OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Hospitality Marketing & Management is 21. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Does dysfunctional customer behavior really impact the turnover intention of hotel guest-contact employees? The role of wisdom leadership and job embeddedness	265
Past, present, and future of anthropomorphism in hospitality & tourism: conceptualization and systematic review	254
Drivers of and barriers to customer value co-creation behaviors in the robot-assisted restaurant context	120
Effect of situational factors (control, convenience, time pressure, and order complexity) on customers’ self-service technology choices	77
Hi Alexa, do hotel guests have privacy concerns with you?: A cross-cultural study	71
Understanding psychological ownership in access-based consumption through a theory synthesis: an investigation of Airbnb and hotels	60
Artificial intelligence features and their service outcomes: a meta-analysis	53
Narrative or non-narrative? The effects of short video content structure on mental simulation and resort brand attitude	49
A meta-analysis of antecedents and outcomes of psychological capital in hospitality and tourism	47
Corporate social responsibility authenticity as an antecedent to customer citizenship behavior: evidence from hospitality industry in Taiwan	47
Understanding customer attitudes and behaviors towards drone food delivery services: An investigation of customer motivations and challenges	46
When uncertainty fuels bias: unconscious racial discrimination against sharing economy service providers in Airbnb	42
Inclusive yet unconvincing: when robot-delivered inclusive service undermines customer citizenship behavior	42
Cultivating consumer extra-role behaviors via green psychological benefits: the roles of gratitude and perceived consumer effectiveness	41
Strategizing human-robot role matrix: balancing automation and human touch	41
Unperplexing the nexus between physical evidence and guest retention at beach resorts: multiple sequential mediation models	39
Employees’ sustainability behavior: moderating effects of customer environmental awareness	38
The double-edged sword effect of human-robot collaboration on hospitality employees’ service innovation behavior	37
Good or excellent? Factors determining online hotel ratings. A spatial approach	37
How does the tourism and hospitality industry use artificial intelligence? A review of empirical studies and future research agenda	34
Impact of metaverse experiences on consumer behavior in metaverse-enabled hospitality retailing: the role of realism, immersion, convenience, and social interaction	34
Self-esteem or blame? How do customers’ protective face orientation and attribution of responsibility affect food waste reduction?	34
Effects of paradoxical leadership on generation Y employees’ voice behavior: Exploring the chain mediating role of employees’ psychological safety and job crafting	34
Critical determinants of intentions to revisit smart hotels: an examination of smart service interactional experience, emotions, and technophilia	33
Time flows, choices follow: exploring how the timing of services shapes customer preference for service robots versus human employees	32

Customers’ metaverse service encounter perceptions: sentiment analysis and topic modeling	32
A profile deviation approach to enhancing relationship marketing outcomes	32
Responding to negative reviews? The interplay of management response strategy and service failure type	31
The impact of chatbot communication style on switching intention of consumer in hospitality: the moderating role of social perception	31
Does ethnic affinity affect consumers’ posting behavior? Evidence from face recognition and difference-in-differences design	31
Corporate digital responsibility: navigating ethical, societal, and environmental challenges in the digital age and exploring future research directions	30
Service robot’s responses in service recovery and service evaluation: the moderating role of robots’ social perception	30
From novelty to necessity: evolving consumer expectations and experiences in human-technology interactions	29
Long-term effects of AI-Powered robots on employee creativity in the hospitality industry: psychological mechanisms of human–AI collaboration	28
Correction	27
Theorizing vloggers’ approaches and practices in travel vlog production through grounded theory	27
High-performance work systems and employees’ outcomes in challenging contexts: the role of hindrance stressors	26
Navigating workplace technological challenges: the role of technology curiosity and peace of mind in enhancing employee work-life wellbeing and work pleasure	25
Multiple mediating effects in the association between hotels’ eco-label credibility and green WOM behavior	25
How dark traits and regulatory focus manifest in online hotel reviews: a textual content analysis	24
Beyond Reality: Examining the Opportunities and Challenges of Cross-Border Integration between Metaverse and Hospitality Industries	24
The effect of hotel digital leadership on employee digital voice: a social cognitive theory perspective	24
Green entrepreneurship orientation, green innovation and hotel performance: the moderating role of managerial environmental concern	24
Exploring mental health from the perspective of DNA methylation: evidence from the hospitality employees	23
To break or not to break? The dual effects of employee-AI collaborative identification on employee pro-customer rule breaking	23
Social connectedness and well-being of elderly customers: Do employee-to-customer interactions matter?	23
Digital crisis communication in hospitality and tourism: public and industry perspectives from China	22
Empowered to excel: How and when customer empowering behaviors ignite employee customer-oriented citizenship behaviors	21
Customer perception of price fairness in human-robot interaction: examining the role of anthropomorphism and social presence	21
Tripolar sentiment toward generative AI in hospitality marketing: legitimacy, herd dynamics, and managerial implications	21