OOIR: Observatory of International Research

Papers

(The TQCC of Electronic Commerce Research and Applications is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-07-01 to 2025-07-01.)

Article	Citations
Viral marketing strategies with dual incentives	177
Understanding virtual agents’ service quality in the context of customer service: A fit-viability perspective	134
A systematic literature review on social commerce: Assessing the past and guiding the future	120
Editorial Board	116
Editorial Board	103
Contactless channel for shopping and delivery in the context of social distancing in response to COVID-19 pandemic	97
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale	90
Expert or partner: The matching effect of AI chatbot roles in different service contexts	86
Whom to benefit? Competing platforms’ strategic investment in recommender systems	75
Do the rich grow richer? An empirical analysis of the Matthew effect in an online healthcare community	74
Risk-return modelling in the p2p lending market: Trends, gaps, recommendations and future directions	71
Competing tourism service provider introduction strategy for an online travel platform with demand information sharing	68
Online peer-to-peer lending: A review of the literature	67
From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms	59
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective	59
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing	58
MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction	57
Understanding and forecasting consumer sequential multiscreen viewing behavior	56
Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm	55
Live streaming channel strategy of an online retailer in a supply chain	55
Effects of pricing schemes and platform types on platform-based logistics services	54
Effect of service factors and buy-online-pick-up-in-store strategies through an omnichannel system under an agricultural supply chain management	53
Why do consumers continue to use OTT services?	52
Editorial Board	50
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective	49

Editorial Board	48
Optimal financing strategies with 3PL customized service in a capital-constrained supply chain	46
E-servicescape and customer equity based customer loyalty model for digital services	45
Operation decision model in a platform ecosystem for car-sharing service	44
Shopping with augmented reality: How wow-effect changes the equations!	43
The role of the humanisation of smart home speakers in the personalisation–privacy paradox	43
LIO-PAY: Sustainable low-cost offline payment solution	42
Livestreaming sales strategy considering valuation correlation and influence effect	40
Rating prediction of recommended item based on review deep learning and rating probability matrix factorization	40
A comparative study of various recommendation algorithms based on E-commerce big data	39
You are worth my tipping: Why do people voluntarily pay for User-Generated-Content on social media platforms?	39
Let’s get personal: Which elements elicit perceived personalization in social media advertising?	38
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media	38
DP-SGD-global-adapt-V2-S: Triad improvements of privacy, accuracy and fairness via step decay noise multiplier and step decay upper clipping threshold	34
An investigation on trust in AI-enabled collaboration: Application of AI-Driven chatbot in accommodation-based sharing economy	34
Editorial Board	33
Feature selection for Turkish Crowdfunding projects with using filtering and wrapping methods	33
Welfare promoter or profit obstructor? The role of return-freight insurance in online retailing	33
The power of C2C interactions: Effect of customer responses to online reviews on subsequent ratings	31
Critical success factors in the FinTech World: A stage model	30
Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods	29
Users’ processing of online marketplace listings for high and low involvement goods	27
Pricing and greenness investment for green products with government subsidies: When to apply blockchain technology?	26
Management of social selling and B2B customer-brand engagement: Is direct selling on social media good for your brand and relationships?	26
Platform sharing: From reseller to marketplace	26
Mapping the evolution of e-commerce research through co-word analysis: 2001–2020	26
Follow the money: Techniques for pricing rewards in crowdfunding projects	25
Effect of user-generated image on review helpfulness: Perspectives from object detection	25
Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor	25
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design	25
An intelligent knowledge-based chatbot for customer service	25
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)	24
Live streaming strategy under multi-channel sales of the online retailer	24
Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms	24
The Little Bid More, the Merrier? Quantifying the Effects of Filler-Item Recommendations in Contingent Free Shipping	24
A tale of stores and screens: Unveiling consumer behaviour in omnichannel retailing through the lens of behavioural reasoning	23
Strategies for online game publishers to counter third-party cheats	22
Editorial Board	22
GTR: An explainable Graph Topic-aware Recommender for scholarly document	22
Collaboration or Encroachment? The Content Provider’s Strategic Content Provision Strategy	22
Investigating consumers’ cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach	22
CDR-ULPT:Cross-domain recommendation for e-commerce using user-level preferences transfer network	21
Human-machine hybrid prediction market: A promising sales forecasting solution for E-commerce enterprises	21
Dynamic pricing vs. pre-announced pricing in supply chain with consumer heterogeneity	21
Editorial Board	21
Explaining consumer implementation intentions in mobile shopping with SEM and fsQCA: Roles of visual and technical perceptions	20
Emerging technology-based online scheduling for instant delivery in the O2O retail era	20
Understanding music streaming services via text mining of online customer reviews	20
Personalized product recommendations and firm performance	20
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions	20

Destination evangelism and engagement: Investigation from social media-based travel community	20
Logistics service sharing of sellers on an e-commerce platform considering the behaviour of carbon emission pooling	20
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example	20
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective	19
Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach	19
Learning-by-doing in non-homogeneous tasks: An empirical study of content creator performance on a music streaming platform	19
Hybridized model selection with Gifi system for categorical data using the genetic algorithm and information complexity	19
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction	19
Emerging technologies in e-commerce operations and supply chain management	19
Super app on demand: Exploring the impact of service synergy on willingness to use a new service	19
Factors influencing consumers’ continuous purchase intention on fresh food e-commerce platforms: An organic foods-centric empirical investigation	18
Editorial Board	18
Real-world demotivation as a predictor of continued video game playing: A study on escapism, anxiety and lack of intrinsic motivation	18
Optimal livestream selling strategy with buy-online-and-return-in-store	18
Navigating in online stores: The effect of the primary navigation on consumers’ response—A study based on the apparel e-retailer	17
Decoding ambivalence: The potential of cue-based design for Customer Facing Technologies	17
Which goods are most likely to be subject to click farming? An evidence from the Taobao platform	17
Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee	17
Consumer private data collection strategies for AI-enabled products	17
Unveiling the influence of streamer characteristics on sales performance in live streaming commerce	17
Modeling and prediction of human negotiation behavior in human-computer negotiation	16
Disentangling consumers’ negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model	16
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions	16
How does apology matter? Responding to negative customer reviews on online-to-offline platforms	16
Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model	16
Insurance policy and pricing decisions in online food delivery market with consumer ratings	16
The impact of recommender systems and pricing strategies on brand competition and consumer search	16
The merits of the pre-owned strategy: Price competition in multichannel digital goods distribution	15
The bright side of online recycling: Perspectives of customer’s channel preference and competition	15
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness	15
Business analytics for social goods	15