QME-Quantitative Marketing and Economics

Papers
(The TQCC of QME-Quantitative Marketing and Economics is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)
ArticleCitations
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers30
The customer journey as a source of information28
Affirmative action as a cost cutting tool in procurement markets28
Polarized consumption27
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry15
The pricing strategies of online grocery retailers15
Incorporating switching reasons into a factor-analytic choice model: A study on benefit segmentation of physicians13
Investigating complementarities in subscription software usage using advertising experiments12
Watching intensity and media franchise engagement12
Discrete choice in marketing through the lens of rational inattention9
Complementarities between algorithmic and human decision-making: The case of antibiotic prescribing8
The impact of dollar store expansion on local market structure and food access7
Price promotions and “freemium” app monetization6
Contests, gamification, and persistent engagement in educational technology6
Distilling network effects from Steam6
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