QME-Quantitative Marketing and Economics

Papers
(The TQCC of QME-Quantitative Marketing and Economics is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
Proxies for legal firearm prevalence47
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry11
Push and pull: Modeling mobile app promotions and consumer responses11
Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption9
Copula-based direct utility models for correlated choice alternatives9
Comments on “Counterfactual Inference for Consumer Choice Across Many Product Categories”9
Mergers with endogenous product choice: The case of the ready-to-eat cereal industry9
CPG consumption in times of recession: novel evidence from matched administrative data8
Effect of search cost in the presence of search deterring informative advertising7
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers7
From uniform to bespoke prices: Hotel pricing during EURO 20166
Counterfactual inference for consumer choice across many product categories6
Distilling network effects from Steam5
Measuring the competition effects of price-matching guarantees5
Prices and promotions in U.S. retail markets4
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