OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Research in Interactive Marketing is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Can the humanisation of smart home speakers improve user's attitude towards covert information collection?	159
More than just a preview: how teaser videos shape consumer livestream watching through the mediating role of inspiration	131
Standing out or fading away: the impact of luxury brand story types on brand equity	100
Determinants of relationship termination intentions and their evolution: a two time-lag approach	91
Persuasive and substantive: the impact of matching charity advertising appeal with numeric format on individual donation intentions	87
Recommendation agents (RAs) in interactive online retailing: an investigation on consumers’ shunning recommended products	85
The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness	82
The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type	82
Emotional anthropomorphism of notifications and app engagement: does the usage frequency matter?	81
Visual narratives and audience engagement: edutainment interactive strategies with computer vision and natural language processing	74
Virtual ideality vs. virtual authenticity: exploring the role of social signals in interactive marketing	64
Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection	56
Exploring the relationship between social media use and anti-luxury behavior: implications for interactive marketing strategies	50
YouTube influencer marketing through parasocial interaction: a dyadic perspective	46
Where’s the interactive marketing in the interactive marketing literature? A state-of-the-art review and research agenda	46
Recommender systems impact on Platform’s content and outcomes: the role of providers and algorithm designs	42
Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity	41
The impact of brand transparency of food delivery apps in interactive brand communication	37
Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience	36
The impact of product evaluation on appreciative engagement in social free sampling: a persuasion knowledge model perspective	34
Publisher’s Note	33
Untouchable them: the effect of chatbot gender on angry customers	32
Revisiting privacy in interactive marketing: perspectives from Asian consumers	31
Does the verified badge of social media matter? The perspective of trust transfer theory	31
A praise of whom matters: how company size and brand gender shape consumer evaluations of the praiser	27

The virality of advertising content	27
How source of product acquisition affects consumers' reliance on positive word-of-mouth: a mental imagery perspective	27