Journal of Social Marketing

Papers
(The TQCC of Journal of Social Marketing is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)
ArticleCitations
Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context36
The importance of customer trust for social marketing interventions: a case of energy-efficiency consumption25
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model21
A gamified approach to promoting empathy in children19
Predictors of recycling behavior: the role of self-conscious emotions19
Building positive resilience through vulnerability analysis18
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing18
Social marketing and higher education: partnering to achieve sustainable development goals16
A review of social marketing interventions in low- and middle-income countries (2010–2019)16
Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic16
Religiosity, idealism, and ethical consumption: the mediating effect of perceived customer effectiveness and moral obligation15
The role of norms in predicting waste sorting behavior14
Rewiring the STEM pipeline - a C-B-E framework to female retention14
The use of digital technologies in social marketing: a systematic review13
Solar rooftop adoption among Indian households: a structural equation modeling analysis12
Moving towards healthy: cuing food healthiness and appeal12
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model11
Improving theory use in social marketing: the TITE four-step theory application process11
An extended theory of planned behaviour model to predict intention to use bioplastic11
Measuring, evaluating, and documenting social marketing impact10
Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising9
Using digital devices to help people lose weight: a systematic review9
Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity. A Viewpoint8
Goal-framing theory in environmental behaviours: review, future research agenda and possible applications in behavioural change8
Prosocial native advertising on social media: effects of ad-context congruence, ad position and ad type8
Why are some people not socially distancing during COVID-19? A segmentation study8
The circle of vulnerability and the myth of choice7
Shaping social marketing research: a retrospective of the journal of social marketing6
Addressing food waste with a socio-cultural approach to social marketing6
Investigating the relevance of the traditional marketing mix across different stages of change: empirical evidence from household recycling6
Understanding how gamification influences consumers’ dietary preferences6
Antecedents and consequences of corporate social responsibility: a meta-analysis6
A new approach to audience segmentation for vaccination messaging: applying the anger activism model6
Using a social marketing approach to develop a pro-diversity intervention6
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