OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Research in Interactive Marketing is 26. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Can the humanisation of smart home speakers improve user's attitude towards covert information collection?	132
Standing out or fading away: the impact of luxury brand story types on brand equity	115
Bullying an AI? Misbehavior toward an AI moral patient in interactive marketing	115
Determinants of relationship termination intentions and their evolution: a two time-lag approach	104
Recommendation agents (RAs) in interactive online retailing: an investigation on consumers’ shunning recommended products	81
The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type	68
More than just a preview: how teaser videos shape consumer livestream watching through the mediating role of inspiration	64
Persuasive and substantive: the impact of matching charity advertising appeal with numeric format on individual donation intentions	57
Emotional anthropomorphism of notifications and app engagement: does the usage frequency matter?	54
Virtual ideality vs. virtual authenticity: exploring the role of social signals in interactive marketing	53
The interplay between AI’s autonomy level and anthropomorphic relationship on consumers’ evaluations of AI products: the mediating role of self-AI integration	49
Exploring the relationship between social media use and anti-luxury behavior: implications for interactive marketing strategies	45
Catwalks and sales: fashion shows in live streaming	44
Visual narratives and audience engagement: edutainment interactive strategies with computer vision and natural language processing	41
Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection	39
YouTube influencer marketing through parasocial interaction: a dyadic perspective	38
Editorial: The changing landscape of marketing research in the AI era: prospects and challenges	35
The impact of brand transparency of food delivery apps in interactive brand communication	33
Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience	33
When and how social distance and self-construal influence the virality of social media challenge campaigns	31
Corrigendum: When information fits the experience: a dual-congruity perspective on real-world intentions toward virtual brand events	31
Recommender systems impact on Platform’s content and outcomes: the role of providers and algorithm designs	31
Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity	29
Where’s the interactive marketing in the interactive marketing literature? A state-of-the-art review and research agenda	28
Revisiting privacy in interactive marketing: perspectives from Asian consumers	27

Publisher’s Note	27
The impact of product evaluation on appreciative engagement in social free sampling: a persuasion knowledge model perspective	26