Journal of Social Marketing

Papers
(The H4-Index of Journal of Social Marketing is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-07-01 to 2025-07-01.)
ArticleCitations
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model47
Exploring the relationship between car brands and risky driving32
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model31
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study29
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content26
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis22
Understanding flooding events in Ghana: a social marketing and self-determination theory perspective20
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach19
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study17
A new approach to audience segmentation for vaccination messaging: applying the anger activism model16
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion15
Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change15
An extended theory of planned behaviour model to predict intention to use bioplastic13
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