OOIR: Observatory of International Research

Papers

(The TQCC of Electronic Commerce Research and Applications is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Editorial Board	148
Editorial Board	147
Digital nudging in e-commerce: empowering behavioral science with data science	140
Whom to benefit? Competing platforms’ strategic investment in recommender systems	96
Understanding social commerce adoption in agriculture: a systematic literature review	95
A systematic literature review on social commerce: Assessing the past and guiding the future	90
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	81
Expert or partner: The matching effect of AI chatbot roles in different service contexts	78
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	71
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	71
Effects of pricing schemes and platform types on platform-based logistics services	69
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	68
Understanding and forecasting consumer sequential multiscreen viewing behavior	68
How signal intensity of altruistic and strategic motivation affects crowdfunding performance? Matching among funders and platform types	66
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	61
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	60
IntentRec: Incorporating latent user intent via contrastive alignment for sequential recommendation	60
Live streaming channel strategy of an online retailer in a supply chain	51
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	51
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	49
E-servicescape and customer equity based customer loyalty model for digital services	47
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	46
Editorial Board	45
The effect of exploratory behaviour on online shopping stickiness: the role of enjoyment and satiation	44
Editorial Board	44

Forgiveness catalyst or risk amplifier? The impact of AI customer service anthropomorphism on consumers’ forgiveness willingness	43
Understanding the knowledge sharing behaviors in social Commerce: Affordances, coactive vicarious Learning, and need for cognitive closure	41
Why do consumers continue to use OTT services?	39
LIO-PAY: Sustainable low-cost offline payment solution	39
Operation decision model in a platform ecosystem for car-sharing service	39
Consumer purchase intention during brand crisis: A study on intangible cultural heritage brands in the context of e-commerce live streaming	39
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	38
Editorial Board	38
Livestreaming sales strategy considering valuation correlation and influence effect	38
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	37
Speaking to the viewer’s heart: A study on the emotional impact of review video narration	37
Let’s get personal: Which elements elicit perceived personalization in social media advertising?	37
A multi-depot vehicle routing optimization model for quick commerce last-mile delivery	36
A comparative study of various recommendation algorithms based on E-commerce big data	35
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings	34
DP-SGD-global-adapt-V2-S: Triad improvements of privacy, accuracy and fairness via step decay noise multiplier and step decay upper clipping threshold	34
Pricing leadership and strategic channel choice in instant retail: The role of delivery timeliness and profit allocation	34
Corrigendum to “A dynamic data driven-based semi-distributed reputation mechanism in unknown networks” [Electron. Commer. Res. Appl. 14 (2015) 532–541]	34
Editorial Board	32
Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods	30
Mapping the evolution of e-commerce research through co-word analysis: 2001–2020	30
The coherent two-phased process from sold online to redemption offline on an online daily-deal platform	30
Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor	29
Welfare promoter or profit obstructor? The role of return-freight insurance in online retailing	29
Effect of user-generated image on review helpfulness: Perspectives from object detection	28
Feature selection for Turkish Crowdfunding projects with using filtering and wrapping methods	28
Understanding digital-native satisfaction in Q-commerce–enabled fashion retail: a mixed-methods study	28
Critical success factors in the FinTech World: A stage model	28
Users’ processing of online marketplace listings for high and low involvement goods	27
Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms	26
Improving supply chain efficiency with geometric progression export policy and carbon emission mitigation: A comparative analysis of VMI-CS and conventional models	26
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design	26
Follow the money: Techniques for pricing rewards in crowdfunding projects	26
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping	25
A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning	25
Monetizing digital content: fixed price or pay-as-you-wish?	24
The AI live streaming strategies of manufacturers in a co-opetition supply chain	24
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)	23
Live streaming strategy under multi-channel sales of the online retailer	23
Strategies for online game publishers to counter third-party cheats	22
Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy	22
Editorial Board	22
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions	22
GTR: An explainable Graph Topic-aware Recommender for scholarly document	21
Logistics service sharing of sellers on an e-commerce platform considering the behaviour of carbon emission pooling	21
Dynamic pricing vs. pre-announced pricing in supply chain with consumer heterogeneity	21
Super app on demand: Exploring the impact of service synergy on willingness to use a new service	21
Human-machine hybrid prediction market: A promising sales forecasting solution for E-commerce enterprises	21
CDR-ULPT:Cross-domain recommendation for e-commerce using user-level preferences transfer network	20
Emerging technologies in e-commerce operations and supply chain management	20

Information technology affordances in online social commerce: conceptual development and empirical examination	20
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example	20
An AI-enabled multimodal framework for preference prediction in immersive VR shopping using cross-modal attention and domain adaptation	20
Destination evangelism and engagement: Investigation from social media-based travel community	20
AI or manual customer service? Post-sale customer service strategy of EPSC considering consumers’ return behavior under different CRI modes	19
Decision-making and coordination of live commerce supply chain considering dynamic viewership: The role of live streamer	19
What influences Generation Y consumers’ NFT purchase intentions? An extended theory of consumption values perspective on digital collectables	19
Uncovering financial statement fraud detection with multi-modal positive-unlabeled contrastive learning	18
Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform	18
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction	18
Optimal livestream selling strategy with buy-online-and-return-in-store	18
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective	18
Hybridized model selection with Gifi system for categorical data using the genetic algorithm and information complexity	17
Speculation or collection? The impact of owner and item characteristics on polarized price premium in metaverse resale markets	17
Decoding ambivalence: The potential of cue-based design for Customer Facing Technologies	17
Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach	17
Beyond Kano: data-driven redefinition of quality attributes	17
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions	16
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model	16
Insurance policy and pricing decisions in online food delivery market with consumer ratings	16
Editorial Board	16
Decentralized autonomous organizations in e-commerce supply chains: A bayesian method to barrier identification and interrelationship mapping	16
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness	16
How does apology matter? Responding to negative customer reviews on online-to-offline platforms	16
Service and pricing strategy based on AI-as-a-service: The value of fine-tuning service	15
Consumer private data collection strategies for AI-enabled products	15
Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model	15
Should I persuade you to buy or dissuade you from buying? The impact of virtual influencers’ language styles on purchase intention	15
Unveiling the influence of streamer characteristics on sales performance in live streaming commerce	15
Personalize it, no return: Nudging online consumers towards product personalization that makes the product non-returnable with herd instinct and regret nudges	15