Journal of Social Marketing

Papers
(The TQCC of Journal of Social Marketing is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Exploring the relationship between car brands and risky driving54
Intention and behavior toward bringing your own shopping bags in Vietnam: integrating theory of planned behavior and norm activation model34
Developing a local behaviour change intervention for increased biowaste sorting: a social marketing formative study32
An approach to targeted promotion of HPV vaccination based on parental preferences for social media content29
Effects of abnormally shaped fruits and vegetables on consumer’s willingness to buy: a meta-analytic study22
The relative merit of two segmentation approaches: executives views and a cost-benefit analysis22
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach18
Understanding flooding events in Ghana: a social marketing and self-determination theory perspective17
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion16
Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change14
Playing to win: enhancing programme success through more frequent use of competitive analysis13
Mitigation versus adaptation: climate-change-related appeals and pondering the future12
Two-stage taxonomy for measuring success in social marketing practice11
Improving theory use in social marketing: the TITE four-step theory application process11
Addressing “social hesitancy” with visual marketing10
Understanding the leaky pipeline system: behavioural ecological approach to the social marketing of women thriving in STEM careers10
Exploring the drivers of energetic seniors’ social reengagement intention: evidence from China’s Pearl River Delta region10
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)10
Social marketing framework for anti-littering behavior: an integrated serial mediation model9
Guest editorial: Introduction to the 50th anniversary special issue8
Understanding acceptability of non-cash incentives to encourage voluntary blood donation: a psychographic approach8
Impact of source credibility on behavioural responses to a mental health promotion social marketing campaign8
Feeling inspired and nostalgic: associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic7
Can social cognitive theory explain breakfast frequency in workplace institutional feeding populations?7
Rapid, iterative application of the co-create, build, engage (CBE) framework: development of Blurred Minds Vaping and the Environment module7
Message framing effects on sustainable consumer behaviour: a systematic review and future research directions for social marketing7
The relationship between feminist collective action and social media engagement6
Publisher’s note6
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