OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Research in Interactive Marketing is 32. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
Determinants of relationship termination intentions and their evolution: a two time-lag approach	179
Does cluttered social media environment hurt advertising effectiveness? The moderation of ad types and personalization	153
Can the humanisation of smart home speakers improve user's attitude towards covert information collection?	116
How interactivity and vividness influence consumer virtual reality shopping experience: the mediating role of telepresence	98
The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type	97
The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness	92
How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue	92
Visual narratives and audience engagement: edutainment interactive strategies with computer vision and natural language processing	77
I am feeling so good! Motivations for interacting in online brand communities	74
Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection	71
Virtual ideality vs. virtual authenticity: exploring the role of social signals in interactive marketing	64
YouTube influencer marketing through parasocial interaction: a dyadic perspective	62
Exploring the relationship between social media use and anti-luxury behavior: implications for interactive marketing strategies	60
How consumer opinions are affected by marketers: an empirical examination by deep learning approach	59
Emotional anthropomorphism of notifications and app engagement: does the usage frequency matter?	57
How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement	55
Recommender systems impact on Platform’s content and outcomes: the role of providers and algorithm designs	54
Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity	46
Influencers' intimate self-disclosure and its impact on consumers' self-brand connections: scale development, validation, and application	43
The impact of brand transparency of food delivery apps in interactive brand communication	43
Revisiting privacy in interactive marketing: perspectives from Asian consumers	40
Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes	40
Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience	40
Informing, implying or directing? Testing the effects of message sidedness, conclusiveness and their interaction in national and local Google Ads campaigns	37
Make the apps stand out: discoverability and perceived value are vital for adoption	36

Let's play with emojis! How to make emojis more effective in social media advertising using promocodes and temporal orientation	36
Publisher’s Note	35
Untouchable them: the effect of chatbot gender on angry customers	34
Does the verified badge of social media matter? The perspective of trust transfer theory	34
How source of product acquisition affects consumers' reliance on positive word-of-mouth: a mental imagery perspective	33
The virality of advertising content	33
The impact of product evaluation on appreciative engagement in social free sampling: a persuasion knowledge model perspective	32
Brand avatars: impact of social interaction on consumer–brand relationships	32