OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Research in Interactive Marketing is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Can the humanisation of smart home speakers improve user's attitude towards covert information collection?	143
Determinants of relationship termination intentions and their evolution: a two time-lag approach	120
More than just a preview: how teaser videos shape consumer livestream watching through the mediating role of inspiration	94
The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type	83
Standing out or fading away: the impact of luxury brand story types on brand equity	82
Recommendation agents (RAs) in interactive online retailing: an investigation on consumers’ shunning recommended products	80
Persuasive and substantive: the impact of matching charity advertising appeal with numeric format on individual donation intentions	79
The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness	76
Visual narratives and audience engagement: edutainment interactive strategies with computer vision and natural language processing	71
Emotional anthropomorphism of notifications and app engagement: does the usage frequency matter?	71
YouTube influencer marketing through parasocial interaction: a dyadic perspective	70
Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection	57
Exploring the relationship between social media use and anti-luxury behavior: implications for interactive marketing strategies	50
Virtual ideality vs. virtual authenticity: exploring the role of social signals in interactive marketing	44
I am feeling so good! Motivations for interacting in online brand communities	42
How consumer opinions are affected by marketers: an empirical examination by deep learning approach	42
Where’s the interactive marketing in the interactive marketing literature? A state-of-the-art review and research agenda	40
The impact of brand transparency of food delivery apps in interactive brand communication	39
Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience	39
Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity	37
Recommender systems impact on Platform’s content and outcomes: the role of providers and algorithm designs	34
The impact of product evaluation on appreciative engagement in social free sampling: a persuasion knowledge model perspective	34
Publisher’s Note	32
How source of product acquisition affects consumers' reliance on positive word-of-mouth: a mental imagery perspective	32
Let's play with emojis! How to make emojis more effective in social media advertising using promocodes and temporal orientation	31

The virality of advertising content	30
Does the verified badge of social media matter? The perspective of trust transfer theory	29
Untouchable them: the effect of chatbot gender on angry customers	27
Revisiting privacy in interactive marketing: perspectives from Asian consumers	27
Virtual influencers and corporate reputation: from marketing game to empirical analysis	27