Journal of Social Marketing

Papers
(The H4-Index of Journal of Social Marketing is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Exploring the relationship between car brands and risky driving58
Indigenous social marketing: the Manuka Honey Purakau (Māorinarrative)34
Do we message with empowerment, empathy, or collectivity? A social media campaign microtargeting young Americans to encourage engagement with a bilingual COVID-19 chatbot27
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study25
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach16
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content16
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion15
Classifying consumer zero-waste behaviours in South Africa: applying the 5R framework through discriminant analysis15
Deliberate or spontaneous? Understanding e-waste recycling behaviour through an extended theory of planned behaviour13
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)13
Playing to win: enhancing programme success through more frequent use of competitive analysis13
Two-stage taxonomy for measuring success in social marketing practice12
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