Journal of Social Marketing

Papers
(The TQCC of Journal of Social Marketing is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)
ArticleCitations
Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context36
The importance of customer trust for social marketing interventions: a case of energy-efficiency consumption25
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model21
A gamified approach to promoting empathy in children19
Predictors of recycling behavior: the role of self-conscious emotions19
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing18
Building positive resilience through vulnerability analysis18
Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic16
Social marketing and higher education: partnering to achieve sustainable development goals16
A review of social marketing interventions in low- and middle-income countries (2010–2019)16
Religiosity, idealism, and ethical consumption: the mediating effect of perceived customer effectiveness and moral obligation15
Rewiring the STEM pipeline - a C-B-E framework to female retention14
The role of norms in predicting waste sorting behavior14
The use of digital technologies in social marketing: a systematic review13
Moving towards healthy: cuing food healthiness and appeal12
Solar rooftop adoption among Indian households: a structural equation modeling analysis12
An extended theory of planned behaviour model to predict intention to use bioplastic11
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model11
Improving theory use in social marketing: the TITE four-step theory application process11
Measuring, evaluating, and documenting social marketing impact10
Using digital devices to help people lose weight: a systematic review9
Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising9
Prosocial native advertising on social media: effects of ad-context congruence, ad position and ad type8
Why are some people not socially distancing during COVID-19? A segmentation study8
Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity. A Viewpoint8
Goal-framing theory in environmental behaviours: review, future research agenda and possible applications in behavioural change8
The circle of vulnerability and the myth of choice7
Understanding how gamification influences consumers’ dietary preferences6
Antecedents and consequences of corporate social responsibility: a meta-analysis6
A new approach to audience segmentation for vaccination messaging: applying the anger activism model6
Using a social marketing approach to develop a pro-diversity intervention6
Shaping social marketing research: a retrospective of the journal of social marketing6
Addressing food waste with a socio-cultural approach to social marketing6
Investigating the relevance of the traditional marketing mix across different stages of change: empirical evidence from household recycling6
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