QME-Quantitative Marketing and Economics

Papers
(The H4-Index of QME-Quantitative Marketing and Economics is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)
ArticleCitations
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers27
Industry-funded research and bias in food science25
The customer journey as a source of information23
The pricing strategies of online grocery retailers17
Copula-based direct utility models for correlated choice alternatives13
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry12
Watching intensity and media franchise engagement11
Investigating complementarities in subscription software usage using advertising experiments10
A sequential choice model for multiple discrete demand10
Discrete choice in marketing through the lens of rational inattention10
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