OOIR: Observatory of International Research

Papers

(The TQCC of Electronic Commerce Research and Applications is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Viral marketing strategies with dual incentives	172
Editorial Board	143
Editorial Board	136
Whom to benefit? Competing platforms’ strategic investment in recommender systems	130
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	87
Understanding social commerce adoption in agriculture: a systematic literature review	84
Digital nudging in e-commerce: empowering behavioral science with data science	81
A systematic literature review on social commerce: Assessing the past and guiding the future	78
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	75
Expert or partner: The matching effect of AI chatbot roles in different service contexts	75
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	67
How signal intensity of altruistic and strategic motivation affects crowdfunding performance? Matching among funders and platform types	66
Live streaming channel strategy of an online retailer in a supply chain	65
Effects of pricing schemes and platform types on platform-based logistics services	61
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	59
Understanding and forecasting consumer sequential multiscreen viewing behavior	59
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	57
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	57
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	53
IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation	53
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	48
Editorial Board	47
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	45
Editorial Board	45
Operation decision model in a platform ecosystem for car-sharing service	44

Forgiveness catalyst or risk amplifier? The impact of AI customer service anthropomorphism on consumers’ forgiveness willingness	43
The role of the humanisation of smart home speakers in the personalisation–privacy paradox	41
Consumer purchase intention during brand crisis: A study on intangible cultural heritage brands in the context of e-commerce live streaming	40
The effect of exploratory behaviour on online shopping stickiness: the role of enjoyment and satiation	40
Shopping with augmented reality: How wow-effect changes the equations!	38
Understanding the knowledge sharing behaviors in social Commerce: Affordances, coactive vicarious Learning, and need for cognitive closure	37
E-servicescape and customer equity based customer loyalty model for digital services	36
Why do consumers continue to use OTT services?	36
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	36
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy	35
A multi-depot vehicle routing optimization model for quick commerce last-mile delivery	35
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	35
LIO-PAY: Sustainable low-cost offline payment solution	34
Rating prediction of recommended item based on review deep learning and rating probability matrix factorization	33
A comparative study of various recommendation algorithms based on E-commerce big data	33
Livestreaming sales strategy considering valuation correlation and influence effect	33
Let’s get personal: Which elements elicit perceived personalization in social media advertising?	33
Editorial Board	32
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings	32
Users’ processing of online marketplace listings for high and low involvement goods	32
Feature selection for Turkish Crowdfunding projects with using filtering and wrapping methods	31
Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods	31
Pricing leadership and strategic channel choice in instant retail: The role of delivery timeliness and profit allocation	31
The coherent two-phased process from sold online to redemption offline on an online daily-deal platform	30
Welfare promoter or profit obstructor? The role of return-freight insurance in online retailing	30
Corrigendum to “A dynamic data driven-based semi-distributed reputation mechanism in unknown networks” [Electron. Commer. Res. Appl. 14 (2015) 532–541]	30
DP-SGD-global-adapt-V2-S: Triad improvements of privacy, accuracy and fairness via step decay noise multiplier and step decay upper clipping threshold	29
Critical success factors in the FinTech World: A stage model	28
Improving supply chain efficiency with geometric progression export policy and carbon emission mitigation: A comparative analysis of VMI-CS and conventional models	28
Effect of user-generated image on review helpfulness: Perspectives from object detection	28
Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor	28
Mapping the evolution of e-commerce research through co-word analysis: 2001–2020	28
Management of social selling and B2B customer-brand engagement: Is direct selling on social media good for your brand and relationships?	28
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping	27
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design	27
Follow the money: Techniques for pricing rewards in crowdfunding projects	26
Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach	26
Live streaming strategy under multi-channel sales of the online retailer	26
Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms	26
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)	25
A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning	25
Monetizing digital content: fixed price or pay-as-you-wish?	25
Human-machine hybrid prediction market: A promising sales forecasting solution for E-commerce enterprises	24
Editorial Board	24
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions	24
Dynamic pricing vs. pre-announced pricing in supply chain with consumer heterogeneity	24
Editorial Board	24
CDR-ULPT:Cross-domain recommendation for e-commerce using user-level preferences transfer network	23
Understanding music streaming services via text mining of online customer reviews	23
Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy	22

Destination evangelism and engagement: Investigation from social media-based travel community	21
GTR: An explainable Graph Topic-aware Recommender for scholarly document	21
Strategies for online game publishers to counter third-party cheats	21
Super app on demand: Exploring the impact of service synergy on willingness to use a new service	21
Logistics service sharing of sellers on an e-commerce platform considering the behaviour of carbon emission pooling	21
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example	21
Hybridized model selection with Gifi system for categorical data using the genetic algorithm and information complexity	20
AI or manual customer service? Post-sale customer service strategy of EPSC considering consumers’ return behavior under different CRI modes	20
Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform	20
Optimal livestream selling strategy with buy-online-and-return-in-store	20
Real-world demotivation as a predictor of continued video game playing: A study on escapism, anxiety and lack of intrinsic motivation	19
Emerging technologies in e-commerce operations and supply chain management	19
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective	19
Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach	19
Speculation or collection? The impact of owner and item characteristics on polarized price premium in metaverse resale markets	18
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction	18
Insurance policy and pricing decisions in online food delivery market with consumer ratings	18
Decoding ambivalence: The potential of cue-based design for Customer Facing Technologies	18
Editorial Board	18
Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee	17
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model	17
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions	17
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness	17
Unveiling the influence of streamer characteristics on sales performance in live streaming commerce	17
Consumer private data collection strategies for AI-enabled products	17
How does apology matter? Responding to negative customer reviews on online-to-offline platforms	16
Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model	16
Should I persuade you to buy or dissuade you from buying? The impact of virtual influencers’ language styles on purchase intention	15
Navigating in online stores: The effect of the primary navigation on consumers’ response—A study based on the apparel e-retailer	15
Decentralized autonomous organizations in e-commerce supply chains: A bayesian method to barrier identification and interrelationship mapping	15
The merits of the pre-owned strategy: Price competition in multichannel digital goods distribution	15
The impact of recommender systems and pricing strategies on brand competition and consumer search	15