Journal of Social Marketing

Papers
(The TQCC of Journal of Social Marketing is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)
ArticleCitations
Exploring the relationship between car brands and risky driving91
Indigenous social marketing: the Manuka Honey Purakau (Māorinarrative)48
Do we message with empowerment, empathy, or collectivity? A social media campaign microtargeting young Americans to encourage engagement with a bilingual COVID-19 chatbot32
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study25
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content18
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis17
Classifying consumer zero-waste behaviours in South Africa: applying the 5R framework through discriminant analysis16
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study15
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach14
Playing to win: enhancing programme success through more frequent use of competitive analysis13
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion13
Mitigation versus adaptation: climate-change-related appeals and pondering the future13
Deliberate or spontaneous? Understanding e-waste recycling behaviour through an extended theory of planned behaviour13
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)12
Two-stage taxonomy for measuring success in social marketing practice11
A social marketing approach to blood donor commitment: the role of personal norms and self-conscious emotions10
Addressing “social hesitancy” with visual marketing10
Social marketing in a time of climate breakdown10
Guest editorial: Introduction to the 50th anniversary special issue9
Understanding acceptability of non-cash incentives to encourage voluntary blood donation: a psychographic approach9
Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign8
Motivating consumers to collaborate in reducing single-use plastic bottle pollution using an extended social identity model of collective action8
Social marketing framework for anti-littering behavior: an integrated serial mediation model8
Publisher’s note7
Rapid, iterative application of the co-create, build, engage (CBE) framework: development of Blurred Minds Vaping and the Environment module7
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing7
The relationship between feminist collective action and social media engagement7
Saying the same things differently: fighting health crises through social marketing pandemic communication strategies7
The role of social marketing in shaping attitudes towards the Sustainable Development Goals (SDGs): evidence from Slovenian consumers7
Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic7
Understanding waste segregation behavior in urban India: a qualitative study7
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