OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Hospitality Marketing & Management is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Drivers of and barriers to customer value co-creation behaviors in the robot-assisted restaurant context	408
Effect of situational factors (control, convenience, time pressure, and order complexity) on customers’ self-service technology choices	203
Does dysfunctional customer behavior really impact the turnover intention of hotel guest-contact employees? The role of wisdom leadership and job embeddedness	187
Past, present, and future of anthropomorphism in hospitality & tourism: conceptualization and systematic review	73
Modeling consumers’ trust in mobile food delivery apps: perspectives of technology acceptance model, mobile service quality and personalization-privacy theory	73
Hi Alexa, do hotel guests have privacy concerns with you?: A cross-cultural study	67
Understanding psychological ownership in access-based consumption through a theory synthesis: an investigation of Airbnb and hotels	66
A meta-analysis of antecedents and outcomes of psychological capital in hospitality and tourism	65
Artificial intelligence features and their service outcomes: a meta-analysis	55
Narrative or non-narrative? The effects of short video content structure on mental simulation and resort brand attitude	54
Burnout or boreout: A meta-analytic review and synthesis of burnout and boreout literature in hospitality and tourism	48
Inclusive yet unconvincing: when robot-delivered inclusive service undermines customer citizenship behavior	44
Corporate social responsibility authenticity as an antecedent to customer citizenship behavior: evidence from hospitality industry in Taiwan	43
Understanding customer attitudes and behaviors towards drone food delivery services: An investigation of customer motivations and challenges	42
Impact of metaverse experiences on consumer behavior in metaverse-enabled hospitality retailing: the role of realism, immersion, convenience, and social interaction	37
Employees’ sustainability behavior: moderating effects of customer environmental awareness	37
Strategizing human-robot role matrix: balancing automation and human touch	36
Cultivating consumer extra-role behaviors via green psychological benefits: the roles of gratitude and perceived consumer effectiveness	35
Good or excellent? Factors determining online hotel ratings. A spatial approach	35
Effects of paradoxical leadership on generation Y employees’ voice behavior: Exploring the chain mediating role of employees’ psychological safety and job crafting	35
Unperplexing the nexus between physical evidence and guest retention at beach resorts: multiple sequential mediation models	34
Critical determinants of intentions to revisit smart hotels: an examination of smart service interactional experience, emotions, and technophilia	33
How does the tourism and hospitality industry use artificial intelligence? A review of empirical studies and future research agenda	31
Customers’ metaverse service encounter perceptions: sentiment analysis and topic modeling	30
Addressing service profit chain with artificial and emotional intelligence	29

A profile deviation approach to enhancing relationship marketing outcomes	28
Does ethnic affinity affect consumers’ posting behavior? Evidence from face recognition and difference-in-differences design	28
From novelty to necessity: evolving consumer expectations and experiences in human-technology interactions	28
Service robot’s responses in service recovery and service evaluation: the moderating role of robots’ social perception	27
Corporate digital responsibility: navigating ethical, societal, and environmental challenges in the digital age and exploring future research directions	27
Responding to negative reviews? The interplay of management response strategy and service failure type	27
The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions	24
Long-term effects of AI-Powered robots on employee creativity in the hospitality industry: psychological mechanisms of human–AI collaboration	24
High-performance work systems and employees’ outcomes in challenging contexts: the role of hindrance stressors	24
Multiple mediating effects in the association between hotels’ eco-label credibility and green WOM behavior	23
How dark traits and regulatory focus manifest in online hotel reviews: a textual content analysis	23
Theorizing vloggers’ approaches and practices in travel vlog production through grounded theory	23
Beyond Reality: Examining the Opportunities and Challenges of Cross-Border Integration between Metaverse and Hospitality Industries	22
Toward pro-environmental performance in the hospitality industry: empirical evidence on the mediating and interaction analysis	21
Green entrepreneurship orientation, green innovation and hotel performance: the moderating role of managerial environmental concern	21
To break or not to break? The dual effects of employee-AI collaborative identification on employee pro-customer rule breaking	21
Social connectedness and well-being of elderly customers: Do employee-to-customer interactions matter?	21
Navigating workplace technological challenges: the role of technology curiosity and peace of mind in enhancing employee work-life wellbeing and work pleasure	21
Examining the antecedents and effects of hotel corporate reputation on customers’ loyalty and citizenship behavior: an integrated framework	20
Customer perception of price fairness in human-robot interaction: examining the role of anthropomorphism and social presence	19
Empowered to excel: How and when customer empowering behaviors ignite employee customer-oriented citizenship behaviors	19
Effects of human-robot interaction type on customer tolerance of humanoid robot service failure	18
Relational energy and co-creation: effects on hospitality stakeholders’ wellbeing	18
Generative artificial intelligence in hospitality and tourism: future capabilities, AI prompts and real-world applications	18
