QME-Quantitative Marketing and Economics

Papers
(The median citation count of QME-Quantitative Marketing and Economics is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
Proxies for legal firearm prevalence47
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry11
Push and pull: Modeling mobile app promotions and consumer responses11
Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption9
Copula-based direct utility models for correlated choice alternatives9
Comments on “Counterfactual Inference for Consumer Choice Across Many Product Categories”9
Mergers with endogenous product choice: The case of the ready-to-eat cereal industry9
CPG consumption in times of recession: novel evidence from matched administrative data8
Effect of search cost in the presence of search deterring informative advertising7
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers7
From uniform to bespoke prices: Hotel pricing during EURO 20166
Counterfactual inference for consumer choice across many product categories6
Distilling network effects from Steam5
Measuring the competition effects of price-matching guarantees5
Prices and promotions in U.S. retail markets4
Signaling quality via demand lockout3
Vertical integration of platforms and product prominence3
Industry-funded research and bias in food science3
Price promotions and “freemium” app monetization3
Keywords, limited consideration, and organic product listings3
Non-linear pricing effects in conjoint analysis2
Transitory shocks, limited attention, and a firm’s decision to exit2
Correction to: Better with buy now, pay later?: a competitive analysis2
The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election2
Heterogeneous treatment effects and optimal targeting policy evaluation2
CRM Targeting with reference-dependent sensitivities: Evidence from the casino industry1
Leveraging loyalty programs using competitor based targeting1
Store expensiveness and consumer saving: Insights from a new decomposition of price dispersion1
Price promotions, beneficiary framing, and mental accounting1
Measuring consumer sensitivity to audio advertising: a long-run field experiment on Pandora internet radio1
The customer journey as a source of information1
Targeted incentives, broad impacts: Evidence from an E-commerce platform1
Correction to: Counterfactual inference for consumer choice across many product categories1
Watching intensity and media franchise engagement1
Shrinkage priors for high-dimensional demand estimation1
Face/Off: The adverse effects of increased competition1
0.021775007247925