QME-Quantitative Marketing and Economics

Papers
(The TQCC of QME-Quantitative Marketing and Economics is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers32
Affirmative action as a cost cutting tool in procurement markets30
The customer journey as a source of information28
The pricing strategies of online grocery retailers15
Polarized consumption15
Incorporating switching reasons into a factor-analytic choice model: A study on benefit segmentation of physicians14
Watching intensity and media franchise engagement13
Investigating complementarities in subscription software usage using advertising experiments8
Discrete choice in marketing through the lens of rational inattention7
Complementarities between algorithmic and human decision-making: The case of antibiotic prescribing7
The impact of dollar store expansion on local market structure and food access6
Large Language Models and Creative Content Design: a case study of email marketing at Wine Access6
Contests, gamification, and persistent engagement in educational technology6
Bayesian learning and skill accumulation in video game play5
Face/Off: The adverse effects of increased competition5
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