QME-Quantitative Marketing and Economics

Papers
(The H4-Index of QME-Quantitative Marketing and Economics is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)
ArticleCitations
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers27
Industry-funded research and bias in food science25
The customer journey as a source of information23
The pricing strategies of online grocery retailers17
Copula-based direct utility models for correlated choice alternatives13
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry12
Watching intensity and media franchise engagement11
A sequential choice model for multiple discrete demand10
Discrete choice in marketing through the lens of rational inattention10
Investigating complementarities in subscription software usage using advertising experiments10
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