Journal of Social Marketing

Papers
(The TQCC of Journal of Social Marketing is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model41
Exploring the relationship between car brands and risky driving31
The role of construal fit in threat appeal to persuade young drivers not to text while driving29
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model28
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study26
The role of norms in predicting waste sorting behavior25
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content23
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis20
Understanding flooding events in Ghana: a social marketing and self-determination theory perspective19
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study16
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach15
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion15
A new approach to audience segmentation for vaccination messaging: applying the anger activism model15
Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change14
An extended theory of planned behaviour model to predict intention to use bioplastic13
Mitigation versus adaptation: climate-change-related appeals and pondering the future12
The effect of children’s facial expressions in eliciting benevolent behavior for child sponsorships versus one-time donations11
Bringing social marketing closer to the disability field11
Playing to win: enhancing programme success through more frequent use of competitive analysis11
Improving theory use in social marketing: the TITE four-step theory application process10
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)10
Exploring the drivers of energetic seniors’ social reengagement intention: evidence from China’s Pearl River Delta region9
Understanding the leaky pipeline system: behavioural ecological approach to the social marketing of women thriving in STEM careers9
Two-stage taxonomy for measuring success in social marketing practice9
Addressing “social hesitancy” with visual marketing9
Understanding acceptability of non-cash incentives to encourage voluntary blood donation: a psychographic approach8
Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign8
Social marketing framework for anti-littering behavior: an integrated serial mediation model7
Guest editorial: Introduction to the 50th anniversary special issue7
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing7
Rapid, iterative application of the co-create, build, engage (CBE) framework: development of Blurred Minds Vaping and the Environment module6
“Why should I care about pollution?” The role of moral disengagement, guilt and plastic usage intention while ordering food online6
Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic6
Can social cognitive theory explain breakfast frequency in workplace institutional feeding populations?6
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