Electronic Commerce Research and Applications

Papers
(The TQCC of Electronic Commerce Research and Applications is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-07-01 to 2025-07-01.)
ArticleCitations
Viral marketing strategies with dual incentives177
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective134
A systematic literature review on social commerce: Assessing the past and guiding the future120
Editorial Board116
Editorial Board103
Contactless channel for shopping and delivery in the context of social distancing in response to COVID-19 pandemic97
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale90
Expert or partner: The matching effect of AI chatbot roles in different service contexts86
Whom to benefit? Competing platforms’ strategic investment in recommender systems75
Do the rich grow richer? An empirical analysis of the Matthew effect in an online healthcare community74
Risk-return modelling in the p2p lending market: Trends, gaps, recommendations and future directions71
Competing tourism service provider introduction strategy for an online travel platform with demand information sharing68
Online peer-to-peer lending: A review of the literature67
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms59
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective59
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing58
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction57
Understanding and forecasting consumer sequential multiscreen viewing behavior56
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm55
Live streaming channel strategy of an online retailer in a supply chain55
Effects of pricing schemes and platform types on platform-based logistics services54
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management53
Why do consumers continue to use OTT services?52
Editorial Board50
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective49
Editorial Board48
Optimal financing strategies with 3PL customized service in a capital-constrained supply chain46
E-servicescape and customer equity based customer loyalty model for digital services45
Operation decision model in a platform ecosystem for car-sharing service44
Shopping with augmented reality: How wow-effect changes the equations!43
The role of the humanisation of smart home speakers in the personalisation–privacy paradox43
LIO-PAY: Sustainable low-cost offline payment solution42
Livestreaming sales strategy considering valuation correlation and influence effect40
Rating prediction of recommended item based on review deep learning and rating probability matrix factorization40
A comparative study of various recommendation algorithms based on E-commerce big data39
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?39
Let’s get personal: Which elements elicit perceived personalization in social media advertising?38
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media38
DP-SGD-global-adapt-V2-S: Triad improvements of privacy, accuracy and fairness via step decay noise multiplier and step decay upper clipping threshold34
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy34
Editorial Board33
Feature selection for Turkish Crowdfunding projects with using filtering and wrapping methods33
Welfare promoter or profit obstructor? The role of return-freight insurance in online retailing33
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings31
Critical success factors in the FinTech World: A stage model30
Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods29
Users’ processing of online marketplace listings for high and low involvement goods27
Pricing and greenness investment for green products with government subsidies: When to apply blockchain technology?26
Management of social selling and B2B customer-brand engagement: Is direct selling on social media good for your brand and relationships?26
Platform sharing: From reseller to marketplace26
Mapping the evolution of e-commerce research through co-word analysis: 2001–202026
Follow the money: Techniques for pricing rewards in crowdfunding projects25
Effect of user-generated image on review helpfulness: Perspectives from object detection25
Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor25
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design25
An intelligent knowledge-based chatbot for customer service25
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)24
Live streaming strategy under multi-channel sales of the online retailer24
Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms24
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping24
A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning23
Strategies for online game publishers to counter third-party cheats22
Editorial Board22
GTR: An explainable Graph Topic-aware Recommender for scholarly document22
Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy22
Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach22
CDR-ULPT:Cross-domain recommendation for e-commerce using user-level preferences transfer network21
Human-machine hybrid prediction market: A promising sales forecasting solution for E-commerce enterprises21
Dynamic pricing vs. pre-announced pricing in supply chain with consumer heterogeneity21
Editorial Board21
Explaining consumer implementation intentions in mobile shopping with SEM and fsQCA: Roles of visual and technical perceptions20
Emerging technology-based online scheduling for instant delivery in the O2O retail era20
Understanding music streaming services via text mining of online customer reviews20
Personalized product recommendations and firm performance20
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions20
Destination evangelism and engagement: Investigation from social media-based travel community20
Logistics service sharing of sellers on an e-commerce platform considering the behaviour of carbon emission pooling20
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example20
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective19
Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach19
Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform19
Hybridized model selection with Gifi system for categorical data using the genetic algorithm and information complexity19
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction19
Emerging technologies in e-commerce operations and supply chain management19
Super app on demand: Exploring the impact of service synergy on willingness to use a new service19
Factors influencing consumers’ continuous purchase intention on fresh food e-commerce platforms: An organic foods-centric empirical investigation18
Editorial Board18
Real-world demotivation as a predictor of continued video game playing: A study on escapism, anxiety and lack of intrinsic motivation18
Optimal livestream selling strategy with buy-online-and-return-in-store18
Navigating in online stores: The effect of the primary navigation on consumers’ response—A study based on the apparel e-retailer17
Decoding ambivalence: The potential of cue-based design for Customer Facing Technologies17
Which goods are most likely to be subject to click farming? An evidence from the Taobao platform17
Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee17
Consumer private data collection strategies for AI-enabled products17
Unveiling the influence of streamer characteristics on sales performance in live streaming commerce17
Modeling and prediction of human negotiation behavior in human-computer negotiation16
Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model16
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions16
How does apology matter? Responding to negative customer reviews on online-to-offline platforms16
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model16
Insurance policy and pricing decisions in online food delivery market with consumer ratings16
The impact of recommender systems and pricing strategies on brand competition and consumer search16
The merits of the pre-owned strategy: Price competition in multichannel digital goods distribution15
The bright side of online recycling: Perspectives of customer’s channel preference and competition15
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness15
Business analytics for social goods15
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