OOIR: Observatory of International Research

Papers

(The median citation count of QME-Quantitative Marketing and Economics is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers	58
Measuring the competition effects of price-matching guarantees	19
Counterfactual inference for consumer choice across many product categories	16
The customer journey as a source of information	15
Industry-funded research and bias in food science	15
The pricing strategies of online grocery retailers	14
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry	12
Copula-based direct utility models for correlated choice alternatives	10
Investigating complementarities in subscription software usage using advertising experiments	9
A sequential choice model for multiple discrete demand	9
Watching intensity and media franchise engagement	9
Discrete choice in marketing through the lens of rational inattention	6
Distilling network effects from Steam	5
Complementarities between algorithmic and human decision-making: The case of antibiotic prescribing	5
Keywords, limited consideration, and organic product listings	4
Price promotions and “freemium” app monetization	4
Identification in english auctions with shill bidding	4
Face/Off: The adverse effects of increased competition	4
Adaptive grids for the estimation of dynamic models	4
The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election	4
Heterogeneous treatment effects and optimal targeting policy evaluation	3
Push and pull: Modeling mobile app promotions and consumer responses	3
From uniform to bespoke prices: Hotel pricing during EURO 2016	3
Price commitment and the strategic launch of a fighter brand	3
Shrinkage priors for high-dimensional demand estimation	3

Comments on “Counterfactual Inference for Consumer Choice Across Many Product Categories”	3
Targeted incentives, broad impacts: Evidence from an E-commerce platform	2
Apparent algorithmic discrimination and real-time algorithmic learning in digital search advertising	2
Estimating expectations-based reference-price effects in the used-car retail market	2
Mergers with endogenous product choice: The case of the ready-to-eat cereal industry	2
Price promotions, beneficiary framing, and mental accounting	2
The sequential search model: A framework for empirical research	2