Journal of Social Marketing

Papers
(The TQCC of Journal of Social Marketing is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Exploring the relationship between car brands and risky driving51
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model34
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study31
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model29
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content28
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach22
Understanding flooding events in Ghana: a social marketing and self-determination theory perspective21
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study20
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis18
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion17
A new approach to audience segmentation for vaccination messaging: applying the anger activism model15
Playing to win: enhancing programme success through more frequent use of competitive analysis13
Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change13
Mitigation versus adaptation: climate-change-related appeals and pondering the future12
Improving theory use in social marketing: the TITE four-step theory application process11
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)11
Understanding acceptability of non-cash incentives to encourage voluntary blood donation: a psychographic approach10
Exploring the drivers of energetic seniors’ social reengagement intention: evidence from China’s Pearl River Delta region10
Understanding the leaky pipeline system: behavioural ecological approach to the social marketing of women thriving in STEM careers10
Two-stage taxonomy for measuring success in social marketing practice10
Addressing “social hesitancy” with visual marketing10
Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign9
Social marketing framework for anti-littering behavior: an integrated serial mediation model9
Guest editorial: Introduction to the 50th anniversary special issue8
Can social cognitive theory explain breakfast frequency in workplace institutional feeding populations?8
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing8
Rapid, iterative application of the co-create, build, engage (CBE) framework: development of Blurred Minds Vaping and the Environment module8
Harnessing social listening to explore consumer cognitive bias: implications for upstream social marketing7
Publisher’s note7
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