Journal of Social Marketing

Papers
(The TQCC of Journal of Social Marketing is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-07-01 to 2025-07-01.)
ArticleCitations
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model47
Exploring the relationship between car brands and risky driving32
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model31
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study29
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content26
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis22
Understanding flooding events in Ghana: a social marketing and self-determination theory perspective20
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach19
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study17
A new approach to audience segmentation for vaccination messaging: applying the anger activism model16
Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change15
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion15
An extended theory of planned behaviour model to predict intention to use bioplastic13
Mitigation versus adaptation: climate-change-related appeals and pondering the future12
Bringing social marketing closer to the disability field11
Playing to win: enhancing programme success through more frequent use of competitive analysis11
Improving theory use in social marketing: the TITE four-step theory application process10
Two-stage taxonomy for measuring success in social marketing practice10
Addressing “social hesitancy” with visual marketing10
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)10
Exploring the drivers of energetic seniors’ social reengagement intention: evidence from China’s Pearl River Delta region10
Understanding the leaky pipeline system: behavioural ecological approach to the social marketing of women thriving in STEM careers9
Understanding acceptability of non-cash incentives to encourage voluntary blood donation: a psychographic approach9
Guest editorial: Introduction to the 50th anniversary special issue8
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing8
Social marketing framework for anti-littering behavior: an integrated serial mediation model8
Rapid, iterative application of the co-create, build, engage (CBE) framework: development of Blurred Minds Vaping and the Environment module8
Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign8
Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic7
Can social cognitive theory explain breakfast frequency in workplace institutional feeding populations?7
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