OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Social Marketing is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-07-01 to 2026-07-01.)

Article	Citations
Exploring the relationship between car brands and risky driving	95
Indigenous social marketing: the Manuka Honey Purakau (Māorinarrative)	55
Do we message with empowerment, empathy, or collectivity? A social media campaign microtargeting young Americans to encourage engagement with a bilingual COVID-19 chatbot	34
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study	25
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content	22
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis	16
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach	15
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion	14
Classifying consumer zero-waste behaviours in South Africa: applying the 5R framework through discriminant analysis	14
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)	13
Playing to win: enhancing programme success through more frequent use of competitive analysis	13
Deliberate or spontaneous? Understanding e-waste recycling behaviour through an extended theory of planned behaviour	13
Two-stage taxonomy for measuring success in social marketing practice	12
Social marketing in a time of climate breakdown	11
Addressing “social hesitancy” with visual marketing	11
Social marketing framework for anti-littering behavior: an integrated serial mediation model	10
A social marketing approach to blood donor commitment: the role of personal norms and self-conscious emotions	10
Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign	10
Understanding acceptability of non-cash incentives to encourage voluntary blood donation: a psychographic approach	10
Motivating consumers to collaborate in reducing single-use plastic bottle pollution using an extended social identity model of collective action	9
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing	9
The relationship between feminist collective action and social media engagement	8
Understanding waste segregation behavior in urban India: a qualitative study	8
Modeling of barriers in integrating informal E-waste collectors into India’s formal E-waste management system	8
Saying the same things differently: fighting health crises through social marketing pandemic communication strategies	8

Rapid, iterative application of the co-create, build, engage (CBE) framework: development of Blurred Minds Vaping and the Environment module	8
The role of social marketing in shaping attitudes towards the Sustainable Development Goals (SDGs): evidence from Slovenian consumers	7
Evaluating social marketing efficacy: the case of the Chinese anti-food waste law to reduce food ordering	7
Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic	7
“Why should I care about pollution?” The role of moral disengagement, guilt and plastic usage intention while ordering food online	7
Publisher’s note	7