QME-Quantitative Marketing and Economics

Papers
(The H4-Index of QME-Quantitative Marketing and Economics is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)
ArticleCitations
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers22
Measuring the competition effects of price-matching guarantees22
Counterfactual inference for consumer choice across many product categories20
The customer journey as a source of information17
Industry-funded research and bias in food science17
The pricing strategies of online grocery retailers14
Copula-based direct utility models for correlated choice alternatives12
Watching intensity and media franchise engagement10
Investigating complementarities in subscription software usage using advertising experiments10
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry10
A sequential choice model for multiple discrete demand10
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