Journal of Social Marketing

Papers
(The TQCC of Journal of Social Marketing is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-12-01 to 2025-12-01.)
ArticleCitations
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model67
Exploring the relationship between car brands and risky driving39
Do we message with empowerment, empathy, or collectivity? A social media campaign microtargeting young Americans to encourage engagement with a bilingual COVID-19 chatbot31
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study26
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content25
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis19
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach16
Understanding flooding events in Ghana: a social marketing and self-determination theory perspective16
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study14
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion13
Mitigation versus adaptation: climate-change-related appeals and pondering the future12
Playing to win: enhancing programme success through more frequent use of competitive analysis12
Improving theory use in social marketing: the TITE four-step theory application process11
Addressing “social hesitancy” with visual marketing10
Two-stage taxonomy for measuring success in social marketing practice10
A social marketing approach to blood donor commitment: the role of personal norms and self-conscious emotions10
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)10
Exploring the drivers of energetic seniors’ social reengagement intention: evidence from China’s Pearl River Delta region10
Social marketing framework for anti-littering behavior: an integrated serial mediation model9
Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign9
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing9
Guest editorial: Introduction to the 50th anniversary special issue9
Understanding acceptability of non-cash incentives to encourage voluntary blood donation: a psychographic approach9
Motivating consumers to collaborate in reducing single-use plastic bottle pollution using an extended social identity model of collective action9
Saying the same things differently: fighting health crises through social marketing pandemic communication strategies8
Understanding waste segregation behavior in urban India: a qualitative study8
Rapid, iterative application of the co-create, build, engage (CBE) framework: development of Blurred Minds Vaping and the Environment module7
“Why should I care about pollution?” The role of moral disengagement, guilt and plastic usage intention while ordering food online6
Can social cognitive theory explain breakfast frequency in workplace institutional feeding populations?6
Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic6
Publisher’s note6
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