OOIR: Observatory of International Research

Papers

(The TQCC of Electronic Commerce Research and Applications is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)

Article	Citations
Viral marketing strategies with dual incentives	136
A systematic literature review on social commerce: Assessing the past and guiding the future	112
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	107
Expert or partner: The matching effect of AI chatbot roles in different service contexts	101
Do the rich grow richer? An empirical analysis of the Matthew effect in an online healthcare community	98
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	97
Editorial Board	73
Whom to benefit? Competing platforms’ strategic investment in recommender systems	71
Editorial Board	71
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	67
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	65
Understanding and forecasting consumer sequential multiscreen viewing behavior	64
Effects of pricing schemes and platform types on platform-based logistics services	56
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	55
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	54
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	53
How signal intensity of altruistic and strategic motivation affects crowdfunding performance? Matching among funders and platform types	52
IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation	51
Live streaming channel strategy of an online retailer in a supply chain	49
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	48
Why do consumers continue to use OTT services?	48
Editorial Board	47
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	46
E-servicescape and customer equity based customer loyalty model for digital services	43
Editorial Board	43

Optimal financing strategies with 3PL customized service in a capital-constrained supply chain	42
Shopping with augmented reality: How wow-effect changes the equations!	39
Operation decision model in a platform ecosystem for car-sharing service	37
The role of the humanisation of smart home speakers in the personalisation–privacy paradox	35
Rating prediction of recommended item based on review deep learning and rating probability matrix factorization	35
A comparative study of various recommendation algorithms based on E-commerce big data	34
Let’s get personal: Which elements elicit perceived personalization in social media advertising?	34
LIO-PAY: Sustainable low-cost offline payment solution	32
Livestreaming sales strategy considering valuation correlation and influence effect	32
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	32
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	31
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy	31
Effect of user-generated image on review helpfulness: Perspectives from object detection	30
Pricing and greenness investment for green products with government subsidies: When to apply blockchain technology?	29
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings	29
An intelligent knowledge-based chatbot for customer service	29
Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor	28
Feature selection for Turkish Crowdfunding projects with using filtering and wrapping methods	27
Users’ processing of online marketplace listings for high and low involvement goods	27
Management of social selling and B2B customer-brand engagement: Is direct selling on social media good for your brand and relationships?	27
The coherent two-phased process from sold online to redemption offline on an online daily-deal platform	26
Editorial Board	26
Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods	26
Welfare promoter or profit obstructor? The role of return-freight insurance in online retailing	26
DP-SGD-global-adapt-V2-S: Triad improvements of privacy, accuracy and fairness via step decay noise multiplier and step decay upper clipping threshold	26
Critical success factors in the FinTech World: A stage model	26
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design	25
Mapping the evolution of e-commerce research through co-word analysis: 2001–2020	25
Follow the money: Techniques for pricing rewards in crowdfunding projects	25
Live streaming strategy under multi-channel sales of the online retailer	24
Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms	24
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)	24
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping	24
A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning	24
Improving supply chain efficiency with geometric progression export policy and carbon emission mitigation: A comparative analysis of VMI-CS and conventional models	24
Destination evangelism and engagement: Investigation from social media-based travel community	23
Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach	23
GTR: An explainable Graph Topic-aware Recommender for scholarly document	23
Strategies for online game publishers to counter third-party cheats	23
Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy	22
Editorial Board	22
Logistics service sharing of sellers on an e-commerce platform considering the behaviour of carbon emission pooling	21
Editorial Board	21
Dynamic pricing vs. pre-announced pricing in supply chain with consumer heterogeneity	21
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions	21
Human-machine hybrid prediction market: A promising sales forecasting solution for E-commerce enterprises	21
Understanding music streaming services via text mining of online customer reviews	20
CDR-ULPT:Cross-domain recommendation for e-commerce using user-level preferences transfer network	20
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example	20
Super app on demand: Exploring the impact of service synergy on willingness to use a new service	20

Emerging technology-based online scheduling for instant delivery in the O2O retail era	19
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective	19
Hybridized model selection with Gifi system for categorical data using the genetic algorithm and information complexity	19
Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform	19
Optimal livestream selling strategy with buy-online-and-return-in-store	19
Real-world demotivation as a predictor of continued video game playing: A study on escapism, anxiety and lack of intrinsic motivation	19
Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach	19
Factors influencing consumers’ continuous purchase intention on fresh food e-commerce platforms: An organic foods-centric empirical investigation	19
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model	18
Emerging technologies in e-commerce operations and supply chain management	18
Which goods are most likely to be subject to click farming? An evidence from the Taobao platform	18
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction	18
Decoding ambivalence: The potential of cue-based design for Customer Facing Technologies	17
Editorial Board	17
Insurance policy and pricing decisions in online food delivery market with consumer ratings	17
Speculation or collection? The impact of owner and item characteristics on polarized price premium in metaverse resale markets	16
Decentralized autonomous organizations in e-commerce supply chains: A bayesian method to barrier identification and interrelationship mapping	16
Unveiling the influence of streamer characteristics on sales performance in live streaming commerce	16
How does apology matter? Responding to negative customer reviews on online-to-offline platforms	15
Navigating in online stores: The effect of the primary navigation on consumers’ response—A study based on the apparel e-retailer	15
The impact of recommender systems and pricing strategies on brand competition and consumer search	15
Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model	15
Modeling and prediction of human negotiation behavior in human-computer negotiation	15
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions	15
Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee	14
Consumer private data collection strategies for AI-enabled products	14
Live streaming product display or social interaction: How do they influence consumer intention and behavior? A heuristic-systematic perspective	13
Fraud detection and prevention in e-commerce: A systematic literature review	13
The bright side of online recycling: Perspectives of customer’s channel preference and competition	13
Business analytics for social goods	13
The merits of the pre-owned strategy: Price competition in multichannel digital goods distribution	13
Personalize it, no return: Nudging online consumers towards product personalization that makes the product non-returnable with herd instinct and regret nudges	13
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness	13
Mapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda	13
The effects of customer online reviews on sales performance: The role of mobile phone’s quality characteristics	13