OOIR: Observatory of International Research

Papers

(The median citation count of QME-Quantitative Marketing and Economics is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers	22
Measuring the competition effects of price-matching guarantees	22
Counterfactual inference for consumer choice across many product categories	20
The customer journey as a source of information	17
Industry-funded research and bias in food science	17
The pricing strategies of online grocery retailers	14
Copula-based direct utility models for correlated choice alternatives	12
Watching intensity and media franchise engagement	10
Investigating complementarities in subscription software usage using advertising experiments	10
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry	10
A sequential choice model for multiple discrete demand	10
Distilling network effects from Steam	7
Price promotions and “freemium” app monetization	7
Discrete choice in marketing through the lens of rational inattention	7
Complementarities between algorithmic and human decision-making: The case of antibiotic prescribing	7
Face/Off: The adverse effects of increased competition	5
The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election	5
Identification in english auctions with shill bidding	4
Adaptive grids for the estimation of dynamic models	4
Price commitment and the strategic launch of a fighter brand	4
Push and pull: Modeling mobile app promotions and consumer responses	3
Comments on “Counterfactual Inference for Consumer Choice Across Many Product Categories”	3
Predicting rare events in markets with relational data	3
From uniform to bespoke prices: Hotel pricing during EURO 2016	3
Shrinkage priors for high-dimensional demand estimation	2

Mergers with endogenous product choice: The case of the ready-to-eat cereal industry	2
Targeted incentives, broad impacts: Evidence from an E-commerce platform	2
Price promotions, beneficiary framing, and mental accounting	2
The sequential search model: A framework for empirical research	2
Heterogeneous treatment effects and optimal targeting policy evaluation	2
Apparent algorithmic discrimination and real-time algorithmic learning in digital search advertising	2