OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Hospitality Marketing & Management is 19. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Drivers of and barriers to customer value co-creation behaviors in the robot-assisted restaurant context	408
Effect of situational factors (control, convenience, time pressure, and order complexity) on customers’ self-service technology choices	203
Does dysfunctional customer behavior really impact the turnover intention of hotel guest-contact employees? The role of wisdom leadership and job embeddedness	187
Past, present, and future of anthropomorphism in hospitality & tourism: conceptualization and systematic review	73
Modeling consumers’ trust in mobile food delivery apps: perspectives of technology acceptance model, mobile service quality and personalization-privacy theory	73
Hi Alexa, do hotel guests have privacy concerns with you?: A cross-cultural study	67
Understanding psychological ownership in access-based consumption through a theory synthesis: an investigation of Airbnb and hotels	66
A meta-analysis of antecedents and outcomes of psychological capital in hospitality and tourism	65
Artificial intelligence features and their service outcomes: a meta-analysis	55
Narrative or non-narrative? The effects of short video content structure on mental simulation and resort brand attitude	54
Burnout or boreout: A meta-analytic review and synthesis of burnout and boreout literature in hospitality and tourism	48
Inclusive yet unconvincing: when robot-delivered inclusive service undermines customer citizenship behavior	44
Corporate social responsibility authenticity as an antecedent to customer citizenship behavior: evidence from hospitality industry in Taiwan	43
Understanding customer attitudes and behaviors towards drone food delivery services: An investigation of customer motivations and challenges	42
Impact of metaverse experiences on consumer behavior in metaverse-enabled hospitality retailing: the role of realism, immersion, convenience, and social interaction	37
Employees’ sustainability behavior: moderating effects of customer environmental awareness	37
Strategizing human-robot role matrix: balancing automation and human touch	36
Cultivating consumer extra-role behaviors via green psychological benefits: the roles of gratitude and perceived consumer effectiveness	35
Good or excellent? Factors determining online hotel ratings. A spatial approach	35
Effects of paradoxical leadership on generation Y employees’ voice behavior: Exploring the chain mediating role of employees’ psychological safety and job crafting	35
Unperplexing the nexus between physical evidence and guest retention at beach resorts: multiple sequential mediation models	34
Critical determinants of intentions to revisit smart hotels: an examination of smart service interactional experience, emotions, and technophilia	33
How does the tourism and hospitality industry use artificial intelligence? A review of empirical studies and future research agenda	31
Customers’ metaverse service encounter perceptions: sentiment analysis and topic modeling	30
Addressing service profit chain with artificial and emotional intelligence	29

A profile deviation approach to enhancing relationship marketing outcomes	28
Does ethnic affinity affect consumers’ posting behavior? Evidence from face recognition and difference-in-differences design	28
From novelty to necessity: evolving consumer expectations and experiences in human-technology interactions	28
Service robot’s responses in service recovery and service evaluation: the moderating role of robots’ social perception	27
Corporate digital responsibility: navigating ethical, societal, and environmental challenges in the digital age and exploring future research directions	27
Responding to negative reviews? The interplay of management response strategy and service failure type	27
The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions	24
Long-term effects of AI-Powered robots on employee creativity in the hospitality industry: psychological mechanisms of human–AI collaboration	24
High-performance work systems and employees’ outcomes in challenging contexts: the role of hindrance stressors	24
Multiple mediating effects in the association between hotels’ eco-label credibility and green WOM behavior	23
How dark traits and regulatory focus manifest in online hotel reviews: a textual content analysis	23
Theorizing vloggers’ approaches and practices in travel vlog production through grounded theory	23
Beyond Reality: Examining the Opportunities and Challenges of Cross-Border Integration between Metaverse and Hospitality Industries	22
Toward pro-environmental performance in the hospitality industry: empirical evidence on the mediating and interaction analysis	21
Green entrepreneurship orientation, green innovation and hotel performance: the moderating role of managerial environmental concern	21
To break or not to break? The dual effects of employee-AI collaborative identification on employee pro-customer rule breaking	21
Social connectedness and well-being of elderly customers: Do employee-to-customer interactions matter?	21
Navigating workplace technological challenges: the role of technology curiosity and peace of mind in enhancing employee work-life wellbeing and work pleasure	21
Examining the antecedents and effects of hotel corporate reputation on customers’ loyalty and citizenship behavior: an integrated framework	20
Customer perception of price fairness in human-robot interaction: examining the role of anthropomorphism and social presence	19
Empowered to excel: How and when customer empowering behaviors ignite employee customer-oriented citizenship behaviors	19