QME-Quantitative Marketing and Economics

Papers
(The H4-Index of QME-Quantitative Marketing and Economics is 9. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers28
Affirmative action as a cost cutting tool in procurement markets28
The customer journey as a source of information27
Polarized consumption26
The pricing strategies of online grocery retailers15
Incorporating switching reasons into a factor-analytic choice model: A study on benefit segmentation of physicians13
Watching intensity and media franchise engagement13
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry13
Investigating complementarities in subscription software usage using advertising experiments12
Discrete choice in marketing through the lens of rational inattention9
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