QME-Quantitative Marketing and Economics

Papers
(The TQCC of QME-Quantitative Marketing and Economics is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers28
Affirmative action as a cost cutting tool in procurement markets28
The customer journey as a source of information27
Polarized consumption26
The pricing strategies of online grocery retailers15
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry13
Incorporating switching reasons into a factor-analytic choice model: A study on benefit segmentation of physicians13
Watching intensity and media franchise engagement13
Investigating complementarities in subscription software usage using advertising experiments12
Discrete choice in marketing through the lens of rational inattention9
Complementarities between algorithmic and human decision-making: The case of antibiotic prescribing8
Distilling network effects from Steam7
Price promotions and “freemium” app monetization6
Adaptive grids for the estimation of dynamic models5
Identification in english auctions with shill bidding5
Price commitment and the strategic launch of a fighter brand5
Large Language Models and Creative Content Design: a case study of email marketing at Wine Access5
Face/Off: The adverse effects of increased competition5
Bayesian learning and skill accumulation in video game play5
0.022181987762451