Journal of Social Marketing

Papers
(The TQCC of Journal of Social Marketing is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)
ArticleCitations
Exploring the relationship between car brands and risky driving58
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model35
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study29
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content24
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis23
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach19
Understanding flooding events in Ghana: a social marketing and self-determination theory perspective18
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study16
Improving theory use in social marketing: the TITE four-step theory application process14
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion14
Playing to win: enhancing programme success through more frequent use of competitive analysis13
Mitigation versus adaptation: climate-change-related appeals and pondering the future12
Two-stage taxonomy for measuring success in social marketing practice11
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)11
Exploring the drivers of energetic seniors’ social reengagement intention: evidence from China’s Pearl River Delta region10
Addressing “social hesitancy” with visual marketing10
Understanding the leaky pipeline system: behavioural ecological approach to the social marketing of women thriving in STEM careers9
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing8
Social marketing framework for anti-littering behavior: an integrated serial mediation model8
Understanding acceptability of non-cash incentives to encourage voluntary blood donation: a psychographic approach8
Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign8
Guest editorial: Introduction to the 50th anniversary special issue8
Saying the same things differently: fighting health crises through social marketing pandemic communication strategies7
Can social cognitive theory explain breakfast frequency in workplace institutional feeding populations?7
Rapid, iterative application of the co-create, build, engage (CBE) framework: development of Blurred Minds Vaping and the Environment module7
“Why should I care about pollution?” The role of moral disengagement, guilt and plastic usage intention while ordering food online6
Publisher’s note6
The relationship between feminist collective action and social media engagement6
“Having our say”: a micro-level perspective in understanding sports clubs’ membership and active participation5
Evaluating social marketing efficacy: the case of the Chinese anti-food waste law to reduce food ordering5
Recognising motivation in others: the effectiveness of using social proof to change driving behaviour5
Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic5
A social marketing strategy to promote preconception care: development of the Woke Women strategy5
Harnessing social listening to explore consumer cognitive bias: implications for upstream social marketing5
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