OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Service Management is 20. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Guest editorial: How value cocreation and innovation drive service ecosystem evolution	214
Delineating transformative value creation through service communications: an integrative framework	203
The olfactory experience (in retail) scale: construction, validation and generalization	125
The nature and fundamental elements of digital service innovation	120
Research on service frontline employees: a science – practice perspective	94
Institutional dissonance and innovation: higher education from a service ecosystems perspective	83
Mediating service experiences with online photos: the role of consumers' perceptions of the mediated servicescape	67
Blending access-based services and triadic frameworks: an empirical evaluation of Packaging-as-a-Service	67
A meta-analysis of the relationship between service teamwork mechanisms and customer service outcomes	63
Guest editorial: Opportunities and challenges at the crossroads of communication and services	54
Characterizing digital service innovation: phases, actors, functions and interactions in the context of a digital service platform	47
Exploring customer engagement tensions when pursuing responsible business practices	47
Organizational resiliency through practice innovation: forced brand evolution in a prolonged exogenous service ecosystem disruption	47
Service robot–employee task allocation strategies: well-being within the intrusion challenge	46
To do or not to do? A typology of ethical dilemmas in services (TEDS)	45
I am. Therefore, I will? Predicting customers' willingness to co-create using five-factor theory	45
Opportunities for social activism in transformative service research: a research agenda	44
Frontline service employee research: integration of systematic literature reviews and recommendations for future scholarship	44
Value cocreation and innovation involving consumers and providers interacting with technology: a digital ethnographic study of online mental health forums	41
Realizing the economic and circular potential of sharing business models by engaging consumers	39
Self-service technology recovery: the importance of psychological need support	38
Alexa, it’s not just us! Voice commerce through the lens of service providers and consumers	36
Happiness blooms from within: how mindset shapes consumer happiness after experiential consumption	35
Communication in service ecosystems through value propositions: dilemmas and future research avenues	34
AI as a change agent in an aging society: toward the sustainable behavior of service organizations and customers	33

Algorithmic branding through platform assemblages: core conceptions and research directions for a new era of marketing and service management	33
Leveraging artificial intelligence in firm-generated online customer communities: a framework and future research agenda	33
Understanding consumer behaviour in evolving subscription markets – lessons from sports season tickets research	32
A holistic framework for sustainable service technology: insights from Eastern philosophies	30
People–planet–profits for a sustainable world: integrating the triple-P idea in the marketing strategy, implementation and evaluation of service firms	30
A research agenda at the intersection of sport sponsorship and service	29
Towards a theory of brand love in services: the power of identity and social relationships	28
Technologies in service communication: looking forward	26
Friend, mentor, lover: does chatbot engagement lead to psychological dependence?	24
Affordances advancing user-created communication (UCC) in service: interactivity, visibility and anonymity	23
Learning from the pioneering founders of the service research field	23
Frontline employee expectations on working with physical robots in retailing	23
The event study methodology: a pathway to financial insights about service management	21
Understanding and managing engagement journeys	21
The role of recommender systems in fostering consumers' long-term platform engagement	20
Frontline employee competencies for technologically complex service environments: a conceptual model of mindfulness orientation	20
Bridging two tales of engagement: a meta-analytic review of employee engagement and customer engagement in service contexts	20
Co-creation in healthcare: framing the outcomes and their determinants	20
Beyond templates: methodological reporting practices and their impact in qualitative service research	20
Viva robonomics!? Cost–benefit analysis of robots and future directions in service and robonomics research	20