QME-Quantitative Marketing and Economics

Papers
(The TQCC of QME-Quantitative Marketing and Economics is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-07-01 to 2025-07-01.)
ArticleCitations
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers57
Measuring the competition effects of price-matching guarantees18
Counterfactual inference for consumer choice across many product categories16
Industry-funded research and bias in food science15
The customer journey as a source of information14
The pricing strategies of online grocery retailers13
Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry12
Copula-based direct utility models for correlated choice alternatives10
Watching intensity and media franchise engagement8
A sequential choice model for multiple discrete demand8
Investigating complementarities in subscription software usage using advertising experiments7
Discrete choice in marketing through the lens of rational inattention6
Complementarities between algorithmic and human decision-making: The case of antibiotic prescribing5
Distilling network effects from Steam5
Face/Off: The adverse effects of increased competition4
Keywords, limited consideration, and organic product listings4
Price promotions and “freemium” app monetization4
Adaptive grids for the estimation of dynamic models4
The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election4
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