpful reviews7
Augmented reality advertising in an e-commerce model with competition7
The value of membership service sharing in the e-commerce marketplace7
Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers7
Live streaming selling strategies of online retailers with spillover effects7
An anticipatory shipping system for online retailers via mining customer behavior in large e-commerce promotion7
Exploring the efficiency optimization of channel integration in retail enterprises – Based on the perspective of path selection7
When showrooming is not a threat: Uncovering opportunities for showroomer retention7
Are Search Engines Biased? Detecting and Reducing Bias using Meta Search Engines7
Explainable multi-task convolutional neural network framework for electronic petition tag recommendation7
The thrust and drag forces affecting norm violation in live streaming eCommerce7
Digitally-enabled antecedents of trust, repurchase intention and the impact of blockchain traceability labels7
Research on value creation path of logistics platform under the background of digital ecosystem: Based on SEM and fsQCA methods7
Channel selection for retailers in platform economy under cap-and-trade policy considering different power structures7
Editorial Board7
Peer privacy protection motivation and action on social networking sites: Privacy self-efficacy and information security as moderators7
Balancing consumer and business value of recommender systems: A simulation-based analysis7
The effects of physician’s brand positioning on diagnostic dispensing continuity and cross-provincial healthcare flow: Evidence from an online traditional Chinese medicine community7
Selling mode choice with logistics service: Reselling or online marketplace?7
Whether and how to adopt live streaming Selling: A perspective on interaction value creation7
Be a good speaker in livestream shopping: A speech act theory perspective7
Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform6
Bridging artificial intelligence-based services and online impulse buying in E-retailing context6
Optimal piracy control and pricing strategies considering quality degradation: The effects of policy instruments6
Content-sharing platforms’ copyright protection strategies with non-fungible tokens6
The interactions between online platform’s store brand introduction and manufacturer’s innovation strategies: Reselling vs. agency modes6
How can we learn from a borrower’s online behaviors? The signal effect of a borrower’s platform involvement on its credit risk6
Informational cascade, regulatory focus and purchase intention in online flash shopping6
Toward better purchase decision-performance: Linking person-environment fit to explorative and exploitative use of branded applications6
Pricing strategy for own shipping service of E-commerce platform using Two-sided market theory6
Joint friend and item recommendation based on multidimensional feature reciprocal interaction in social e-commerce6
GC–HGNN: A global-context supported hypergraph neural network for enhancing session-based recommendation6
Online property brokerage platform and prices of second-hand houses: Evidence from Lianjia’s entry6
Information vulnerability in facial recognition payment: An explanation of technology threat avoidance and information boundary theory6
The moderating role of e-lifestyle on disclosure intention in mobile banking: A privacy calculus perspective6
Promote or prevent manufacturer encroachment? The strategic role of selling format under asymmetric demand information6
Does consumers’ involvement in e-commerce last-mile delivery change after COVID-19? An investigation on behavioural change, maintenance and habit formation6
Promoting or inhibiting? The impact of the information cocoon on customer stickiness in e-commerce platforms: The moderating role of decision-making style6
Digital empowerment to improve the operational profitability in e-commerce supply chain6
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