Exploring mental health from the perspective of DNA methylation: evidence from the hospitality employees	18
Comparative Analysis of Per-Tourist and Total Carbon Emissions Generated in Hospitality and Tourism Sectors:Impact on Climate Change and Implications for Economy, Society, and Environment	18
The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions	17
Sexual orientation identity matters: Lesbian, Gay, and Bi-sexual customers’ perceptions of service encounters	17
An investigation of the asymmetric relationships between service quality attributes and customer engagement: a three-factor theory approach	17
Antecedents and consequences of new technology application behavior on word of mouth: The moderating roles of perceived interactivity	17
Livestream commerce in the food and beverage sector: how personal, social, and technical antecedents drive trust, affective commitment, and impulsive buying behavior	17
Green human resource management in hospitality: nurturing green voice behaviors through passion and mindfulness	17
P2P accommodation motivators and repurchase intention: A comparison of indirect and total effects before and during the COVID-19 pandemic	17
Value co-destruction behavior in peer-to-peer accommodation: evidence of dark triad, moral disengagement, and host incivility	17
Perceived meaningfulness or ego depletion? A two-path model of servant leadership behaviors influence on intention to leave	17
Cute or competent? Contextual dynamics of consumer acceptance toward service robots	16
Connecting transformational leadership and emotional energy to job performance: the boundary role of meaningful work	15
Effects of emotional labor on emotional memory: the moderating role of emotional tolerance levels	15
Do green practices and green image promote consumers’ participation in social network sites (SNS)?	14
Effects of contemporary technologies, such as blockchain and artificial intelligence (AI) in enhancing consumers’ trustworthiness of online reviews	13
Investigating a sequential mediation effect between unethical leadership and unethical pro-family behavior: testing moral awareness as a moderator	13
Emerging dimensions of blockchain application in tourism and hospitality sector: a systematic literature review	13
Unveiling customer intentions: exploring factors driving engagement with hospitality virtual influencers	13
Understanding the consequences of robotic interaction quality and outcome quality: A three-phased affordance theory-based approach	12
Reexamination of consumers’ willingness to stay at green hotels: rethinking the role of social identity theory, value-belief-norm theory, and theory of planned behavior	12
Effects of servant leadership on service quality: Mediating roles of employees’ relational energy perceptions with managers and emotional energy perceptions toward work roles	12
When norms meet innovation: how pro-social, self-interest, and normative motives shape lab-grown meat acceptance in restaurants	12
How does smart technology, artificial intelligence, automation, robotics, and algorithms (STAARA) awareness affect hotel employees’ career perceptions? A disruptive innovation theory perspective	12
Consumer response to diversity and inclusion initiatives in hospitality: role of brand integrity and materialism	12
Effect of peer-to-peer accommodation customer misbehavior on host’s proactive customer service performance	12

Conceptualizing ethical leadership in Eastern cultural context and examining its impact on hotel employees’ voice behavior	12
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures: does apology letter matter?	12
Adverse impacts of revealing the presence of “Artificial Intelligence (AI)” technology in product and service descriptions on purchase intentions: the mediating role of emotional trust and the moderat	11
Hotel services in the digital age: Heterogeneity in guests’ contactless technology acceptance	11
Exploring the effects of green service innovation on psychological and behavioral customer outcomes in the luxury hotel segment	11
The Great Resignation and Quiet Quitting paradigm shifts: An overview of current situation and future research directions	11
What affects the use of green technology in hotels? Assessing hotel management viewpoint using natural language processing based qualitative study	11
The impact of leaders’ affiliative humor and aggressive humor on the workplace ostracism: a serial mediation model	11
From function to feeling: exploring the effects of human-like traits in service robots on perceived authenticity and value	11
Residents’ entrepreneurship motives, attitude, and behavioral intention toward the meal-sharing economy	11
When leader’s workaholism meets the dark triad: understanding employee zero-sum mindset and resilience in relation to retention	11
Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention	11
The mediating role of organizational identification between corporate social responsibility dimensions and employee opportunistic behavior: Evidence from symmetric and asymmetric approach triangulatio	11
Does travel desire influence COVID-19 vaccination intentions?	10
Linking extroversion diversity to group service innovation among Chinese and Australian hospitality employees: The roles of adhocracy culture and creative role identity	10
The AI empathy effect: a mechanism of emotional contagion	10
Guest interaction with hotel booking website information: scale development and validation of antecedents and consequences	10
Service sabotage in hospitality: A meta-analytic review	10
Sensory Experience at Farm-to-Table Events (SEFTE): conceptualization and scale development	10
Hospitality and tourism experience in metaverse: an examination of users’ behavior, motivations, and preferences	10
When automation backfires: exploring the impact of consumer resistance to AI application in hybrid service agents	10