QME-Quantitative Marketing and Economics

Papers
(The H4-Index of QME-Quantitative Marketing and Economics is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers32
Affirmative action as a cost cutting tool in procurement markets30
The customer journey as a source of information28
The pricing strategies of online grocery retailers15
Polarized consumption15
Incorporating switching reasons into a factor-analytic choice model: A study on benefit segmentation of physicians14
Watching intensity and media franchise engagement13
Investigating complementarities in subscription software usage using advertising experiments8
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