QME-Quantitative Marketing and Economics

Papers
(The TQCC of QME-Quantitative Marketing and Economics is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)
ArticleCitations
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers27
Industry-funded research and bias in food science25
The customer journey as a source of information23
The pricing strategies of online grocery retailers17
Copula-based direct utility models for correlated choice alternatives13
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry12
Watching intensity and media franchise engagement11
Discrete choice in marketing through the lens of rational inattention10
Investigating complementarities in subscription software usage using advertising experiments10
A sequential choice model for multiple discrete demand10
Distilling network effects from Steam8
Complementarities between algorithmic and human decision-making: The case of antibiotic prescribing8
The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election7
Identification in english auctions with shill bidding5
Face/Off: The adverse effects of increased competition5
Price promotions and “freemium” app monetization5
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