QME-Quantitative Marketing and Economics

Papers
(The median citation count of QME-Quantitative Marketing and Economics is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers54
Counterfactual inference for consumer choice across many product categories16
Industry-funded research and bias in food science15
Measuring the competition effects of price-matching guarantees15
The customer journey as a source of information13
The pricing strategies of online grocery retailers12
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry9
Copula-based direct utility models for correlated choice alternatives9
Watching intensity and media franchise engagement8
A sequential choice model for multiple discrete demand8
Investigating complementarities in subscription software usage using advertising experiments6
Complementarities between algorithmic and human decision-making: The case of antibiotic prescribing5
Discrete choice in marketing through the lens of rational inattention5
The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election4
Keywords, limited consideration, and organic product listings4
Distilling network effects from Steam4
Price commitment and the strategic launch of a fighter brand3
Face/Off: The adverse effects of increased competition3
Identification in english auctions with shill bidding3
Price promotions and “freemium” app monetization3
Push and pull: Modeling mobile app promotions and consumer responses3
Adaptive grids for the estimation of dynamic models3
Comments on “Counterfactual Inference for Consumer Choice Across Many Product Categories”2
Targeted incentives, broad impacts: Evidence from an E-commerce platform2
Apparent algorithmic discrimination and real-time algorithmic learning in digital search advertising2
From uniform to bespoke prices: Hotel pricing during EURO 20162
Estimating expectations-based reference-price effects in the used-car retail market2
Price promotions, beneficiary framing, and mental accounting2
Shrinkage priors for high-dimensional demand estimation2
Heterogeneous treatment effects and optimal targeting policy evaluation2
The sequential search model: A framework for empirical research2
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